or nonsense: The eight rules of community profitability

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Design a Web site, webmaster are most concerned about is "let who to play, who earn money." This year a large number of websites are earning Baidu Alliance, Google Alliance Money, and then do some mobile phone article. Advertising fee that is simply "New Year Eve dozen a rabbit", there is no it also New Year's Eve. Anyway, the threshold to do the site is not high.

Small and medium-sized professional websites, industry sites, functional sites with a modest dream is to sell out to a certain extent, a server plus a group of netizens sold to the aircraft carrier site overnight became tens of millions of billionaires. A big ambition looks like a star in the sky looking at Nasdaq.

More website starters are looking at the angel, the wind pocket, as long as the money circle in there will eat and drink, there is eating and drinking in the pursuit of development, after all, survival is important.

All of this is normal because everyone is doing it. Although the probability is not big, but not so do not engage. The key question is not the way, but the problem. That is to return to the original idea: Who to play, to make money.

Believe that every site is very good to answer these two questions, otherwise he will not engage in web sites, even if the opposite sex than this is more fun.

The problem is: the face of WHO and who, how to engage them.

When I was talking about the Web site, I summed up a few rules (this is a bloody rule) and offered oneself.

There are two basic models for Web sites: High Gao Ta and rolling development.

High Gao Ta will not need to say, big investment, big moves, large web site, the last is not big output does not matter, as long as the big enough, can always survive before the cold winter until the spring. For example: Ma Yun. In the capital market beats, made the industry eldest brother, will not worry about making money. Tens of millions of of dollars smashed, needless to say, hit the site, that is, smashing stones, can also hit the gold. This kind of website need not plan, have the ability to get big money to have the ability to cheat large. This is not the problem of Internet planning, just to find the site positioning is enough.

More than 2.0 years, all think this is a bubble, but, if tens of millions of dollars to hit a BBS-oriented community, so can let today's Tianya, MOP, Baidu community step aside.

The real need for Kung Fu is the rolling development. Some of the gory rules of the nonsense are for web sites that need rolling development.

The first rule: do not do together do scatter.

Now the webmaster are afraid of users come in will be wronged, so often they prepare too much armchair let them to do. Make a forum and set up dozens of columns. The ant net lets the person bask in the sun baby, all of a sudden make dozens of categories. Rice is always engaged in a CBD China network, the preparation of a pile of columns, a forum to hang out a large group of directories. Webmasters are thinking: Users have recently been able to accurately find a carefully prepared place for them.

And the effect? On the contrary: the more rooms, the more chairs, the fewer people sitting up. User needs as the center, you think for users the more thoughtful, the effect is worse. Everyone is an expert, and the reason is not to say. Why is the effect bad? This is "doing it" instead of "gathering". The wife is too much to cook.

How do we get together? Words says it's not clear that different sites have different styles and different approaches. such as "poly" made, people have, let the desire to raise money, to do "scattered" is not easy? Hard drive is sold all over the street, slowly add it.

The second principle, the role of revelry

Music is attractive, the role is to retain people, the first to attract people, to be able to retain people. Pleasure, you have to show the Huan first, the user found, and then let it, made to immediately happy, can not be a half-day still not happy, do music is the premise of sex, first happy to love. So the design of this music is very important. And Huan's display is also very important, the concrete display has two aspects, on the one hand is the "things" of the stimulus, that is, to show the joy of things to users, whether it is a beautiful UI, or interesting feedback, or the title of the integration, on the other hand is "people" stimulation, that is, to show those who find the joy of the Friends how good, Many sites have active user rankings, but the rankings only make those who are on the list more fun, and for other buddies there is no stimulation. For example, there is a "friend in the eyes of other people in the audience" in the excerpt a lot of users feel good, although this is still very superficial, but it is in line with the truth.

and use is extended, that is, first let the user experience, unknowingly experience the cool, the value of nature has. On the contrary, the value is great, but it takes a long time for the user to get the value, and most users will die halfway.

The third principle is to make it loose.

All know tighter than loose, but how to make users become tight? I heard that there are surgery in the hospital can make people tighten, but someone made a failure, cracked, more loose. Many websites are also the problem. Watercress Circle makes people tight, but many communities also have circles, but the user is very loose? What's the problem? Two aspects, product aspect and operation aspect. Products, to make it easier for users to build a one-to-one relationship, in addition to simple friends, watercress and similar "useful" "useless" such evaluation can be feedback to the user, therefore, the most important thing is to strengthen the user see feedback, such as someone to reply to your post, there will be reminders, And in the reminder copy warm hint "Your question xx reply, so many people inside he replied to your post, hurriedly to express it." operation, need to make the user feel cordial, the first time the user contribution content is the most expect feedback, operation, website service personnel need to encourage new users in time, let the website become the user's first friend, and is a warm friend, not cold friends.

The principle of the four is not false

Web site from virtual to real is a process, the best is to be able to hit, if you can not start to have a user to touch the nerves of things, then you have to keep trying, but once found a point, it is necessary to focus on strength to strengthen. The core value must be dominant, all website navigation, copywriting, Process page Guidance all strengthen this point of value.

The search for this value point is not easy. Do not make a virtual reality is to highlight the core value of a core value for in-depth, can not be nowhere, can not cover the cover, users want to see a film, you have to give him a piece, still can not play mosaic. Don't let those with less than a lot of features and content occupy too much of your page, highlighting core values.

Then from another point of view to do it, it is back to the nature of the classroom, design business. Design a website as a business. It is the core that can create scarce value for customers.

Rule number five: the content of the second layer determines everything.

The "layer" here refers to the concept of the "layer" of the website interface. Overall, the new site because the content is not very popular, so in the interface of the "layer" design, generally do not exceed 3 layers. Once more than three layers, users click 4 times to enter the purpose of the interface, is very annoying, it is as annoying as you are already horny naked and your darling is also leisurely undress, not to bed but bath. Even large sites, once in the design of more than 3 layers, should be "a lot of determination" to do.

The first layer is the portal of the website, can be concise such as Baidu Google, you can cattle such as Tianya want to enjoy all the delicious first let you report to the House, but also can be complex such as the major portals, can even serve you more comprehensive services such as Huajun first let you select the server channel. No matter what the first floor, people are acceptable.

As for the third level of the ultimate purpose of the content, that is eight kung fu, to determine the fate of a Web site viscosity fun Cola useful and so on function, is the second layer. The same subject content of the site's competition is not to compete with the door, but to see who will do the second tier. With the second tier, your site is half done.

The second level of content is the site positioning of the depth of interpretation and publicity intensified, popular screening key. Think practice said "tourism community" in the game column is very hot, if this phenomenon, not the Donkey friend column the most fire, the key lies in the second layer of how you do.

Rule six: Do not make the user's score and title into the used bag.

The establishment of this rule should be said to be the most research project with nonsense. It took a full two years to study the proposition. The key is how to the current "used bags" into "LV", the worst also made "grand Paul" or "Steed leather goods." No matter what kind of website, the user's score system and the title system should at least be part of the Web site's profit model and popular aggregation method.

Unfortunately, the current study of the direction of the proposition is not many people are the user's score and title as a "used packaging bag", no matter how exquisite the design (such as the outer packaging of high-grade wine, the Mid-Autumn Festival to, those colorful variety of different materials of the moon cake box to the dustbin, which is really a kind of people dearly wasted resources).

Nonsense planning of all sites, ideal score system and title system and the popularity of the site aggregation, profit model closely together, of course, this involves a set of rules of the game, the completion of a branch system, title system design than the theme of the design of a site more complex. However, once the design is successful, its role is obvious.

This topic is not much specific, because different sites are equivalent to different clothing fabrics, the final design effect is equivalent to finished products, is the fashion, labor or raincoat, depending on the fabric material. But there is a standard: if you can not use the value and title of the site as a binder or profit means, your design is to deal with, ignore, do not pay attention to, and even do not have the depth of the network to study the user's mentality.

In fact, this is not difficult to study, research for two years, nonsense finally dawned, and particularly admire Shi Yuzhu, don't bother, his "journey" too in place. By contrast, other games sites are too small for pediatrics, and text sites are all unreliable.

Research, research through this law, the use of this law, the site from the era of technological success really into the marketing era.

The seventh rule: building a slow or completed website means death.

If the project is called uncompleted uncompleted building, then the site will always be uncompleted building. Once completed, it means not far from death. The construction speed is too slow, and the completion of the same.

The eighth law: the site is not designed to be planned but operated.

No one can devise a website that is destined to be successful. Measuring the genius of a website's planning and design depends on how many imitators there are in 12 months. So, any genius design and creativity is just to bask in their own baby general, to meet the appearance of vanity. After a while, if only people applauded and no imitation, you have to think: these people are cheering me. In the past there are technical barriers, these years, junior high school students can become famous hackers, and then talk about the technical threshold is a bit Toda.

In the internet age, everyone is wearing the emperor's new clothes, they always feel that they are wrapped very beautiful very strict, in fact, everything is naked. The era of winning ideas, winning ideas, winning designs and winning technology has gone, and the Internet has entered the era of winning operations. Do not understand the Internet operation (can be simply understood as: running and marketing), you do not play the Internet.