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What is "link bait"?
Link bait means creating useful, interesting, eye-catching content that attracts external links.
To attract links, you must attract the attention of other webmaster, bloggers, and make them feel that linking to your decoy page is a great help to your users. Say so, but the ordinary content rarely has this effect, can attract the attention of content often need to elaborate design, make, so will have "bait" the word.
Basic conditions for creating link bait
1. Targeting
We do link bait the ultimate goal or for the outside chain, the general user is not to bring us outside the chain. So we first have to understand that our target is webmaster, bloggers, and active users on social media sites.
2. Probability of success
First of all, the link bait is not a miss. Most of the time we spend our energy making the link bait, we feel very creative, but often have no effect. After all, other people's interest is not we can control, you think this page (tool) is very interesting, but others are not cold.
3. Creative Title
A good title on the success of half, this as a webmaster we should have a deep experience.
4. Remove Advertising
A commercial nature of the page, webmaster will be disgusted, to clear our object is the webmaster, but the webmaster are also on a variety of web site promotion methods too familiar. Our aim is to chain, not to promote the brand.
5. Easy to share
Bait page should be as far as possible to make webmaster sharing convenience, if it is a tool plug-in type of bait to provide ready-made HTML code, AdSense copy can be placed on their own website.
6. Design and typesetting
If the bait is the form of the article, that a good layout can increase the readability of the user, can also be more professional article, in the invisible also prompts the reader you are the intention to write the article. For plug-in type bait, an innovative design and beautiful skin are very important.
On the types of link bait
1. News Bait
This is the most common link bait, in any industry there will be news, as long as you can do the first report. News as bait, must have two characteristics. One is fast enough new, and other sites have been reported, you will not pay attention to the publication. Second, specialization, to focus on a vertical field, avoid biting. If you want to see the general news to Sina, will not come to your site to see.
2. resource-type link bait
This type of bait is most suitable for everyone. Providing a comprehensive, in-depth resource can be a powerful tool for attracting external links. For example, you write an article, and then link the content to a more authoritative content page, make a page similar to the topic page table. By organizing your own language and pleasing typography, anyone can do so with your heart. and others can easily attract others to click on the link, or to collect your posts. Even if others reprint your post will definitely not delete the link inside, because the deletion of the link, this post is meaningless.
3. Controversial topic (topic of discussion)
Controversial topics can attract enough eyeballs, and often attract endless debate between the two sides of the controversy, the comments and dissemination of onlookers, the article itself will be very large response. This method is a bit extreme, but the good effect of the operation is explosive, do not recommend to try. But as long as the use of good is also very good, we do not have to choose the kind of less harmonious topic, such as "modify the page title affect ranking" This topic of the post is also possible, and some forums have micro-debate, in fact, the effect is the same.
4. Online Tools
Online tools are the most familiar things SEO, almost every day to use. PR value query, included query, weight display, traffic statistics tools, too much. But you may not realize that you are implicitly adding a chain to his site. We see online tool sites that provide tools that show how many traffic tools we have, or display the BR,PR data on our site, as long as you copy his code onto your page to show those features, actually those are link lures.
5. Plugins, templates
For technology companies or seoer, sharing their own development plug-ins is a very effective link bait. There are many people to their own development of the website template uploaded to the free resource network for others to download the use of the template inserted in their own site anchor text, others use his template to bring him outside the chain.
6. Interest Attraction
In addition to the content to attract people, you can also provide services and other webmaster exchange links. For example, you post to help others free diagnosis site, and then let him give you a one-way link and it?
Voting, ranking, and competition are also common interest attraction laws. If your rankings are good or you think the posts are interesting, a link to his web site is made out of vanity or playful moods.
After saying:
Please remember that the most important link bait is the creative, in fact, there are many ways, only can not imagine. Guaca said these are not my own thinking, these methods are indeed exist, can use good effect will be very good. But I also said that it takes a lot of time and effort to make a link bait, and more importantly, sometimes it takes a professional skill, not everyone can do it, and sometimes the effort is not rewarded. Guaca said so much is to open a chain of outside the construction of the method, the construction of the chain of our thinking can not be too rigid, to be flexible! About the chain bait I suggest that we have time to try, although the success rate is not high, but the accumulation of the effect will be very good, think of someone else to take the initiative to you, but one-way links, And still in different domain name, that to our website help will be very big.
Guaca said these are in the "SEO actual password" has written, I once again affirmed that I just as a disseminator, so that more people do not know to understand the new knowledge. I still have to thank Quentin (my Master), he introduced me this book to see, really write very well. By the way to Quentin's SEO training website ad:
Itseo Training (http://www.itseo.net/)-Do technical seo!
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