Peer-to-peer Network loan: Under the sound of "run", which mode can survive

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Peer-to-peer network loan in a getaway sound foil, which mode can survive? The Consumer-to-consumer model of Taobao has no chance in the short term; the type of Jingdong-like business model in the future may be a winner-take-all situation, while the type of the consumer-like millet platform may be in different segments of the market bigger.

Recently, in the net Jinbao, Branch news loan and so on a sound of escape, the favorable net announced to get morning hing investment tens of millions of U.S. dollars B-round investment, micro-credit Network bulletin by the Han Ding Woo group and Shanda billion investment, plus the April pat loans of tens of millions of U.S. dollars financing, the perfect embodiment of peer-to-peer network loan industry, the scene of the dual-day ice fire.

Peer-to-peer to China, and its British originator Zopa and the United States benchmark LendingClub has a great difference, the evolution of a variety of different operating modes. The variation of this mode is essentially in innovation, in order to adapt to the innovation of domestic living environment. Just like that QQ based on ICQ innovation, also like Alipay based on PayPal innovation, is needed to encourage and support.

Coincidentally, the above mentioned a few of the financing, a few of the operating model is completely different, just represent three typical peer-to-peer mode, from which you can see the direction of the wind investment is different. If you go to a network loan forum to stroll, you can also find that in the Peer-to-peer Network loan platform to invest in the difference is also very clear: we each have their own optimistic direction.

Here, the lad put aside the ability of specific platform, try to analyze the nature of several typical Peer-to-peer network loan models, and venture to predict the future of these different models.

The Division of Peer-to-peer Network loan mode

Peer-to-peer mode of classification has many different versions, some people will be divided into platform type, sales type, guarantee type, some people will be divided into offline, online, online + offline, some people will be packaged into 1.0, 2.0, 3.0. These classification angles are different, each has the emphasis. This paper divides the role of net loan platform in the process of net loan, and makes an analogy with the typical network business model.

Class Taobao Consumer-to-consumer mode: This is the original peer-to-peer, net loan platform similar to Taobao, will be the borrower and investors directly set up a transaction. platform in which to play a role in management: Audit borrowers (individual stores), to avoid Laurais (sell fake stores), processing funds Transfer (payment), to assist in collection (handling disputes), etc., but do not assume the responsibility of the security (to meet the fake Taobao does not bear the main liability). Pat credits belong to such platforms;

Type Jingdong business model: Similar to the introduction of different manufacturers in Beijing and sales, network loan platform to introduce different small loans or guarantee the company's products and sales to investors. Products by small loan/guarantee company for development, the platform to undertake a certain product screening responsibility, mainly responsible for online sales and customer (investor) services. As long as the platform to screen manufacturers and products of responsibility to do, do not assume security responsibility. The advantageous network belongs to this kind of platform;

Type of millet business mode: Millet development, production of mobile phones, and through their own website sales mobile phones. This type of net loan platform undertakes the responsibility of developing products (borrower development) and selling products (looking for investors). In this mode, the platform should bear the responsibility of product quality. Micro-credit network belongs to such a platform.

Taobao mode

There are great differences in characteristics between net-loan products and net-business products, in particular, the buyer and seller in the transfer of product value rights: Taobao merchandise once from the seller to reach the buyer, the buyer to judge in line with their expectations, confirm receipt, that is, to complete the transfer of value of the two parties: the goods from the buyer, money from the seller, the right to complete parity

Taobao was not the right to transfer the value of the buyer and seller by paying treasure to equal up, it is difficult to develop.

and the net loan product is different. After a buyer buys a product (the investment), the money that it invests is immediately transferred to the seller, and the value of the commodity is not transferred until the end of the investment cycle. The right of the buyer and seller is wrong.

This is not the same, the seller's reputation and the cost of default to put forward very high requirements. In the current domestic situation, buyers (investors) it is difficult to accurately determine the credibility of the seller (borrower), it is difficult for individuals to implement the seller's default costs. Therefore, in the short term, completely not optimistic about Taobao model of Peer-to-peer network loans. If I ask how long the "short term" is, I think it is at least 5 years.

Jing Dong mode

Both the Jingdong model and the Millet model try to solve the problem by raising the seller's reputation and default cost.

In the Beijing-east model, the platform to undertake screening manufacturers (small loans/guarantee companies), to avoid the emergence of fake liability. Manufacturers are responsible for the development of products to ensure product quality.

This kind of platform basically does not undertake the guarantee responsibility, actually seller's prestige and the default cost bears the responsibility main body is not the net loan platform, but the small loan/guarantee company. Some time ago in favor of online sales of small credit company card large speed loan site long-term inaccessible, the beneficial net investors immediately began to worry about the safety of its investment projects, make chicken fly dog jump. This shows that investors value the reputation of the product producers, not the platform credibility. When one day the fund third party hosting landed, the network loan platform does not have the possibility of subjective escape, this point will be more obvious.

A favorable network platform such as the two audit of the borrower's credit, this action actually has much value deep doubt: on the one hand, I will doubt Jingdong to check the production quality of the factory products, in product quality assurance, in the end is the producer professional or channel business professional? On the other hand, these small credit companies are responsible for the security, If the small loan company can operate normally, the investor's benefit can be guaranteed. If a small loan company fails to operate properly due to bad debts, all investment projects may be implicated, even if it is less likely to have bad debt rates on projects that are favorable to online sales.

Therefore, the network loan platform in this model only assume the responsibility of a sales channel, but also only reflect the value of a channel, and on the internet to sell money funds or other financial products are no different.

The trend of financial management through the Internet is unstoppable, and the wealth management products so many, by some network sales channels for integrated sales will inevitably develop. Therefore, the Beijing-East model will be a mainstream sales model in the future. But optimistic about the Beijing-East model, does not represent a favorable network and other existing network loan sales platform. In the future, once the Peer-to-peer network is the policy to wash the white, the financial person can rationally accept its risk, Alipay, micro-credit management, such as large players admission, such a platform can survive the chances are not too big.

Millet mode

The Beijing-east model of the network loan platform and the small loan company in one, become a lending capacity of the network loan platform, that becomes the millet model. In essence, the platform of this model belongs to a supernumerary bank, mainly by earning the deposit and loan difference to survive.

The biggest risk for such platforms is policy risk. It lacks policy support, but because there is no policy to support it, there is no policy constraint, and interest rates can be adjusted at any time according to market needs.

The biggest test of such platforms is operational capability. How to do a good job of wind control, to avoid local risk impact on the overall situation, how to use the Internet to enable enterprises to operate efficiently, is the future survival and growth of the key.

At the current stage, this kind of platform should grasp the advantage of interest rate marketization and the time of inefficient traditional banks, improve their operational ability, look for profit space and accelerate development in the market segment. When the policy is washed white, it will be the day when the interest rate marketization, it is inevitable to face the competition of the traditional banks and other financial enterprises.

To micro-credit network as an example, at present focus on the car mortgage in this subdivision field, this idea reflects the platform from the grassroots to grow up down-to-earth style. However, the rapid growth of the size of the team operating capacity of the challenge is increasing, from the recent interest rate on the platform to deal with the incident.

The ideal is very plump, the reality is very bone feeling. The closest to idealized, theoretically efficient Taobao model in the short term instead of the most promising. And once the policy wash white, Jingdong model will become a mainstream trend, but the final survival of the players are not many, there may be several big players take all the case. and the Millet model platform to seize the dark moment before the dawn, in the market segment to enhance operational capacity, survive in the gap, there is hope to become the future of the Internet bank.