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Moderator: Next Please moses clothing, Tianya Outdoor forum, sweet potato Nest, 39 health online.

Moderator: Please introduce yourself, after all, the network is a virtual environment, now see real people.

39 Health Net: Everybody is good, I am 39 Health Net, everybody has the cooperation after the thing all can find me, or seek my colleague, just that beauty is our colleague.

Receiver: I'm a sweet potato. Moses, we have another is "in full bloom clothing", if anyone here who want to send clothes to girlfriend, or female webmaster to buy clothes can go, can discount.

Tianya Outdoor Forum: We are mainly white-collar outdoor activities of the organization.

Moderator: Do you have a company or a website first in four places?

39 Health Net: 39 Health Net originally is 39 health group below of website, later because their company happened some small change, 39 Health Net is ID group only a wholly owned subsidiary. The boss is the partner of the ID group Yang, we are the first to have the site after the company.

Moses: We are a thorough grassroots, is the first site and then there are companies. Web forum first profit, then the company.

Tianya Outdoor Forum: The earliest is to do some outdoor supplies, and then get out of the planning to organize outdoor activities, white-collar workers in outdoor activities at the same time I think there must go into a website, give them a little more communication, so is the first company has a website.

Sweet potato Nest: We are the first company, more interested in entertainment, and finally organized an entertaining website.

Moderator: Now four in this room whether or not the grassroots, profitability is good, everyone can introduce your profit method, profit model?

39 Health Nets: We do not think too much of the problem of profit model, in fact, we are very grassroots, because 39 health Network is the main positioning of the health media, means that our main media model is based on online advertising-oriented profit model.

Moses: Because I am grassroots, I do not like the 39 Health Net as the financial expenditure, I just started to do, the profitability of this aspect of less consideration, after doing so will certainly consider this aspect. Some time ago in order to promote the Olympic Games for harmony, I was the registration of our forum closed down, there are a lot of friends who did not become a member to ask me why you put the forum closed registration? I said to invite you to register, he said I have no friends in how to invite? The repercussions in our forum were huge, and then I canceled. If the forum is profitable, it is more laborious, I now do is e-commerce this piece I am very pure, do not do what community e-commerce, because the focus of e-commerce is business.

Tianya Outdoor Forum: In business, no matter how much money you put in, you want to profit. Tianya Outdoor Network This site is mainly a platform, offline activities are the main source of profit. The extension of the product can be very much, including bringing some companies to do some planning competitions, including some sponsorship, etc. are all brought through such a network. The space for the development of this industry is great, "outdoor sports" in China, because the development of the time is not long, in more than 100 years abroad, China may be 10 years, the growth of each year is very large, I think to do such a thing, really want to do it with heart. " I do not believe that so many webmaster here, whether you are interested in hobbies or you do not want to invest money to make money or do not find a profit point to do this thing, it is not advisable. Any site is good, do a business is good, must find a profit point can be invested to do, will have relevant harvest.

Sweet potato Nest: We are now able to support their own, but the income and expenditure is certainly unbalanced, we still learn Dragon President said, we have to do professional, our profit model is a certain profit model, we are also relying on this profit model has a sum of harvest. But you said you could make a lot of money and now you can't say it.

Moderator: Can you talk about the details and impart experience.

Sweet potato Nest: We all know, with fans network, Touch is a kind of web site, we are doing entertainment, there are more than 50 forums, this is not to say that the organizer is not good, not to say phpwind bad, but we only have two or three. Every forum has its own fixed, our profit model is relatively simple, where I hope you do not learn us, in my sense we are overdrawn, overdraft members to our trust, because we do a lot of clothes, do a lot of things, including key chain and other small souvenirs to sell them.

I've seen some management books before and I feel overdrawn in this respect. Because this kind of industrial chain is impossible to continue.

Tianya Outdoor Forum: To say specific, I think can not do a lot of communication with you. Industry is different, the network is only platform and support. To cite an example, before with NetEase, 21CN also worked together, recently with Red Watch Company became strategic partner, they saw that we have almost 20,000 people a year outdoor activities under the line, and their products to match, to be willing to spend money to come together. I think every station should have its own unique things, as long as you have unique, have the advantage of things, one day will be found, someone will vote for you.

Moses: E-commerce everyone knows very well, I was selling clothes on the internet, Taobao do is the mall, I was the carpet. I am selling things online to consumers, consumers to my website to buy things, this profit model is very simple, replication is very simple. My mind has been watching the competition is the flag art (sound), it has a lot to learn and pay attention to things, my site has a lot of things with him a bit like. If we talk about the forum, I certainly do not say that the best forum in the country, I have a go-between above, you have some people here have heard the go-between this forum. Why are members willing to take 10 dollars to buy an account? Because the content of my forum is not replicable, even if copied up, the degree of attraction we can be updated on the forum to consult such, so I am not afraid of others to copy. I agree with Dragon City boss said to do fine and professional direction, we have to have a clear positioning, positioning well, the direction of profit is not very far.

39 Health Net: We have a word, is to make soup is not necessarily drink soup, I own a personal proposal, when the personal webmaster did not find a relatively new, relatively quick profit model, do not do soup, their own advertising, there is traffic in the site, Baidu does not matter. I've done some websites before, of course I make less money. Now even if only 100 people visit, I can take to do e-commerce, if one day and 100 people visit the volume, but there are 2-3 changes to purchase, can also generate income. Too much to talk about WEB2.0 and new profit model is not necessary, the first stable play firmly, the new model after groping out, we can go to copy.

In fact, there are examples, early years blog very fire, there are some companies to get wind, spent a lot of energy, resources, the user's experience to cultivate, the result was the portal to join a channel, overnight hung. Now do E-commerce is more appropriate, a few years ago, Ma Yun spent a lot of money, the user experience has been cultivated, others helped us teach tuition, we can go to do.

Moderator: Just speaking of advertising, I would like to ask your site have no search engine ads?

39 Health Net: We have put Baidu.

MO: I have a Google ad on my side. I and you have a different idea, I am not too concerned about the number of posts on the Forum, do not pay more attention to the members of the control ability, I will do some offline activities. I am now in Hangzhou side, and Hangzhou Fashion Design Association to hold some competitions, now I this forum is the fourth annual MasterCard Official Competition Forum, this to my future profit is very critical, the online posting volume is not very fancy. I now the situation is more special, other sites I think the amount of posting is able to reflect the active volume of a website.

Tianya Outdoor Forum: As an industry, is a more professional industry, so I think to put those things to give people the feeling can not bring more repeat customers, including advertising shock return is very low, I think there is no need to do.

Sweet potato nest: Generally are platform advertising and cooperation side of the ads, basically do not charge.

Moderator: Why not charge?

Sweet potato nest: because they are their own, how to charge their own fees?

Moderator: There are a lot of sites are their own ads sold out

Sweet potato Nest: Our company's model is not the same, we do not want to do the media, we want to do strategic cooperation, for example, Motorola is cooperating with us, we are not according to click or flow of the way to calculate, we host an event related to Motorola, we will send you a large amount of money, But it will not give you the cost of advertising.

Moderator: Can you introduce this activity?

Sweet potato Nest: Do activities really tired, very burning money. Now the line is to be combined with the offline, pure is the line of things that is the ideal, because the Internet people want to like Taobao, basically is online, do not need to do big activities on the line can make money, this is the ideal state, we also hope to reach this peak, I believe that there will be a certain amount of time. Tianya Outdoor Forum: For this I was deeply experienced, including 21CN, NetEase and so on the media have to cooperate with us, the organization of outdoor offline cooperation as a website, media, companies are good, no relevant professionals to do, you will always do bad. I think more sites should be to find a professional organization to come and organize more appropriate.

Moses: Because my Site may be more professional, so my activity is to eat and drink less, are more professional, such as fashion designers of the exchange, or fashion trend of the exchange. This activity is still relatively large for the attraction of the member, my activity is relatively relaxed.

Moderator: Has 39 health nets done?

39 Health Net: At present, the market department is doing the national health industry in the 2008, I do not do the market, so the details can not describe, very sorry.

Moderator: Topic to return to 39 health nets, if you understand this site, you know that 39 health Network is a lot of authoritative certification, can you tell me about your past experience? How did you grow up to be such a website?

39 Health Net: This problem is bigger, I myself at the end of 2006 to 39 Health Net, from the personal point of view, because this problem is too big. I feel like 39 health nets are very typical of the southern enterprises, very low-key, very pragmatic, our management within the company does not talk about a lot of profit model things. We are also grassroots, very grassroots companies. We do not because there is a capital background is very elite, like wearing leather shoes, we all misunderstood, in fact, we are very grassroots. Now the president is diligent (homonym) Originally it is the CEO of IE World, the health field is very good management. Our company in recent years to the site of the growth of this area is mainly to do health media mainly, this process may be more successful than the Internet company's style are similar, because everyone is a small step to run, stepping up to do.

Moderator: Through what kind of practice or activities will be triggered to the attention of the authorities? or the use of their own company's resources, there will be such a channel.

39 Health Net: What do you mean?

Moderator: I see a page on your website, which says that a certain year has received International Medical Authority certification, on the left there are many ministries of health and Medical Department of the Minister to congratulate you, these are how to come?

39 Health Net: Health nets in the market that piece of brand work well done, after all, I am a novice, the past is not particularly familiar with the history of things, but I personally feel 39 health nets to go now, my own in the 39 Health Network is step came, basically is very pragmatic style came out.

Moderator: Would you cooperate with a hospital or a pharmaceutical factory?

39 Health Network: There is, now 39 health nets in the medical category of the proportion of advertising accounted for the largest, basically accounted for the entire Internet medical ads more than 40% of the share, has been the first. Health this industry, the growth of their own space is also relatively large, according to a data I saw, China this year in health sector investment in medical enterprises (hospitals) advertising is 25.1 billion, so far, we are a fraction.

Moderator: I would like to ask about the clothing community, I think your forum and designers of your knowledge is accumulated, how did you advance the accumulation of this piece?

Moses: Depending on the virtual team to build this forum, I think the team this is very important for every forum in this room, if it can be online on the management of moderators and members of the interaction or other aspects can have a very perfect combination, the development of the forum is very good. To tell the truth I have been doing so long, I go outside to do promotion opportunities are relatively few, basically did not make deliberate promotion, basically rely on word-of-mouth influence.

Moderator: The end of the World Forum is a company, your online popularity is how to get in?

Tianya Outdoor Forum: This is I come to Guangzhou a person does not know, is by doing outdoor activities will come back to everyone know, or come back to send some pictures slowly people word of mouth to do out.

Moderator: When you sell at the counter, will you tell someone that our company has a forum like this?

Tianya Outdoor Forum: We do not have counters, we are through the network to promote, online registration, offline with our coaches to organize out.

Moderator: Sweet Potato nest Introduction.

Sweet potato Nest: Because the entertainment industry is strange, the user's loyalty is higher, like a certain star such as Jay Chou, Jolin Tsai, loyalty is very high. Our company has been expanding the way a little special, now a lot of station owners to face a few problems, one is their own business, a cost of their own, you want to rent servers, space, technology is good, personal site does not have this ability, we will provide them free of charge, they put back in our below, so the accumulation of popular is very fast. Now do the entertainment industry young, young webmaster They don't have that time every day in the online management of this forum, they have time to manage the forum, but do not have the time to do technical things, using small development, layout and activities to support the things they can not do, our company is basically able to do, we have to support them, Support them, they are very willing to under our own, they have a certain popularity, we will acquire them, this is very fast acquisition mode. Two years, a brand new company has 2 million members, this more than 2 million is really less.

Moderator: What do you think is the most difficult thing about the industry site during your development in the past few years? Four.

39 Health Network: Now everyone is talking about the economic crisis, I also see a lot of internet companies to lay off, as 39 health nets, the previous days I have communicated with our boss this matter, we are not likely to lay off, there is no such phenomenon. A few days ago to see a news, Beijing because of the economic crisis, a lot of stock losses of the mess, some of the company's boss is too powerful, suicide. I looked at a data that has increased the number of mental illness users by 40%. Is the economic crisis, you have patients to come to see a doctor, so this piece of the industry's future, the feeling of winter will be relatively slightly warmer than other industries.

Second, for the 39 Health Network This site, the current difficulties are mainly in the industry no major difficulties, mainly our own, including my own rhythm to more and more quickly.

Moderator: You mean the team?

39 Health nets: not quite so, these problems are very conventional problems, many companies are because of this, of course, the executive force is the most important.

Moderator: 39 Health nets are running very healthy.

Moses: For the industry forum, I think the most difficult is the narrow user group, for the Grassroots forum for the webmaster is the most important traffic and users, I do not pay attention to the amount of postings, but the user registration is very important, these users are my lifeblood ah, if not these users I where to profit. For example, do you want to be a happy net or do you want to do a relatively bad platform? I believe that we will all be more concerned about a problem, which is the dilemma we face.

Tianya Outdoor Forum: First, the industry itself is a new industry, in the country there is no relevant law to protect or to support the industry, this is the first.

Second, China is so big, various local netizens habits are different, for example, I our industry in Guangdong copy is easier, but want to copy all over the country is not necessarily, the surrounding environment, customs, the weather is not the same, every copy of a place is equal to the new open a company.

Third, the network we would like to be a netizen word-of-mouth spread, do not want to bring a large number of people through advertising to participate in our organization of various activities, so there will be a lot of security risks, and these people's understanding of the industry, because this is relatively professional things, not all people participate in can be able to play, Play back safely. Many search engines to advertise to us, our industry does not want to do a lot of advertising, hope that through Word-of-mouth, they understand the industry, and then infiltrate the industry.

Sweet potato Nest: Our industry pressure is not too big, the most important is the policy on the greater pressure. In other cases we are faced with something bigger, such as a time forum to be approved, or entertainment above the video license. Some time ago earthquake people can not entertain, these things to our industry pressure will be much more.

Moderator: I found that the local site is also a problem, this should be a common fault of all sites. Then the time to the following webmaster questions.

Audience questions: May I ask 39 Health Network Director of the year's advertising revenue is about how much? How do you advertise your ads?

39 Health Net: I have just said, we in the hospital class of customers, all the peers in our share is more than 40%, this year should be nearly 100 million of advertising revenue, to the current time.

Quote:

Moderator: Please pass the microphone to the friend over there.

Audience questions: I would like to ask you about the costume design, you are not designed, you are able to engage in this community, how do you know this thing, and then combined to make this site, because the beginning I was to do the design, and then I want to organize network resources to do the forum when it is very difficult, meet the netizen answer, your cloth how to collect, Where did the design come from, and how did you solve the problem?

Moses: I'm not a costume designer, why do I have to be such a professional forum? First, because friends are very good, there is a relationship between friends you can do a thing, that is now called the network relationship. Regarding you to solve the question which the netizen asks questions, just I mentioned that the virtual team's construction is very important, some forum moderators, some are the national top ten clothing designers, they professional, authority very cow, let him help answer Netizen's question, the netizen certainly will be very happy. There are other netizens will also do some answers, my interaction may not be particularly strong, but the professional answer is particularly strong, Word-of-mouth marketing can be done in this environment.

Audience questions: Just start your website is not famous, how to attract good designers?

Moses: I just mentioned the interpersonal relationship, thank my friends, if they do not support this forum to do, rely on my personal to do, I think I do not do a lifetime of fashion design forum out, you mentioned the use of wool to now I do not understand. At the beginning of my clothing forum has a more professional plate, is the information plate, clothing information for a designer is more important, some more advanced clothing information, why we are not afraid of others copy my content it? Because we contribute to the information of a lot of users, information updates very quickly, Come to my community can quickly access to information content, this is not well-known in the early days of the word word-of-mouth fast to the key factors.

Audience questions: Thank you for your answer.

Audience questions: Hello everyone! I would like to ask the Tianya Outdoor Forum, we do the forum for two years, and often held some activities, activities is to increase the popularity of the Forum method, outdoor Tourism This piece we have done two times, so far do not dare to do, because it is a security issue. How do you think about the security of Tianya Outdoor forum users? What are the responsibilities, legal instruments, whatever.

Tianya Outdoor Forum: I believe many netizens here have to carry out outdoor activities, this is the topic of the public, we generally do so, first, for all the participants to purchase liability insurance, the entire company from January 1 December 30, the organization of our activities have any problems, insurance companies will have a liability insurance, will assume a part; , there is an outside insurance, outside the insurance powder for two kinds, general leisure activities can buy general insurance companies, the price is also very cheap, according to the number of days to calculate, as if it is 1 yuan/day; In addition, there are some foreign companies, there will be outdoor adventure insurance, which is not that you organize all activities can buy this accident risk, Because there are a lot of horseback riding, rock climbing, Hua Xiang umbrella and so is this accidental insurance does not pack, so buy 3 yuan/day, 4 yuan/day range. In addition, we have a professional coach to do this thing, every place will go to pick up points, first to see what this place to play, what to play, to come back later to draw up the line, and then go to the line to walk again, the third time to take people out, the travel agency is different. All the activities are brought by their own coaches, will not sell the head to the local travel agents to do, we are protected.

Third, the coach to all the problems will occur, write "contingency plan." In addition, the selection of coaches are more than five years of qualification, if we can all go down according to the plan, this is not called coach, I think that outdoor activities can be avoided too much, there may suddenly be a bad car, there is a possibility of sudden water supply, power outages, this outdoor activities have a lot of unpredictable things, It takes a good strain to be a coach. What happens and how can we solve this problem. All of them are adults, and your decisions are convincing, and if someone is convinced of your decision, the next move will be smooth.

Audience questions: Hello, I am not learning computer, is to learn enterprise management. Ten years ago I contacted the network this aspect, has been engaged in the management of high-level enterprises, has been listed companies. I am very interested in the network, the back reached a feeling of a stir, but because I was working, one months on thousands of yuan, home no background, do network I think it is more difficult than heaven. Three years ago, I to Baidu, Sina, Sohu, Alibaba, Hui Cong and so on Big portal website carries on the thorough research, especially to business-to-business, the Business-to-consumer this piece of research, I came in for the fun. Three years ago through a classmate of Tsinghua University, the business-to-business platform to get over, immediately summoned technical personnel research and development, after a year of preparation, two years of hard, this is the third year, business-to-business will be done ...

Moderator: What do you want to ask?

Audience questions: After this site was created, I would like to gradually do a certain degree of visibility, but always do not put the blog and forum do a good job, I have been relatively strong interest in the news, a Web site out of blogs and forums can increase the popularity and netizen interaction and the popularity of the site, this piece will have a great role, After this period of understanding, I would like to ask everyone here, so now the case, in which language to do the site can be more successful? which Web site did a more successful blog forum? For phpwind this blog forum site they do blog and forum How do you evaluate? summed up, is how to do blog and forum?

Moderator: Very encouraging this webmaster, although not very understanding of the site, but also have the courage to say so much.

Sweet potato Nest: I used to do technology, now turn to operate, I probably say, not necessarily correct, you say which language good, Chinese or English good, this depends on you in which country. So which language to write the forum community will be good? Now all the forum software I have studied, including VBB the earliest time when more than 1 version of the time I have been registered members, now many new forum software, each has its own expertise. You have to study a thing, you want to specialize, you use Phpwind, you can find your own space inside. If you use the network, you find a large number of users inside, this is a technical problem, which language is not a problem.

Moderator: If you still have this aspect of doubt, we phpwind today a lot of workers, and PHP168, you can come to exchange, we also attach great importance to the user's suggestion, although the software is universal, we also hope that their products can fit each webmaster's needs.

Moses: Everyone here is very welcome to open a mall instead of a dot. What is the mall? Push a platform and I'll give you a supply. What is the power of our grassroots? The power of the grassroots is specialized and refined, to do this to a certain extent.

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