Play in the win: the Enterprise to achieve the game strategy of the Seven steps

Source: Internet
Author: User
Keywords Steps rewards sales people realization
Tags behavior business business challenges company driving enterprise enterprises find
Recently, a mention of gaming can lead to some controversy. Everyone has their own point of view on the pros and cons of the game, some people are in favor of it, some people are skeptical, there are people to rave. The game refers to the enterprise that is in the background of non game strategy, and it is the generic term of motivating and rewarding for the business participation staff. In recent years, this fashionable term has been widely accepted, especially in enterprises, gaming is conducive to employee participation, behavioral incentives, as well as driving innovation. While gaming is theoretically straightforward, it's not easy to implement because it's really hard to find a game plan that suits your company and meets business challenges. The game is not simply to push the brand outside, but to let the sales staff or target consumers to focus on the right things. As Gartner recently said in a seminar on gaming: "By 2014, 80% of gaming apps will not achieve business goals, mainly because of poor design." "Not the game itself will lead to business failure, but the implementation of the game is considered improper, or too rash, resulting in the inability to mobilize staff enthusiasm or promote business development." This shows the need for meaningful gameplay. Sales people are competitive, and gaming is in their nature, so it's not a problem to get them involved in rewarding activities. And the first step, is bound to set up an effective game of the project. Before applying a gaming strategy to your business, consider what behavior is essential to your sales team and to your business challenges. This is a particularly critical step, and once you have identified priorities and valuable goals, you can then use the gaming strategy. The enterprise implements the meaningful game strategy to have the following seven steps: 1. Entertainment: Let your salespeople find the project interesting and appealing. 2. Simplicity: It can be confusing to focus on excessive behavior in order to insist on a good incentive behavior in advance. 3. Keep information updated: Regularly share the status of project progress to sales team. 4. Real-time results transparency: make the results of the contest transparent in real time, so that salespeople can know where they are. 5. Don't rely too much on gaming strategies: always encourage important sales practices and enhance results if necessary through rewards, but don't always rely on game-playing contests to motivate salespeople. 6. Enhance the team's social participation: encourage team members to share their experiences and chat at random. 7. Actual Rewards: Spiritual rewards are good, but there must be some material rewards. When the game strategy is implemented correctly, it can not only improve the overall business performance, but also affect the employees ' working power. Employees will work harder to do sales, because the game strategy makes the sales figures appear more specific. And because employees are more involved in work, layoffs also occur less. Gaming now does suffer a lot of skepticism, but we've seen meaningful gameplay play a positive role in all businesses, not only that, but hopefully it will be driven by incentives, innovation and focus on these advantages, bottom-upEnterprise development. (VIAVB)
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