Practicability is the key to the development of three-tier urban real estate network

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Practicality, is a relatively old-fashioned topic, we are familiar with. Although the words are old, but not useless. The old adage often has a feature that is easy to say and difficult to do. I am in the three-tier city, real estate sites, small and large dozens of, have to do a new house, there are second-hand housing, development is mixed. I have studied the reason why some websites have been developed for a few years. What's the reason? After nearly three years of experience in the real estate network operation, I gradually found the key to the development of the website: practicality.

One: Let visitors feel the practical value of the site

The house is a special product, it may unite a generation of family, even two generations of effort. So, when you look at real estate information, you tend to take a microscope. This requires that the information contained in the real estate network must be informative. SEO is now common practice, this is very important, search engines can bring a lot of traffic to the site. However, just imagine, if you find the site one day, look at the real estate information is very small, or even wrong. What's more, because your wrong message, misleading its purchase behavior, the consequences are conceivable.

It is not difficult for users to feel the usefulness of the site.

Quick Search: We must assume that the user is impatient and that he needs the quickest information he needs to find. Enter your property network, hoping to quickly find the real estate he wanted. In addition to adding some search functions, but also to add a number of fast navigation plug-ins, map viewing room, etc., more intuitive, more convenient!

The local information: the user sees the information, is wants to find some to its purchase behavior has the reference value the thing. Local real estate information needs to be closely related to the real estate letter, it is best to see the local property authority on the housing market analysis and comments. Throughout the northern city of the first line of information replication, so that local users disgusted, they would rather go to the national large portal to see.

New house information detailed: Real estate information must be rich, three-tier city is not generally large, to do all the latest real estate bag into which it is not difficult. Equipped with specialized personnel, a regular carpet-type search information, by district, by road, according to the business circle to search, do not have less. Timely and developers to communicate and verify, to ensure the authenticity of your information, volume rate, huxing, average and starting price, preferential information, recognition time, decoration, time to choose a room, completion time, real estate companies, construction units, property companies, etc., to do one can not be wrong! To better ensure the accuracy of information, Can learn the wrong section of the newspaper, let the user pick the wrong, and to pick the wrong person to give a certain small gift reward.

Second-hand housing source fraud: Second-hand housing information is large and dispersed, bad management. Can be in the website eye-catching warning false information, and open the user false information reporting function and wrong column, carry out self-examination, found that there is doubt information, timely telephone verification, for false information issued by IP and other punitive measures.

Second: let developers feel practical

In my city, for example, the main profit point of the operation of the real estate Network is the new advertising. The developer's usability experience determines the revenue status of the website. Real estate advertising exposure is the most concerned developers. Exposure forms are generally divided into two types, advertising and content information.

Advertising effect: Advertising location, is paid, the higher the cost of the better, this is not much to say. In addition, many Web sites because the home page flash too many and the server is not, the first page needs to be refreshed several times to open, which makes developers very annoying. Can think of it, the project planners and leaders report in which website advertising, the results of a half-day did not open, the consequences can be imagined. So remind to do the real estate network colleagues, must not save the server that a few money! I have therefore lost cooperation, chagrin Ah!

Content information: This piece has two points to remind colleagues. Real Estate Soft article description must and developers to communicate. The main description of the real estate information and promotion of the language is the project has been carefully planned. These real estate advertising slogan can not be arbitrarily to change, do not subvert the developer concept of the theme of the idea of real estate. Real estate projects and developer keyword settings to pay attention to SEO optimization, and strive to do when the general user or developers in search engines searching for a real estate or developers, can quickly forward to show up, in obtaining the approval of developers, but also enhance the site traffic.

The above is my personal experience, only represent the individual point of view! The deficiencies can be exchanged. Source: Zibo Real Estate Network http://www.fff01.com/portal.php?mod=view&aid=2209