Product fire, to socialize

Absrtact: Some time ago, the Shi Yuzhu (Weibo), which was dubbed China's top cock Silk, made a report of cock Silk, saying that the number of cock silk in China amounted to 526 million people, while the Chinese one-year game income amounted to tens of billions, of which 90% were provided by cock silk! And in mobile apps, more and more startups

Some time ago, was dubbed China "number one cock silk" shi Yuzhu (micro bo) issued a "Cock Silk report", said that the number of Chinese cock silk up to 526 million people, and the Chinese one-year game income of tens of billions, of which 90% is the cock silk provided!

And in mobile app, more and more entrepreneurs also look at the Cock Silk clan, from user positioning, product design and even profit mode, all around cock silk and spread. For app, Dick Silk economics is already open.

If you get a dick, you get the world.

"Cock Silk" is a popular word that began last year, and for a while everyone was posing as a dick. And in Mobile Application app field, the Cock silk culture reverse attack, has "has the cock silk the World" The theory, namely the app wants to survive, in the user localization to delineate the cock silk is one of the key.

Of course, the cock silk here is not a derogatory word.

In the Gobi Investment managing Director Tong (Micro bo), Dick Silk from another perspective, is representative of the very mainstream of the young user groups, they may be in the middle or lower level of society, but relatively young, striving for a group of upward. Geographically, the young users are only part of the two or three-line city of young people, but also mainstream users. "High-handsome" is only a handful of pyramid top, cock Silk is the mainstream user groups. The young group itself is the mainstream user of mobile internet. "He told reporters in the south, if you know this part of the mainstream users of psychological behavior, use habits, what products need, such a product does have the opportunity to quickly become popular, and through them spread."

Recently, looking for your sister, my name is Mt online two hand swim red, and the same popular singing, I look up several apps, they are positioning cock silk class and famous.

From "Looking for your sister" this name can smell a thick cock silk taste, this in the context of the word "curse" seems to be a flattering name, a little witty, spoof, has long been in the network popular, so many users are attracted to. Not only that, it's game user role setting, is also the cock silk flavor is full, the network Reds sister Fengjie, four ye, Cake elder brother in succession, but also occasionally to several paragraphs these red people's jokes, extremely exaggerated. Although the game was launched in the second half of last year, the user volume broke 40 million in March.

Similarly, "My name is Mt Online" also has deep cock silk Foundation. It is a domestic popular anime "My name is M T" for the theme of the mobile phone games, the background of its animation from the popular online games "World of Warcraft", there are cock silk user base. Shanhu, its founder, said, "I think Mt Fire, Warcraft and anime backgrounds can account for more than 90% of the early reasons." "He said, especially early in the Warcraft players are very many, in the late may not be so many."

In addition to the game, the other areas of the popular a PP play is cock silk card.

For example, barcode scanning parity tool I look at the same as the cock Silk home life "parity artifact." "We are now a user of billions of dollars. "I check the C o O Chenhong told South all reporters that initially we think this tool fun, curious, but it does because it can be price-sensitive, and gradually received the favor of the silk family."

Cell phone k T v to go is also cock silk path, its founder Chen (Micro Bo) to south all reporters said, "The number of men and women to sing it is about 6:4, most of them are just graduated from college or are preparing to go to college groups." "In a sense, this group is also the current cock Silk clan."

Cut thin, labeled

The heart of the user who can catch cock silk is the product. How to make a product?

To hit just need is a prerequisite.

"What the mainstream user community needs, especially when mobile internet is emerging, is often a relatively rigid requirement, and such products have the opportunity to expand their user base." Dong Bright to the south all reporters said, such as maps, photography, traffic and other incisions, are such products, but the domestic mobile a PP after several years of development, the relative entry-type product opportunities are not particularly many, and the basic is the card bit. Now a PP rising more, is in line with certain special mentality of products, such as singing, MO, PA, have solved a certain stage of the user's strong demand. Of course, they have a typical feature, for example, the MO has been labeled "gun" label, Sing it is K song, PA is the picture plus sound fun things, there will be a label in a stage to attract user groups.

Dong also think, do app must cut fine, do specialized. For example, sing it only to do singing, aunt? Only female menstrual period, the entry point is fine enough to make users easy to understand, you are a synonym for a word, word-of-mouth spread will be fast.

In Shanhu's view, micro-innovation may be more useful for a PP game to survive.

"Just like we did in the end of the trip there is a word, called ' learning Blizzard, like Blizzard death '." "He said to the South reporters, you will learn the Warcraft company may do well, but looks like it, the basic will hang off." Foreign many monthly income tens of millions of U.S. dollars of the game many imitators, do not do a few. The real innovation of the game is very difficult, each game has a prototype, you want to tap the forehead to develop a new game out, unless there is a new platform. "We should innovate, we can imitate, but more micro-innovation." ”

It is also important to do a good product learning to subtract.

Chen said, sing it. The new features of the product are very cautious, when some features are not very mature will be released before the official release. For example, in the early days of the user evaluation, "like" and "Flowers" is a side-by-side option, the user can choose freely. But when the real online, sing the "like" option to hide, become a "concern." "It's an important question from a user's point of view," he said. He said, in fact, when users express their love for a work, as far as possible not to give too many similar ways, the options are many, users do not know how to express. So, you have to cut down some of the functions to play a greater value.

In addition, timely grasp of user needs, but also a way to reduce detours.

I'm looking for a lesson. According to Chenhong introduction, I check the original in order to promote, the main channel is Shanzhai instead of smart machines, and even buy a large number of M T k mobile phones, high cost of pre-installed, and spent a lot of money, their own a sales team to sell, the results failed. "Users do need parity, but the timing is not right." He said, later with the popularity of the Smart Machine, A p p store, I check in time to the Smart Machine Terminal transformation, just put the user's pulse.

Product fire, to socialize

The activity is the entrepreneur, is also the investor most concerned consideration point.

"If you look at the product target user perspective, I'd like to explain ' cock silk ' as a group eager to find a sense of being. Zhu Tianyu, the investment director of Blue Venture capital, said to reporters in South China that this group could find an opportunity in this kind of Internet entertainment product if it lacks the opportunity to prove themselves and realize their own reality. The essence of this kind of banter is to capture the core needs of the people on the Internet and to gain insight into human nature. To achieve product activity, in fact, is the grasp of human needs. He sang it as an example, sing the product to obtain user recognition, mainly on the grasp of human nature, such as the need to show off, there are like to see photos to listen to people singing, there is a need to reflect their idol status in the fan group, etc., social can not be lacked.

Dong has the same view. "To a PP products, can not be separated from the interaction between people, social more important, the next relatively popular products need to be relatively high social." "He said, as for social interaction into what point, or to combine the characteristics of mobile devices, such as it has a lot of sensors, including cameras, locators, etc., but if it can be a very good combination of these sensors to do an attractive product, people interact with people, it is necessary to consider.

For this, entrepreneurs are also full of "social" master, good at grasping the strength of social relations.

My aunt? Founder Rauschecker told the South all reporters, the users want to get more physiological period of practical knowledge, but also willing to share in the circle, but almost all users want to be in the social circle of their identity confidential. "You can see, aunt?" he said. The user identity, has taken a completely confidential measure. He says the "weak relationship" is what users need.

Of course, strong relationship is not less.

In addition to parity, I check also provides comments, sharing and other functions. For example, a user to buy a product before, you can see the goods in which shop has sold how much money to compare the current price is reasonable, and through the "spit Trough", discount information sharing, such as bonding circle relationship.

Sing it. It also fully utilizes socialization to enhance activity. such as its beauty and handsome effect.

"Some users do not like singing, but also do not sing, but many people like to see beauty singing," Chen said, the user itself has a strong desire to share, may be put to micro Bo, q Q and so on, and then friends to share the effect of achieving spread wildfire. "Sing it is the first batch of QQ implementation can share the content to chat window software, this will bring a new wave of promotion and interpersonal adhesion." "In addition, sing also stressed the social nature of the members of the song, such as singing the idol basic all opened a few QQ group, often with fans interaction."

Draw on the Internet profit path

Domestic Internet industry has been playing a free card and Low-cost brand started, with "cock silk economy" characteristics. There has been an example of the industry, Tencent is to make a huge amount of users of the money, Baidu is to make a large quantity of small and medium-sized enterprises, Taobao early to make a huge amount of open shop, later earned net business money.

In addition to games in the app, you can see a clear profit path. The app, which is dominated by cock silk, seems to be trying to learn from the Internet's profit model.

Sing, for example, by selling virtual gifts to fans in a way that is profitable for traditional online games.

Dong on this assessment "this opportunity is still very large, products to meet the needs of users." "He said," Why do users pay for the game? is to pay after the acquisition of something, this point about the human needs, vanity, show off and other psychology, if a product can learn from the game model, access to some of the user's small payment, is a complete opportunity, including singing bar, 9158, etc., are this routine. However, he stressed that whether this can form a huge market size and the formation of a huge company is two things, money-making and successful companies are completely different things, to meet the user for your function to pay and to meet the vanity to pay is also two separate thing.

I check the study is the Internet in the Mushroom street, beautiful said.

Chenhong said, sing it. In addition to accurate advertising revenue, such as the user scan bar code into a product page, the relevant recommendations, but also in the search line under the guide mode, like Mushroom Street and Beautiful said, for the user parity and help make the decision before shopping.