Promotion of novice self-exposure: My online activities at the Pacific Forum

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Novice, engaged in promotion but more than a month, the new site, belong to shopping search site, similar to a Amoy net. The recent website revision, the company hopes to be able to plan a promotion plan, the rapid Promotion website traffic and the popularity. In the face of this task, I have to bite the bullet. After reading a lot of experience post, I began to learn to sell now. First of all I think of the first step is the site internal optimization and SEO, what keyword settings, fixed links, soft text, inside the chain, chain, etc., but I do not understand the technology, do not understand the code, can only write soft text, hair outside the chain, too tragic. OK, I'll skip it and do a direct online activity.

Site Positioning Analysis: Site size is small, mainly for consumers to provide online shopping before the product search and parity services, the equivalent of a Third-party shopping guide platform, in addition to a Amoy network, other opponents are also basically in the development stage, and domestic users in the online shopping basically did not use the habit of purchasing.

Second, the activity goal: promotes the website traffic and the user experience degree, the consummation website function, trains and guides the user to use the shopping search custom before the net buys.

Third, the activities of the theme: tentatively to pick a prize to send IPad2, after all, the Web site revision will certainly have a lot of mistakes, why not use this to mobilize the masses, kill both.

Iv. activities: Because we are not well-known, so we found a Pacific cooperation, we give a prize, the Pacific provides a platform, in its various city forums to the form of sticky posts, at the same time in its Web site hard to put a wide range. The term is August 11 to September 14.

V. Participation: In the use of more than a shopping search in the process of searching for problems, in the Pacific Forum thread to submit a screenshot, or put forward constructive comments, the final Merit award.

Six, the award way: the winner of the prize--ipad2 one; Best Comment award-thousand Yuan mobile phone; enthusiastic participation Award--4G USB Flash Drive 20, thank you--20 Yuan 60, 4G USB disk 10, a total of 8,000 yuan.

Anyone who is enrolled in a shopping search or at least submits a question to the following floors can be thanked for the first floors: 84, 195, 326, 457, 608, 809, 1001, 1201, 1501, 1801, 2001, 2301, 2501, 2801, 3101, 3701, 4301, 4901, 5801, 6701, 7301, 7501, 8301, the remaining awards will be announced on September 16.

Vii. expected effect: Perfect website design and function use, add about 20,000 IP, get thousands of registered users, in the Pacific to leave a certain impression.

Cost Calculation: The prize about 8K, put on the Pacific on several text chain ads and picture ads 7900 yuan, a total of 16000 yuan.

After the project is finalized, the activity is officially started, but the situation is not optimistic. 5 days later, the activity is only browsed 20,000 times, the thread to participate in only more than 30 users, bring the flow of the network is less pitiful, only more than 100 IP, can be said to be a bad beginning.

In recent days, I also in the summary to find out why, why this? Here are some of my analyses:

1. Without a clear and unique target, the theme of the event deviated from the direction. Activity objectives should be based on the status and location of the site established, and must be clear that the only, in the end is to want the flow, or want to be well-known, or other, blindly biting will only lose, not worth, just like fighting, pull tight fists of course more than the spread of the slap more lethal. In this event planning, the company has made clear that the hope can quickly improve the site traffic, but I want to fault correcting the way to kill the birds, one should not!

2, overestimated the user's participation enthusiasm, the activity participation threshold is higher. It is now discovered that it is impossible to expect users to help find bugs in the site. Like me, although life will also covet the online activities of the attractive prizes, but I usually do not spend too much time and energy, because I always lack of luck, winning is tantamount to lottery, I believe many people face this activity is similar mentality. If the lower activity participation threshold, the user as long as in this net screenshot thread can, perhaps is another result.

3, too credulous Pacific propaganda and commitment. All said that the tree under the good shade, this word is not false. By the Pacific's visibility and flow, its advertising sales staff of the tough and fooled, the perfect interpretation of the meaning of carrots to increase the bar. In the process of planning and negotiating activities, the Pacific requires advertising on its website, even for old customers. Then, the Pacific advertising sales began to talk to me about the activities of the program, I am also very strange, why do I have to speak with an advertising sales of online activities to promote planning it. Finally, in the case of its sales and "no problem" confidence encouraged, the activity was finalized.

4, personal experience is insufficient, so that the activity planning and implementation process ignored a lot of details. For example, cooperation with the Pacific, although signed a contract, but only for the advertising part, for the activity itself is not mentioned, the lack of restrictions on the Pacific, at least at the conclusion of the contract at the end of the programme of activities to draft an agreement, one for the memo, two for the constraint. Secondly, for the proposal proposed by the partners, should be confirmed one by one, such as the location of the ads to provide specific position, advertising forms? The activities of the top posts will be placed in which forum, which page, what position, whether the red display and so on, these should be noted in advance, must not take for After all, like the Pacific such a comprehensive web site below the sub-page too much, and a good position on those few, an inattentive perhaps to play a word game, horseshoes striking Ah! Third, figure out the specific implementation of the activities and monitor who is the moderator? edit? or planning? The mouthpiece and the layman are not reliable, if necessary, Direct communication with the person responsible may be required.

The above is just my novice to this activity a preliminary analysis, whether or not right, now my urgent task is to reverse the trend as soon as possible, the activities adhere to, so I think a few ways to start:

First of all, in this network to create an Activity introduction page as the main entrance to the event, change before the introduction of more and more activities, including hard to spread the various measures are pointed to the page, guide users through the portal into the Pacific Activity page, so as not only to maximize the guarantee of the flow of the network, And thus mastered the initiative of the activity, easy monitoring, analysis, improvement.

Second, try to reward the task of the customer model. The mission on the website of Granville, the budget 500, but has not yet thought well is a reward for forwarding micro-blog, or a reward in the major sites reprint. If you have enlighten, you are not very grateful. At the same time, QQ Group, microblogging, blogs, major forums and so will be my important promotion platform.

The above three points are the methods I can think of and implement at present, but I do not want to make the most of the tide. For beginners, each promotional activity is not only a valuable learning and growth opportunities, but also a difficult test, I hope this and Pacific cooperation online activities to test me, but also to bring some practical experience and lessons. The above is my promotion novice planning, and still in the ongoing online activities of the whole self exposure, welcome to make bricks, but also want to correct the exchange. (Julian)

This article for the promotion of http://www.beyebe.com Novice original experience, I hope to provide you with some help, thank you!