Quarterly common factors and occasional events will jointly pull down the market

According to the first quarter of the search engine market data show, Q1 in China's search engine market, revenue scale of about 1.91 billion yuan, an increase of 46.5%, the chain down 3.1%.

Quarterly common factors and occasional events will jointly pull down the market

Eric Consulting Analysis, said Q1 in the Chinese search engine market scale decline is the reason: first, by the Q1 Lunar New Year holiday impact, the user network access significantly reduced, Pay-per-click Search Engine advertising revenue to reduce; second, Q1 Google China will be the service domain name to Hong Kong (google.com.hk) of the occasional incident, on the one hand, to some extent, the impact of some advertisers, especially the large brand advertisers, on the other hand, its lack of stable search services also affect the cost of the existing advertising progress.

Search engine accounted for the network advertising market scale ratio of 30%, up 1.7%

According to the latest release of the core data, 2010Q1, China's search engine market size accounted for the total network advertising market size of 30%, compared to 2009q4 up 1.7%. Was down from the first three quarters of 2009.

Eric Analysis 2010q1 search engine Market size accounted for the network advertising market scale compared to the three quarter before 2009, the reason is: first, the core operators of short-term adjustment, December 1, 2009, Baidu Promotion system to switch to the professional version, in the short term, the size of the revenue will be affected 2010 Q1, Google China will service to the Hong Kong site, its advertising revenue is affected; second, different forms of advertising, the difference in the degree of recovery, the second half of 2009, the real economy and the network economic environment gradually warming, previously affected by the larger non-search engine advertising warmer more significant.

Eric predicts that the short-term adjustment of the search engine industry, led by the 2010 Q1 operator Contingency, will continue in Q2, and that the overall size of the search engine market will not be significantly increased.

Request Size Quarterly decline

According to the latest monitoring data of Iusertracker's behavior monitoring system, Q1 in 2010, China's web search request volume of 49.18 billion times, the chain down 8.9%. Iris Consulting Analysis of the 2010 Q1 China web Search request volume decline because of seasonal factors, Q1 during the Spring Festival, Internet access time has been reduced, the size of the request to be affected. In addition, the Q1 Google incident, did not make the size of its request has been significantly affected, netizens "novelty" search behavior to a certain extent, due to the failure of the normal search caused by the decline in traffic.

Competitive situation: Market concentration is "two sides"

Eric contrasts revenue and request 2010 Q1 China search engine market concentration changes found: 2010 Chinese search engine market concentration changes show "two sides": From the revenue side, Baidu, Google Market size of the sum of 97.3%, than 2009q4 up 0.5%; from the request point of view, Baidu, Google Market size of the sum of 93.7%, compared to 2009q4 down 0.9%.

Iris analysis that the above "two-sided" characteristics of change, and the advertising behavior of the "lag" to coincide: first, based on learning costs, menu costs, transaction costs and other factors, the behavior of advertisers is bound to exist time lag; second, The Advertiser's behavior changes depending on the user changes in the user "vote with the foot" and advertising budget implementation, The Advertiser will not have a significant change for the time being. Iris Consulting Analysis, based on the basic mode of search engines and the flow of revenue driven by the principle of traffic, traffic changes, as an important industry vane, indicating the future trend of market revenue.