Rational use of microblogging to promote blockbuster website

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Weibo is now an essential part of people's lives, whether it's work or learning, and we rely on it to share the anecdotes of life at any moment. According to incomplete statistics, China currently has 300 million of microblogging users, the market has unprecedented influence! Of course, just using Weibo to see some fun things is obviously a bit waste, and we want to make it a bigger role--to promote the site. Imagine if your microblog has tens of thousands of fans or more, and then you send a promotional site Weibo, even if only 20 clicks, the promotion effect is also very ideal. The following figure:

This blogger has 500,000 of fans, you can think about this microblogging promotion effect of it. So this gives me a revelation: Our website in the online marketing must pay attention to the effectiveness of micro-bo, the use of good will undoubtedly let the site to promote a higher level. I will share some personal experience with my own micro-blogging experience.

A good planning of activities to ensure the order of micro-blog promotion

Do everything to have a plan, as we usually distribute the link, today 10, tomorrow 20, Micro Bo propaganda to be prepared in advance, otherwise both time-consuming and energy. In general, I divided the site planning into activities, activities, activities, prizes and activities to promote four aspects.

1 active positioning

Since it is to do micro-blog promotion, we certainly need to know where the focus of promotion, such as we are to promote clothing, we will be in the fashion of the micro-group to publish information to improve the exposure of Weibo, but also to identify their own micro-blog promotion of the 3 goals:

First, increase the number of fans; second, brand promotion and publicity; third, product promotion to promote consumption. Figure this out and then conduct a reasonable microblogging campaign for your own purposes.

PS: We all know that the number of tweets sent every day is certain, many of them, so we in the release of content, we need to streamline some, use as much opportunity as possible to improve the exposure rate. and attentive friends will find back to the micro-group in the home page information will enhance their exposure, display their own avatar, so in peacetime operation, we can promptly query the latest developments in micro-group, and then speak.

2 Activity Forms

From the experience I have accumulated before, the activities of micro-blog is generally divided into two types, one is an award-winning participation, one is friendship participation. Do not want to think, it is certainly the former propaganda effect is good, but the enterprise should be based on their own needs and reasonable choice of activity forms, so as not to spend money can not effect.

Participation in the form of award-winning attention, award-winning comments, award-giving, award-winning mutual powder, answer questions win prizes and so on

form of friendship participation: voting, paying attention, commenting, etc.

3 Event Prizes

This is certainly to the enterprise owner said the calculation, do what they can to attract eyeball zaguomaitie it? Not enough business owners can spend a certain amount of money to buy some of the more popular prizes, after all, is not a child set not to find wolves, but the prize type must involve their own products, such as the first prize is iphone, Second prize is their own clothing. After all, we must seize every opportunity to publicize our products.

4 Activity Advancement

At this point also needs the attention of business owners, not activities can be regardless of the event, if the activities as expected to be as smooth as possible, at this time we have to redouble our efforts, with the network of other forms of marketing, is actually hype, so that activities are more people know, improve the impact of activities.

Two content construction must have the characteristic and the key point, completes the promotion the stepping stone

Planning to do, the next need for the construction of micro-blogging content, in fact, this is very simple, stationmaster can be alone competent, but to remember that content construction must have characteristics and focus.

The feature is very good, is to let their microblog content in the first time to attract everyone's attention, because Weibo has a limit on the number of words (140 words), so we have to fully grasp every word, writing can be inflammatory, with a certain appeal, or the combination of the current popular language, such as the following two items:

"Qi B small skirts are weak burst, the parents come to see these big love, there are rewards Oh!"

"Hot summer comes, put on these floating clothes to enjoy life." ”

Personally, I think the first article is better than the second in any angle. In addition, the construction of micro-blogging content will be more from the fans interested in the material.

Introduction of the characteristics of the problem, the following to say the focus of the problem, in fact, we are writing micro-blog content, can not blindly do the title party and ignore us to do micro-blog promotion of the ultimate goal, so micro-bo content must be as much as possible to mention some of the enterprise-related products, in addition, but also to be able to control the release frequency, Let Enterprise Weibo can have 10 or so daily updates, do not use Automatic Updates, but instead of selecting some more lively topics for updates. In order to increase the personality characteristics, you can choose a good head.

Three remember not to sell melons, self-love boast, fan interaction is indispensable

After all, the event was launched, therefore, the webmaster in doing micro-blog activities, we must pay attention to the interaction between fans, interaction is an important way to increase the stickiness of the fans, to maintain the interaction with the activities of participants to maximize their participation in the activities of the initiative, and increase their goodwill, To promote the site to a higher level, and more importantly, to maintain communication with the winners to ensure the natural inflow of prizes, increase the depth of the activities and thoroughness.

In addition to responding to participants ' comments in a timely manner, also to carry out a certain mutual powder, each powder you must know, but the process of mutual powder, the enterprise webmaster must not appear to cheat powder situation, even if the concern number is limited, we also want to promote the integrity of the site, which is a healthy role for the development of the website.

Four keep track of the activities, do a good job of data statistics

Activities do good, need not further promotion and network marketing, this who can not say, but there is a "person" know, it is data. Through data collation and analysis, we can draw the status of the progress of activities, so the website, especially the enterprise website in doing micro Bo promotion, to comment, forwarding, fan number and other details to do a good job of monitoring, fully grasp the status of the activities progress, even if the activity is over we have to summarize the overall, the effect of summary activities, So we can do the promotion of related activities again next time.

V. Transparency and fairness of the guarantee activities

In fact, sometimes we boast of the activity is very good, the prizes are also very attractive, but that is no one to participate, do not know that you have encountered such a situation did not? At least I have encountered, even if I put all the Apple products on the line to attract everyone's attention, activities or fewer fans increased, and then I analyzed, the key is that many users in the wait-and-see state, They will not participate in the event until they are sure that the activity is true, so I announce the progress of the event in time, show the form of participation in tabular format, give real rewards to the winning users, and encourage them to bask in their prizes on Weibo, To increase the transparency and fairness of the activities.

Six ways to improve the promotion of micro-blog Publicity

Sometimes microblogging promotion is very effective, but the flow is too simple, or is not playing microblogging of the crowd we can not go to dig, so the enterprise site in the micro-blog to promote the time, must be timely in the Forum, bar and other members of many platforms to promote the dissemination of information, soft text, advertising posts, window, etc. can be, As long as we can let more people know about our activities, because only more and more people know the existence of activities, we can make the impact of activities to the highest peak.

Seven adhere to the long-term operation, and strive to form a system

Different enterprises, for the group is not the same, the published content should be adjusted and optimized according to the actual situation. and do micro Bo promotion need is perseverance, although this is a cliché, but can not be denied that there are a lot of business owners are only the emergence of micro-bo to do the promotion, the promotion of not only the lack of discipline, willpower is not enough, if a few days have not fallen will immediately give up, Micro Bo also no longer to update. This is a lot of webmaster common problems, in fact, the Internet is no advanced, as long as you are enough perseverance, you have the willpower, you can find their own dream.

Today, the impact of micro-bo Increasingly, the rational use of its website promotion, the effect will certainly surprise us. This article for the Chinese supply network http://www.v161.com webmaster feeds, A5 starting. Reprint please retain the above information, thank you.