San Lixin: Six major development trends of financial websites

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"2009 China Network Financial Information Services Industry Development Report" analysis that 2007-2009 is the financial site development of key years, grasp the long-term development trend, the future of financial sites is extremely important.

Trend One: User is king

The law of "user-King" is fully applicable to the network financial Information Service industry. From the market share and user size analysis, financial sites did not appear a single big situation, each site is very competitive, market position in a short period of time may be a big change (such as 08 years of the compass and great wisdom).

The key to the success of the competition lies in the user, the user in the market conversion cost is not high, follow the "vote with the foot" mechanism, and market party A, whether advertisers, investors or users themselves, according to user volume (site traffic) and user dependence (Web site stickiness) to determine the quality of the operation of the site to determine the flow of the budget. Users are indicators of common interest to all participants in the market.

Trend two: Vertical, the division of the public

Analysis of the 08 financial Web site development that the vertical, fine differentiation and division is the network of financial information Services, the basic direction of development, but also the internet and even the entire Chinese industry's basic direction of development. People are personalized, are novelty and change, so demand is also. When the economy is more and more developed, it can continuously meet the personalized needs of people. The long tail theory of the classic points out that the use of the Internet to meet personalized needs can also create considerable benefits.

The incumbent operator or new entrants to the financial site, constantly looking for differentiated demand points, and given a relatively good solution, is the financial web site in the increasingly fierce competition to obtain the leading begotten.

Trend Three: Finance 2.0

Web2.0 's explanation is that the Internet has changed from one-way transmission to two-way transmission, from central to central. Interactive, audio-visual and convenient search together make up the features of web2.0. What's the effect of Financial 2.0? According to the survey, in 2008, the use of blogs, search, community and video was 44.9%, 35.7%, 34.8%, and 34.2% per cent of the services used by financial site users. More than 1/3 people have started using Finance 2.0.

At present, the more powerful financial websites have these four items as the basic configuration. Eric believes that understanding what the four products can achieve, helping users solve problems, and how to maximize their role, is a problem that operators must think about.

Trend Four: Group

Eric Consulting that, in recent years, the trend of network financial Media Group is more obvious, financial software providers have a number of group cases (classic case: Finance). Group there are two ways, one is the development of the alliance, the two sides set up a community of interests, a slightly loose bundle, more typical is the net and the media cooperation; the other one is the group corporation, the general company has different business subsidiaries. such as China's most powerful two media groups: the liaison Group and the Southern Press group.

The benefit of the group is the internal resource sharing, the external formation of strategic alliances. For the network financial media, advertising and news experience sharing is the important significance of the group. Bloomberg is one of the three famous media groups abroad, and its organizational structure can be used for reference.

Trend Five: Internationalization

Internationalization is an irreversible trend in China. As a new service of the network financial information services, naturally in the forefront. Chinese financial websites must face competition from international financial media groups. But he says there should be more cooperation than competition.

From the domestic market, because of policy constraints and cultural reasons, foreign financial media groups to enter China is facing a certain bottleneck, the market prospects are inferior to domestic financial websites.

From the foreign market analysis, China's financial media international competitiveness has yet to be strengthened, the influence of Chinese-speaking circle needs to be improved.

Trend VI: Wireless Finance

Eric Consulting that the financial services wireless will be the future of financial Web site important development direction. The development direction of wireless financial industry chain is the construction of the cooperation and win mechanism with the user as the core.

At present, the development of financial wireless is still facing the problems of wireless bandwidth, tariff, mobile phone terminal and the monopoly of mobile operators.

First, the research data shows that speed and tariff are the most important factors for users to choose wireless financial services. Both are currently unable to allow ordinary users to accept;

Second, the Chinese mobile phone is generally in the 2g-2.5g level, can not meet the requirements of 3G adaptation. The size of the screen, the degree of support of the software has a greater impact on the user experience, and the current mobile phone in the absence of a clear mainstream standards of the technical competition phase, the compatibility between the handset is poor, which makes the carrier software development costs relatively high;

Finally, the monopoly of mobile operators is the industry chain factor which hinders the development of wireless finance. The lack of professionalism of mobile operators makes users ' satisfaction with wireless financial services to mobile operators lag far behind those of professional financial websites. Its intensive involvement in SP and CP operations has undermined a level playing field, and the strength of the partitioning system and the charging system has also hit users and other CP, SP and service wireless Internet initiatives.

In order to help industry parties and investors more clearly understand the domestic network financial Information Service market status and characteristics, Eric Consulting in the industry interviews and in-depth research on the basis of the launch of the "2009 China Network Financial Information Services industry Development Report." From the perspective of industry analysts, this report studies the overall development of China's network financial Information Service market and the development of each subdivision business, hoping to effectively forecast the future trend. The report will provide detailed financial website revenue data and traffic data, and put forward targeted operational recommendations. It is hoped that the financial website operators and the industry parties to provide decision-making reference.

Noun analysis

Financial website

The broad sense of the financial site refers to all the network to provide financial information related services network platform, including the portal financial channels and vertical financial sites, the narrow financial site only includes vertical, financial information as the main service content, revenue to advertising-oriented web site. In this article and the report, the financial website all uses the broad definition.

Financial site Classification