Search marketing changes to help promote personal website

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Recently, the personal website creates the new Internet legend to appear frequently: Express Network was zcom acquisition, reorganization of the capital and Google "sponsorship" of the Thunderbolt, cool network hand Tencent, China's largest portal on the "Life Search" channel, and the Storm Audio and video released text chain ads, announced the launch of commercial strategy. Does this portend another "spring" for 2007-year personal sites? More experts believe that in order to have a breakthrough in the field of personal website, we must be highly innovative.

Number of personal websites has decreased revenue

According to the CNNIC survey, the number of personal websites in 2006 amounted to 240,000, an increase of 58% from 2005, highlighting the enthusiasm of the public in the Web2.0 era to go online for gold. Recently, Yanping, Director of Internet Association Communication and Development Center, revealed that last year, the income source of personal website has been seriously shrinking, the general face of the shortage of funds and the problem of market expansion.

At present, the development of personal web site is facing three major difficulties: one is a single profit model, most of them are full of MMS, audio and video downloads, Alliance advertising, their own traffic to contribute to the Internet and wireless large hands in exchange for a meager return. The second is lack of content, personal inability to create a large number of attractive new content, can only be copied everywhere, copying, resulting in many sites are familiar with the garbage station.

Another important dilemma is the promotion of problems, in order to let their own personal site alone to kill thousands of sites encirclement, to obtain more traffic, personal webmaster exhaust methods, from Search engine optimization (SEO), search engine marketing (SEM) to rogue plug-ins, window, Alexa rankings cheating, pornography and illegal content and so on.

Search rankings War Shi personal site

In response to this situation, search engine giants, Alexa cleaning up the cheating often makes some sites to upgrade the efforts to zero, and 2004 the country's crackdown on internet pornography, the 2006 SP industry comprehensive reorganization became countless personal website encounter Miemen two times of winter.

With the change of the monitoring environment, the Chinese stationmaster are more and more inclined to choose the reasonable development way of compliance. The most popular personal website to promote the road of SEO, for example, this "search engine optimization" is through the corresponding means to make their own website in Baidu, Yahoo, Google three search engines of the corresponding keyword search results ranked forefront, to ensure high flow and effective promotion.

In addition, there is another way to promote the Web site search engine marketing (SEM), is directly paid to search engines to buy keywords ranking. But the current search engine generally uses the auction method to sell the key words, it pays the advertisement fee by the number of clicks, who bids high rank on each click. Bidding search engine marketing as if the technology of the SEO will become a protracted war of funds, and for many of the meager funds of personal sites, it is difficult to generally use. As a result, the development of a large number of personal websites in China tongue in an seo battle, not only many opponents, and must be careful to avoid being the search engine cleanup portal.

Search engine help to promote the problem

Promote the problem of forcing a lot of personal site webmaster constantly looking for new and consistent with the rules of the game, so when the big search engine manufacturers launch new search marketing products, some keen webmaster will be preemptive use up. Yahoo, for example, recently launched a low-cost search marketing product-Yahoo Blinds, ranked on the right-hand side of its keyword search results page. Yahoo launched the shutter is playing for "the popularization of small and medium-sized Enterprises search Marketing" banner, not only to set the form of exemption from the price of the key words competition, and the key words price set very low, 50 yuan per term each month. Search engine giants of this cost-effective search marketing products for China's vast number of personal sites to provide a new space for expansion.

For example, when you enter the word "Huangshan" in Yahoo, a "Huangshan Donkey Friends" site will be ranked the results of the first page on the right-hand side of the Yahoo blinds, the next also lined up in the four Bureau of Huangshan Tourism website and other online travel agencies. In order to Yahoo all the windows of this position, the site needs to be fixed to pay 600 yuan a month, but compared to the profits of the site, this is a very high input-output ratio, and once and for all to get rid of to continue to SEO, all day need to deliberately promote the site, capture traffic fate