Search the Net: microblogging operation good and how

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Compared to the 2011, everyone swarm into the micro-blog, scrambling to do micro-blog real-name certification. In the 2013, everyone calmed down a lot. What is the purpose of opening the microblog? How to run a good microblog? is the amount of vermicelli important or live powder important? How is the operation good? With these questions, Xiao Bian read the "2013 Media microblogging operation Annual report," in this report, perhaps we can find their own answers.

User composition: 80, 90%

From the composition of Sina Weibo users, the proportion of men and women is flat, reflecting the broad scope of the content provided by the micro-blogging space, and the total number of users, more than the absolute majority (90%), college education also accounted for the absolute majority, reflecting the Sina Weibo users knowledgeable, younger characteristics, This will bring more variables to the future development of Sina Weibo.

In terms of user composition, the opening of Weibo is mainly aimed at the mainstay of the future of this group of society. Analysis of this group of people's common interests, interests, and grasp the current trend of these people to follow, for micro-bo catch hot issues analysis, the interaction between fans has a very important role.

New Idea: The amount of vermicelli is more important than live powder

The report presents several refreshing points of view that are very different from the usual perception. For example, in general, a Weibo account will pay more attention to the so-called "live powder rate", but the report pointed out that the total number of fans is a must not despise indicators. According to the report, the total number of "fans" can increase the amount of forwarding, while active "fan" count can increase the number of comments. Overall, however, the total amount of "fan" is more important than the number of active "fans".

It further says, "in today's high content homogeneity, the number of fans is really the key factor in determining the amount of interaction." "In addition, it cautions practitioners that the amount of daily average blogging is declining – a very different 2012 and 2013." But interacting with fans is an important tool for "powder up", and it is important to guide people to participate in comments.

Good operation: Several people happy several people worry

A few of the cases highlighted in the report can clearly see the benefits of Weibo's good operations. The official media, compared to the People's Daily and the @ CCTV news, cares about the power to use new media, to do this new media platform of the "Fixed sea god needle" and to get more fans, @ Entrepreneur Magazine more obvious commercial income is in the Micro-blog Open Magazine Group purchase, each time a group of more than 7,000 copies of the year; Same @ where's daddy going? After the first episode, the official Weibo fan was 170,000, with half the fans reaching 2.8 million, and Weibo and TV programs becoming a good two-terminal interaction.

There is joy and sorrow. Compared to these commercially available media, many media outlets, especially newspapers and magazines, have not been able to drive the commercial interests of these paper-based media in the running of micro-blogging. On the other hand, from the micro-blog can see the latest and most essential headlines, why go to the press to buy it? This is also a micro-blog embarrassment, the micro-Bo also gave some benefit-sharing scheme. But is it a bit fancies for the paper media to get a slim profit from here?

How to run a good microblog

Overall, although the microblogging activity does not need 11 and 12 of the hot, but still have it can not be shaken and irreplaceable transmission competitiveness. That he was able to spread it quickly and on a large scale. It means a lot to the media.

So how to run a good microblogging, search the network (www.51sole.com) through their own micro-blogging operations experience, to share a few.

The first step to raising fan activity is to post high-quality posts to attract fans, actively forward comments, and letters friends to chat. These are the ways in which the number and activity of the fans will increase over time.

In addition, it is also important to enhance communication, an article issued if no one is talking about it is difficult to spread. This should be based on the current hot, hot search words to consider. For example, the World Cup now held, you can write a lot of articles related.

At the same time, the level of fan activity remains important. In addition to blogging, some of the topics that are forwarded are news stories, and interesting picture jokes can improve the activity of the fans.

Of course, the most important thing is to operate the micro-blog according to the attributes of the enterprise, the TV station and the paper media have the operating rules of the TV station, and the enterprises have to pay attention to the development. Search the net through the above several, combined with their own business-to-business characteristics to attract fans, and stable growth.

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