Selling ads from the media? I don't think so.

Absrtact: World Network business manager Executive Editor Xu Wei wrote an article "Why should I vote from the media advertisement?", in the micro-letter on this article and I exchange. My opinion is: not very reliable. Xu Wei This article is basically standing in an advertiser's perspective, he

World Network Business manager Executive Editor Xu Wei wrote an article "Why should I vote from the media advertisement?", in the micro-letter on this article and I exchange. My opinion is: not very reliable.

Xu Wei This article basically stands on an advertiser's angle, he writes:

We see, in the World Network business This launch of "Ghost Foot Seven" public account, he wrote: "Today we recommend electric Business media," The World Network business, there are magazines have a website, there are business practices, but also the trend of the electric business analysis, is I think the most valuable electronic business media ... We can focus on this. "Jianjiang in the" Old Jane Entrepreneurial Teahouse "wrote:" The World Network business is my favorite, but also I think the most dedicated, most professional, the most in-depth, most highly, the most dry goods of the electrical business consumer Media, no two! "

This may indeed be the truth. Whether Ghost foot seven or Jianjiang, on the World Network business This media endorsement of the statement, for their readers will have a certain persuasive. But if Jianjiang today to say which media in fashion magazine is the best, is that persuasive?

So I said: "Not very reliable." Not very reliable for "from the media", not for the "advertisers".

These two years since the media advertisement is on sale, should be Cheng open end. His cloud technology has now recruited 4 advertisers: Cluster NO. 004 (currently following two articles), No. 003 Cheetah Browser (after two articles), No. 002 Red-Kurdish headhunting (one), and No. 001-A-only product (one). Cheng's offer is: 10,001 days, 30,005 days.

On the internet began to say that cloud technology micro-letter selling ads. This is not true. In fact, Cloud Technology's "website + micro-letter" to sell ads. Cheng said that the cloud technology micro-letter has 20,000 subscribers, RSS has not less than 30,000 active subscribers. It looks like 2+3 to sell the bag together (certainly there will be overlap between the middle). It is a problem to rely on a micro-letter, because the micro-letter public account in the text can not deploy the hyperlink, the only hyperlink is the last four words "read the original." In these articles, the reader clicks on the original text, not the original text, but is taken to The Advertiser's website (or app download address). This is the chengshi of the last resort.

Cheng said he mainly sells CPM ads, in other words, the measurement and clicks are not related. We now assume that Cloud technology has 50,000 readers a day, advertisers dig 10,000 out, each thousand people need to cover how much silver? Well, that's 10000 divided by 50,200 dollars. Is this price not expensive?

The key issue here: in 20,000 micro-credit subscribers, for example, Cheng said "including dozens of internet listed companies CEO President/cxo as well as venture partner, hundreds of general managers of listed companies, start-up companies, vice president of the crowd." It seems that the influence is very concentrated. But is it really influential in the concentration collection? Influence encompasses three levels: informing, persuading, and acting. Let's just say it's okay, but are these big shots persuaded? Cheng post with a Cheetah browser, can convince them that this is a good browser? These questions are very unclear.

Back to the head of the World Network business this case. Ghost Foot Seven and Jianjiang are persuasive in this media, but do not represent the same persuasive power in other products. This link does not get through, means that from the media to sell advertising this matter, it is difficult to copy. Friends help Caprice no problem, but every day to do so, finally have to sell their own know that there is no convincing advertising.

In fact, since the media to sell advertising, is not a novelty, many early bloggers have done this. Remember Feedsky this old relic? (Oh, there are older old antiques its Consumer-to-consumer object FeedBurner), can be in the blog RSS output configuration ads. Feedsky also make a mess for a while this matter, and finally nothing. Remember the blog China this antique? It has also been done, said it is to build an advertising platform, and then let the blogger put the sidebar, according to the advertising revenue and the blogger divided. The same thing happened. is the micro-letter that Dongdong is from the media, blog is not?

Build a blog where often update things is not an easy thing, micro-letter A come up, everyone's interest is understandable, but the time is long, Baobuzzi a pile of public accounts in fact and dead no difference. This is more painful than blogging: the interaction between readers and authors is not easy, and a comment is not known about which article. Micro-letter In fact, like the RSS feed is almost, is an information island. Google Reader has also provided a sharing function, micro-letter, had to go to the circle of friends to throw.

Remember correctly, that year (well, really is the year, now people have not written for a long time) number one it blog Keso in his blog on a job ads, and then did not see the second single. Cheng now hands well, has done four single, is said to ask parents to go out to play a trip, filial piety commendable. But whether we can go on, we have to wait and see.

But many people who write do not Cheng such connections. Ultimately to make money, but also to the "Advertising Alliance" on the. Blog everywhere are Google AdSense and other ads, micro-letter it? Maybe there will be something like that. However, the advertising alliance to get out of the ads, really and Bo the owner of their own no relationship, that is, the endorsement of the nature of the persuasion is not.

and Xu Wei discussion to later, he suddenly came up with an idea: if the micro-letter to engage in a fee reading, there is a chance? Technically, Tencent has tenpay. But once the fee is read, it is not easy to read elsewhere. This is also interesting, I do not know Zhangxiaolong will be busy for this?