Sembo Li Tian Talk about PR: betrayal of effectiveness is a lie

Famous to be early, Zhang ailing's words to export how many people's voice. PR industry, too, many public relations agencies to use the advantages of the professional field, and strive to shape themselves into a public relations professional top institutions, at every turn is "we have a brand into the industry first", how the actual, not yet known. And in the recent "Gold Net Award" on the reputation of the public relations, but is a heterogeneous, consistent pragmatic low-key, eventually because of "2012 of the most influential Network marketing award" favored and gradually surfaced. Li Tian, the founder of the original point of public relations, Sen Bo Public Relations vice president, with the Sun-bo public relations, his views have been more attention to the industry. Sen Bo Public Relations Li Tian delivered a speech like the advertising industry's famous Maozhong Mr. "No good idea to die!". Li Tian at the end of the Golden Net Award, also pointed out that PR if betrayed effectiveness, is a cheat. Li Tian that the PR should be back to the original point of marketing: in the fierce market competition, increasingly complex media environment today, the topic of PR communication is no longer simply adhere to the effective landing of information dissemination. Compared to many companies around the dissemination of channels, the dissemination of content, the communication way carries on the Ponder analysis, the concept innovation, the Sembo "the original point type public relations" is one kind "returns to me" the thought pattern, returns the brand, the product, the marketing origin, takes the public relations as the Cut-in Point, carries on the essence ponder in the strategy, the execution end, in the Product marketing, Crisis PR, social media marketing and other aspects to help enterprises solve problems effectively. The original point of public relations at the same time, Li Tian pointed out that the TCM treatment theory often referred to "hope, smell, ask, cut", PR is also used to solve the "brand, product, marketing" and other aspects of the subject. On this basis, "Hope, smell, ask, cut" is the public relations strategy in the clear background, to find the root of the problem is the necessary means. As a pioneer and practitioner of China's original-point PR, one of the clients of Sen Bo Service said, Sembo has always adhered to the "drive marketing" as the origin, the formulation of public relations strategy, to help enterprises optimize the investment return of the measurement, enhance the corporate brand awareness and gradually convert it to purchase rate, effectively enhance brand awareness, Reputation at the same time, more effective promotion of product sales. In this respect, Li Tian said: "Good PR, should always be closely around the customer's essential needs to unfold." In the public relations content, the target crowd and the public relations means, should return to the marketing essence to ponder. If all day to the customer boast how to help customers spread, but do not understand the customer, the formulation of the public relations strategy is lack of effective support of the enterprise market, it is a cheat, but also the desecration of public relations. ”