SEO: Conversion rate and flow what do you prefer?

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Talking about SEO can not help but say the site's conversion rate and the flow of the site. Talking about the conversion rate of the site and the flow of this issue will cause controversy in the industry. It's like the "Chicken or Egg first" question. However, after the new Year's discussion and dispute, SEO industry has basically reached a consensus: conversion rate and flow as important!

Conversion rate: The ratio of the number of visits to the total number of visits by the user to the corresponding target action. This is a broad explanation, specific to the number of people who enter the site of the site set goals, such as: the purchase of products, registered services, subscribed to the mail, registered members and so on.

Web traffic: Refers to the number of visitors to the site, is used to describe the amount of access to a Web site and the number of Web pages users browse indicators. Some of the specific indicators such as: number of independent visitors, page views, the number of page views per visitor, and so on.

In fact, the purpose of SEO is to optimize the means through the Web site to achieve a way to make the enterprise profitable. But then again, if you want to achieve a good transformation, you have to let the site have a certain visitor, which involves the flow of the site, there is no flow of the site how to talk about transformation? So the traffic here is particularly important. In fact, this is not contradictory, excellent match seo think as long as you do a little 2, you can be very good to let these 2 coexistence, and finally achieve the desired effect:

First: In terms of traffic

To improve traffic through the way of SEO, the primary consideration is the setting of the keyword, which keyword should be considered as a potential user? Specify a keyword list from the user's point of view. In the early stage, to avoid and some competitive companies to compete, early can be dug through in-depth, to find some accurate, high conversion rate of the long tail keyword to do.

If you are a Java training organization, and is just set up, then my advice is: do not first to do Java training this keyword, first of all, focus on the main focus on your area of the two-level keywords, such as: Zhengzhou Java training. Because the broad keyword is the user builds in the interest based on the search, further two keyword user may have certain purchase intention when searching. So just start to avoid its sharpness, slowly beyond!

Second: Conversion rates

Through your set of reasonable keywords, has reached the goal of import traffic, then now you have to do is to make your site and these keywords highly relevant, highly matched. Only do a good job of the relevance of the site in order to improve the user's viscosity, so that search engines also love you.

With the flow, the rest is the quality of your site how. is the layout in line with the user experience? is the section set clear? is the navigation at a glance? is the website loading speed good?

Only you do these, can let those hard-won flow to convert, if you just through means to enhance the site's traffic, and ignore the site's user experience, then believe that your site bounce rate is quite high, how to talk about transformation? Conversely, if you do a good job of the site user experience, but the site has no traffic, . The network age is a: The wine is also afraid of the Deep alley era!

Therefore, only you to the site's traffic and the conversion rate of the site fully combined to truly play the role of SEO!

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