SEO How to analyze rival website

In the analysis of the opponent site, to take the idea of SEO analysis, analysis of it which is better than you do, which is worse than you, http://www.aliyun.com/zixun/aggregation/7217.html "> Details determine success or failure, grasp the details, Careful analysis, long time, experience is coming.

In SEO initial preparation work, it is necessary for the opponent to do some data analysis, statistical analysis and industry analysis and so on.

The correct analysis of competitors, in the whole search engine optimization work, is a more important link, how to find the weak links of competitors, and correct understanding of their strength, for future research and development SEO is crucial.

This analysis can create a more specific goal for SEO, with the goal to implement a strong optimization program.

SEO Competitor analysis can generally be carried out by the following aspects:

1. WHOIS information.

2, PageRank rank and Alexa rank.

3, each search engine included: Included page, page display rate, key words rank, 404 pages.

4, the internal link structure is reasonable, the number and quality of the chain.

5. Originality of website content.

6, the overall structure of the site framework, style sheet, column structure, a variety of JS files.

7, keywords efficiency, such as: keywords distribution, keywords frequency, keywords phrase selection and competition difficulty.

8, the description of title, description descriptive information.

9, the home page and other pages of the contact, the depth of the table of contents, pictures alt, navigation bar effect, column rationality.

10. Area content and user experience.

11, the site root directory robot.txt files.

12, the content of the website text, language effective customer conversion rate.

13. Content relevance and update intensity of each column in the website.

14, and more related to the comparative analysis of the site.

15. Simulate the effect of spider crawling.

16, industry market research and industry internal importance assessment.

SEO site analysis, is the need to adhere to and a long one thing, in the specific SEO site analysis process, to have a good SEO mentality and strategy to guide and carry out the entire analysis process, the need to have indomitable, indomitable progressive mentality. Find the SEO balance point, the more data analysis, the more detailed the information, the more can make a better future of their own web site winning strategy.

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