SEO optimization of the five major misunderstanding how to let you sublimate evade

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First, what is SEO

seo-(search Engine optimization), translated into search engine optimization, early SEO has a period of time popular such a sentence: "Content for the king, the chain for the emperor"

There are pictures

SEO is divided into three stages:

1, content update and the release phase of the chain

This stage is mainly to see who released the chain more, to see who updated the volume and number of articles, basically no technical exchange, no special advantages

2, do SEO is very boring and simple.

This stage is the development stage of SEO, he is not only content updates and outside the chain released, but also need to consider the relevance of this algorithm on the spread of 15% of the site down the right, this is a very serious phenomenon, this period, we study black hat is more serious. Black chain, buy outside chain

3, we are currently the stage of SEO-called the overall SEO, he is not content updates and the release of the chain, not to rely on the outside chain to do. He is a combination of network marketing and user experience mining, the entire user experience process is a comparison, Baidu is a real SEO started, is the 2011 Baidu SEO recognition, in addition to seo1.0 Webmaster Guide assistant, began. We are doing SEO things, the CEO of the heart.

Why say the third stage is a whole SEO, refers to the whole organization, such as: a website construction company, then to do is the entire website construction company, orders, technology, customer service overall SEO. Rather than just a single page SEO optimization.

Google official website Experience official published a such idea; the red part of the text is Google's official proposed a new concept, meaning: Sitting on the job of SEO CEO's Heart

B, why say SEO is a holistic SEO

B1, according to the industry's user habits, to contact the Customer service department to locate our site and locate our site content

b 2, our user needs and how to position it?

Two, SEO should avoid the five major misunderstanding

1, domain name and included

Many people generally believe that the purchase of old domain name than the new domain is easy to include, and the speed of the ranking on the fast, this point of view in the past is right, but now, the purchase of new domain name than the old domain more easily included, and the old domain name may lead to the ranking delay.

A, why that,--we always think that there is a chain of the old domain name is the speed is relatively fast, but from the overall risk, this is not necessarily, because the new domain name is basically a second charge, but the old domain name is risky type. And the speed is fast, even the time is fast,

b, the old domain name risk--he is mainly based on 2 algorithms old domain name collection slow reason, garbage outside the chain and has been triggered by search engines. may be inherited, because he will continue to be affected by the outside of the chain, because in a certain period of time, the junk chain is not recognized as a normal phenomenon, once you do not recognize the weight of the site will fall. In addition, search engine to prevent cheating, so the search engine will delay the chain and have recorded the domain name of the collection and ranking time. Because this is very likely to lead to the full prevalence of garbage, to prevent cheating through the old domain name, and even sometimes the pages are put out, home has not been released because he wants to limit your home in the short term ranking. Even limit your ranking in the normal ranking cycle, because in order to alleviate a certain degree of cheating and the prevalence of cheating practices, it will lead to the search engine equity balance does not tilt.

Right image is an old domain name has not been included:

The right picture is a new station second collection record:

Summary: It is best to use the new domain name, preferably never used, and there is no record, and there is no information.

2. Snapshots and rankings

Most people think that a slow snapshot can lead to bad rankings, or a bad ranking, or even a lot of people think that a snapshot regression leads to a drop in the rankings. That's the wrong idea for many, why do they have snapshots backwards, what are their relationships?

It doesn't matter if the snapshot has anything to do with the rankings, when a site's credit rating in the lowest level of the situation below his ranking snapshot has a direct relationship, the new station even if your site to do a good job ranking, when your home page snapshot was deleted, you have no other ranking snapshot replacement. So, all the snapshots are backwards, and that means that means, K lost the snapshot of the current time, a, Baidu server data loss, Baidu's server to save you a few snapshots (old snapshot) and your credit rating has a relationship, why to save the old data, the weight of the site's old data, And save a couple of snapshots. 1, high credit rating, is likely to be the user's habit level is equal to give us a simple database backup, as long as you have a high database level, he will back up your snapshots of different times, the benefits of search engines, when the data problems, your rankings will not change, and will not affect your site users.

Snapshot slow ranking not necessarily bad OH:

Ranking：

3. Weight and credit rating

Many people think that the weight is not high, trust will not do, the opposite weight of high credit must be high, this is wrong. The weight of high credibility of a certain high is right, and, the weight of low credit is not necessarily low, because the credit is not able to locate the weight of the only conditions.

A site with high credit rating such as: A social perspective of the personnel in an important angle, then he will force himself to do things and consider the angle and action will be compared to follow the promise, then over time his credit rating will be done.

The longer the domain name is collected by Baidu, it is very easy to increase the degree of credit, the site is very stable so that your credit is very good. Users will form a habit, easily do not call change their own site rules

High weight of the flow will be large, the flow of a big credit will certainly do, but the weight of the same can be a large credit

Case: Liaocheng Network company, no one keyword ranking but the daily traffic:

4. Quantity and quality

Refers to the number and quality of the chain, we will be excessive emphasis on quantity, rather than quality, such as included, outside the chain, many people pay attention to quantity without emphasizing quality. In fact, the more the number of keywords ranking is not good in fact, if it is not targeted to select the keyword rankings, this garbage flow is damaged our website, the bad will lead to our entire site down the right, garbage flow will increase the bounce rate, in quantity and quality at the same time, we recommend that you choose to consider quality first.

Too much will increase the bounce rate, quality are carefully selected flow, so that the overall audience for our site is good, but the garbage flow will only increase the site's bounce rate on the site hundred harm without a benefit

In the quality is not the volume of classic Oh, as the picture looks:

Less outside the chain of the site as shown:

5, outside the chain and ranking stability

Many people think that the ranking to stabilize with the outside chain is directly related to, he will think that the increase in quality of the chain can be stable rankings, and even increase the quality of the chain, he also has a prerequisite, when the keyword competitiveness is relatively weak, we are all rely on the chain rankings, special industries are ranked by the outside chain.

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