SEO optimization of the network to promote the essence of the heart inadvertently inserted willow into yin

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To be honest, this headline is getting a little big, what is the essence of SEO optimization? In fact, I do not know, I just will combat the process of some of the experience to write out, and we encourage it! Well, to get to the point, why say SEO optimization is the essence: inadvertently inserted willow into yin? In fact, this is from August I help the company's online shopping platform to do keyword ranking optimization experience said:

Our company's E-commerce platform is specialized in selling all kinds of brand shoes, such as: Li Ning, anta, such as several domestic brands, the end of July just online, so far just about one months. Starting from the company platform, I am responsible for the platform's network promotion and SEO optimization keyword rankings. When it comes to the choice of key words in optimization, everyone knows that the more popular the industry terminology, the more the search volume, such as: Shoes, Anta, Li Ning, etc., but the corresponding competitor many, the more difficult to improve the ranking. Data from the Baidu Index shows that "shoes" average search volume of 1000/day, "Anta" on average 2000/day, "Li Ning" average 6000/day:

As you can see from the chart above, if you choose these several keywords to do rankings, once you do Baidu home page, daily traffic will have nearly 10,000 of the IP, such traffic to a new station, is quite impressive, but as mentioned above, the more search for large, its SEO ranking the more difficult to do, So I never thought of taking these keywords to rank in the first place, also feel that they can not be ranked to do the first few pages, so I chose some relevant keywords to operate, such as: "Sports shoes brand Daquan", "Taobao Li Ning Sneakers" and so on (please note that these are just examples, not my choice of keywords, Please choose according to the selling point of your own platform. Although these keywords on average only 100-350/day of the search volume, but the difficulty of the competition will be much smaller, in fact, to say accurate, but also more accurate some, will search Taobao Li-ning sneakers, are basically targeted customers, and search "shoes", But not necessarily to buy shoes.

After the keyword was selected, I opened an official blog on the platform with Z-blog, is basically the next day to publish an original about shoes, Anta or Li Ning and other content-related articles, the article content appropriately plus a few keyword strokes link, and then the article first time forward to NetEase, Baidu, Sina three official Bo, And at the same time to some weight flow are relatively high footwear forum published, some sites have reproduced my article, so insisted on doing one months, see their chosen keywords ranked from scratch, from the 70th page (Chinaz's ranking query can only find the 80th page), now the first 5-6 pages, not to mention how excited , I was basically the next day to check the ranking, after the query recorded the specific ranking and query date, so as to help the statistics of which rankings rise faster, can analyze the reasons, so as to the top of the keyword to do the key optimization.

My work during this period is the four major points mentioned above: write original article One forward to the three major portal blog one forward to several high weight high traffic forum a query statistics and analysis of the results, in addition to these, I did not do the same, today, Baidu Big Update, in addition to the original selected keyword ranking query results slightly increased outside, I was surprised to find that shoes/Anta/Li Ning and so on several major keyword rankings, unexpectedly than I selected the keyword ranking also rely on more than before, have been ranked in 2-3 pages, really let me overjoyed, which is also visible, do keyword ranking, not to select the Hot keyword, as long as the choice of keyword related phrases can, As soon as you choose the keyword ranking up, Baidu will also give you a surprise, as many people say, not for SEO and SEO, and strive to do the original content, the weight of the natural high, ranking naturally went up, this is also the title of this article mentioned: inadvertently inserted Willow Willow into yin!

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