SEO Skills Analysis of Foreign trade website

In the second half of 2008, as the U.S. subprime mortgage market triggered by the global economic downturn led to a sharp decline in foreign trade orders, export enterprises encountered the biggest winter in history. For foreign trade enterprises How to winter, some people put forward a lot of ideas, such as export, with the help of Alibaba, such as Business-to-business platform, this is really a way out of the road? At present, Alibaba and other sites exist are industrial chain downstream enterprises, and now the Business-to-business site is difficult to bring additional value to the enterprise, The enterprise that survives on this platform can hardly accomplish the so-called conversion from manufacturing to branding. For example, the cost of a golf ball is about 2 yuan, a few years ago, through the traditional channel sales, businesses can seek a higher price, but, since joining the E-commerce platform, because the price is too transparent, and many manufacturers put together bidding, Such enterprises in the negotiations with customers not only have no advantage, but also face a large number of malicious competition.

If you don't earn enough money, how can you complete an industrial upgrade? For foreign trade, if foreign buyers have been able to find bargains online, they will not allow you to do industry upgrades, build brands, but try to keep your prices down. Because the current E-commerce platform is relying on the way to collect money from sellers, and foreign buyers pay very low cost. This leads foreign buyers to put pressure on domestic manufacturers through extremely low transaction costs, which are borne by domestic sellers and the sellers pay for e-commerce platforms. Under the influence of the business-to-business model, the agents ' survival is not good, and the manufacturers are forced to move to the Business-to-business platform to accept low price competition.

Do foreign trade website need to pay attention to the SEO skills as follows:

First, talk about servers and IP: If your customers in the United States or the United Kingdom, then your server is best placed in the United States, and the use of independent IP, English station IP and geographical impact on the ranking is also more important, so the English station server in the United States is more sensible choice, choose a good agent, In fact, the server cost is not much more expensive than the domestic.

Second, understand the user community: Why Google China vigorously advocated localization, but also with the thinking of foreigners come to China will be very much resistance. Of course, as a foreign trade enterprise website, the face of the browsing group is naturally foreign customers, and many foreign trade enterprises in the English web site design in China, not in line with foreign users browsing habits, resulting in difficult to find the foreigner he wants the information and browsing habits feel awkward; it is important to understand the user community

Again put forward the English SEO skills: When referring to do the English station SEO is not all have past research, of course, if you have to do Chinese station experience, I believe that as long as the actual combat your ascension will be very large. If you want your site to get a high ranking in the Google search engine, optimize the page, be sure to pay attention to the following points:

1. Check the wrong page. It is extremely important to monitor the search for Google robot crawling error reports and keep a close eye on the running status of your Web site and Web pages. Monitoring error Reporting can help you determine "when and where", and Google bots or other crawler programs can't index your site's content- This will help you find a way to solve the problem faster.

2. Use Flash animation as little as possible. Just a few years ago, the use of flash spread like wildfire. It looks simple and fast to download, making interactivity and animation on the Internet a new step. But from the point of view of SEO, Flash is blank. Search engines cannot index text or content with flash files, so use flash files sparingly-preferably in irrelevant content-from the point of view of easy landing and search engine optimization.

3. Ensure that each page has a unique <title> and descriptive meta tag. Optimization <title> Labeling is also one of the most important SEO technology points, many network administrators obviously do not understand, they are on many Web pages are using duplicate <title> tags, no use it to increase traffic, lost its value. You can run a search for a competitive keyword in google--click on a few links, and then watch the text appear on the title bar of the window, and you'll find that the text is a keyword, including the target keyword for your page.

4. Timely release of articles containing keywords: every search engine likes to care for the timely updating of the site, you want to ensure that your station constantly updated to create original articles.

From: http://www.28zf.com.cn/pic/TiGongWanMeiShiPinDianZhuangXiuXiaoGuoTu/