SEO Tips Web site optimization How to avoid highly repetitive content

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For repeat content presumably everybody knows, as the name suggests, is the website content repeats, or say is the high repetition, also is called duplicates the webpage namely duplicate content webpage. Because of the Internet environment in China, plagiarism collection is quite popular, especially in recent years after the advent of numerous CMS, more and more webmaster register a domain name, upload a CMS program began to collect construction station. This practice is not desirable, one is to users of a large number of repeated content will be disgusted, search engine is based on the user experience, so said the same will not like.

Some websites because of their own program problems, you can implement the same page using different URLs to access, about this I have in the previous URL standardized articles have mentioned, for the normalization of the URL is very important, here is no longer mention, for the standardization of the URL can be said that all SEO optimization must be done. For search engines He does not like to repeat content, the program will automatically determine the original version of which, and then ignore the other pages. But for search engines, one is to consume broadband resources, and the other is to waste time. And for webmasters, multiple URLs this will not only scatter weight reduction rankings, but also face the danger of being punished by search engines. And you know, after all, spiders are only a program, it singled out as a standardized URL is not necessarily what we want. For the content page to copy the problem of punishment, SEO industry has been a dispute, is the punishment and the problem of impunity. Personally think that will be punished, although Google in Webmaster Official guide has made it clear that repeated content pages will not be punished, but please do not create a large number of duplicate content pages, which is not conducive to site rankings. And Baidu also explicitly put forward: if your Web page most content and online already have content repeat, your site will likely be abandoned by Baidu. And when these duplicate URLs are included, when the search engine returns to the searcher these duplicate content pages will seriously affect the user experience, because the search engine is based on the user experience as the core, it does not want to list the search results are duplicates, he is only willing to list a copy, For other duplicate content pages The search engine will do the right or drop the processing directly in the index.

These days in the "Web site Traffic Big Speed second Edition", found that the duplicate content of the Web page is also a situation is the product of vendors and agents from the manufacturer's website copied from the product information, so for the manufacturer does not have anything, because the manufacturer will generally agree; But this creates the problem that a lot of duplicate content appears on different Web pages, which is just not what the search engine likes. These sites may be able to make their products more familiar to customers, may provide some more suitable for printing version, if not to deal with these URLs, the same will result in copying content pages.

There is a situation in the day before yesterday in an article mentioned Spider traps, is some E-commerce Web site, will be in the form of a session ID to give different users different IDs, this situation every time the spider visit will also create a copy of the content page, specific can look at the spider traps to avoid this article. Search engine in the judgment of copying Web pages, there will be a set of related algorithm mechanism to deal with, this will involve different search engines of different relevant duplicate content detection mechanism algorithm. Because the weight of the site different problems, so the search engine may be the real original source as a copy, and the copy as the original source, this kind of in the Baidu treatment of excessive weight of the site in particular, like me this article even if I published by Baidu included, but if Sina reproduced, Or may be Baidu judged for me is reproduced.

Duplicate content page In addition to the content of the page, there are duplicate title, structure repetition, template repetition, etc. now do SEO children's shoes are aware that the title of the page is quite important, so when you name a page for a title when you try to go to Baidu and Google search under, Whether there is already a title of this or similar, try not to repeat the title. On the structure of duplication, common for example, some CMS system and site procedures and forum procedures, and so on, these programs because of the widespread use, often its URL structure also exists a large area of duplication, this we can study, as far as possible URL structure unique. So what is template duplication? Now the threshold is getting lower, many people upload a program, applied a default template after no matter, although said content for the king is the most important, but the default template is recommended to modify the good, the default template generally used very wide, Its layout structure and templates in the HTML code or CSS code will often cause duplication, although the search engine to determine the page is all the HTML code removed, but for our SEO enthusiasts or say SEO practitioners, in order to better improve SEO performance, or recommend modified.

There is a mirror-type web site, this blog has mentioned that you can search for a look, here will no longer tell. The reproduction of the article and plagiarism caused by the duplication of content page problem, also no longer described. And one thing to avoid is that site content is too little, for example, some sites content page is too small, plus each page will inevitably have a common part, such as navigation bar, the bottom of the page, etc., if the actual content of the number of less than this content, it may be the search engine to judge the content of the duplicate page. There is also a detail, some sites for negligence or other reasons caused by blank pages, if there are a large number of blank pages will be mistaken for content duplication.

There is also a service or product Type Web site, in the regional division of Operations, some products or service type range is small, or the same, this page is only the region and other parameter information modified, but most other content is the same. There are also common news sites, using RSS feeds to generate Web content, and these content is also more easily flooded. Some web site before the revision to generate real static files, after the revision did not delete these real HTML pages, if the site structure changes but the content has not changed, when not to delete these real directory of HTML files, the same will cause the content of the Web page highly redundant. Similarly, the summary settings may also cause duplicate content pages, in order to enhance the user experience, now more and more web sites, especially news sites to open the article summary function, these abstracts in the user to bring convenient browsing may be mistaken for duplicate content, There is also an uncommon situation, such as HTTP and HTTPS, and so on, for Web site optimization in the details of the effort is essential, and the site will be repeated content to some extent affect the ranking of the site. This article source: Shenzhen SEO Source http://www.zhsem.com/Reproduced Please specify, thank you!