SEO website title How to write

The following way to organize the title of the site is that I do SEO more than a year since the summary, I hope to help you, of course, I hope that we share their experience.

What to do before you tidy up your title:

The first step, positioning, sorting out what the title, if the column, the site, you have to determine the column name, site name.

The second step, according to the selection of keywords, competitive index analysis, target conversion rate analysis, search volume analysis options.

Sorting keywords, is the premise of the combination of headings, because there is no keyword does not matter the title. But in the title of the collation may deny the third step you choose the keyword, and then select the more appropriate words. You have to do the first three steps is to have a certain understanding of such words, in order to organize a better title, because to organize a good title, only to do a simple combination is not, many times a good title is the keyword in the continuous choice and combination of the coming out.

Keyword selection is appropriate or not directly affect the title of the final effect, next we learn how to choose the right keywords:

First, the keyword is the target word, firstly, the word meaning analysis, followed by the existing data for its actual analysis.

Second, search volume analysis; we want to make sure that the word has no one to search for and has not reached our preset target traffic.

Third, the analysis of the competition index; we take this word to do the website homepage keyword, can row to where, probably can get how much flow, uses the column to do and does not do.

Four, when the home page multiple pay rankings, the natural ranking is not worth doing; When the user base is limited, such as the maximum number of bid promotion can occupy the top 10 Baidu, when the word has a 60 index, but there are several bid promotion in front of the ranking, at this time, even if we do the natural ranking first, but only to two or three IP per day, These IP target conversion rate, then we are not worth to do this word.

Five, divided by the above data analysis, we also need to refer to our existing internal data to analyze the actual flow of these words, and even its conversion rate, and then make a final choice.

This is the word selection work, generally the choice of some words to make a decision when we will do the fifth step of the screening.

Key points in the process of organizing headings:

1, the length of the title, the best length and maximum length, the length of the title, column title, article page title.

Home and column title of the best length: is in the search results can be displayed in the maximum number of words, but the best length only as a reference in the title finishing process.

Home and column title maximum length: After multiple Web site testing, we are currently using the maximum length to organize the title, the maximum length of the title is 117 bytes.

Article title length: Because the article page to obtain a relatively low weight, so the title should not be too long, in the best length of Baidu can be.

2, in the collation of the title, as far as possible into more long tail words, collation of user habits, such as: online, online, network, etc. in familiar with the business situation to organize the conversion rate of common words, such as: account, registration, trading, trading, etc.;

3, put our good key words according to the primary and secondary columns, key keywords appear in the title of the leftmost;

4, the key words need to match exactly to the left of the title, the benefits of a perfect match: to facilitate ranking;

5, sorted out the title requirements as far as possible fluent, coordination;

6, the title of common format: usually underlined "_" and the vertical line "|".

7, the site name in order to build the brand, usually we will put the site name on the left of the title.

8, the title of the keyword requirements of high relevance.

Note: Title matching categories See document 1, Long tail ci for the expansion of the visible document 2, long tail keyword Some of the theory of the Tail keyword folder.

Description of the title:

A good title, to play it the best effect, need to describe the fit. So we're asking for the exact matching of key keywords to appear in the description, especially for some in the title does not exactly match the keyword, it is best to describe the exact match once, the key words appear in front of the description, some of the key words on the back of the description, other requirements: the sentence fluent, have a good guide effect.

The best description of the length is Baidu can display the maximum number of words, but we have to arrange the description is usually a little longer than the best length, the second key words appear in the back of their ranking is also some benefits.

The title of the collation of the theory probably, but to learn and can organize a good title still need a lot of practical work.

Column Title finishing:

The whole site planning, keyword layout is a pyramid, from a certain point of view is the home page is the most core keywords, channel pages than the first keyword slightly longer tail, and the Sub-column page keyword than the channel page keyword long tail, the topic page keyword than the child column page longer tail, the last is the article title is the longest tail.

If the station is built with Dede, the column title is required. This time requires you to first determine what the site you want to put the content of the information, and then classify the name of the column, this column name is best also our column can do the keyword. After confirming the column name, collects the key words for this column. Dede column name can be four to eight words, but it is better not too long. The best of course is the column name is also we can do the keyword, but many times the column name as the keyword competition will be larger, so in the title as far as possible into the long tail Word, column name can not so long tail, because not very beautiful, but the title of the keyword must be long enough.

Choose a good word after how to organize into a good title: (article, soft text title)

1, the title of all pages can not be repeated or similar. (1, increase own competition; 2, the same word, the user base must be.) ）

2, the title of the main key words, in the collation of the combination of title as far as possible to add more auxiliary words, so that search engine automatically split more long tail words, so that our page has more opportunities to show to the user to see.

such as: soft keyword choice: Fried Spot gold Tips

Title: Online scrambled Spot gold tips online how to fry Spot gold _ Fried Spot gold How to open an account

A title can be combined with a number of long tail words, long tail words the biggest feature is the competition is small.

3, the title of the full occurrence of the choice of keywords, for the key to do the keyword in the title of the leftmost, as the example above.

4, the title as fluent as possible.

5, in order to achieve better optimization and click Effect, the title is best and described in conjunction with the key keywords in the description of the complete occurrence of more than one.

Keywords need long-term in-depth research

1, the development of key words, in-depth knowledge of the business, mining more keywords, forming a powerful keyword library.

2, keyword Competition index analysis, keyword target conversion rate and keyword flow assessment. Which words are suitable for what level of site (top, first class, series station, keyword website, blog, Station Group), which words suitable for use home page, column pages, topic pages, Articles page to do, which words can be used for questions and answers, which words can do soft wen, which words have news source. How much money and time will be spent in doing these words in our way to achieve the desired results.

3, all levels of the home page keyword selection, title collation, column keyword selection title collation, site keyword layout planning. The title of each article, the title of soft text, question and answer collation of the master.