SEOmoz: An SEO checklist for social media marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As the boundaries of SEO and social media become blurred, making a Web page in search engines to get a good ranking needs to combine both is becoming clearer. So what do social media marketers need to know about SEO to help raise the ranking of search results for social marketing campaigns? This article will provide a checklist of people who are more concerned about social media marketing less about SEO to optimize your promotional content on social networks. Generally in the field of SEO, links like money, link level the higher the bill will be larger. Even for a long time, most SEO ignores links from social media sites like Twitter or Facebook because they have no direct SEO value, because these links are almost always nofollowed. Now that we know that Google and Bing have used Twitter and Facebook to join the search results, it's time for social media marketers to start thinking like an seo.

It's obvious that every organization is different, but many times the person who runs Twitter and Facebook accounts is more like a salesman than a SEO person. This checklist will guide social media marketers to remember some SEO tips and best practices to practice in your next social media marketing campaign.

Keyword Research

Any SEO will tell you that keyword research is the first step in optimizing your site. Of course, in social media marketing, too. Because your social media marketing campaign will affect your search results, it's important to do keyword research before you go into the social media marketing world.

The best place to start is Google keyword tools, and you can enter words that you think people will search for. The tool will then show the approximate amount of searches for these keywords each month.

Now you're going to work with your SEO to do some research on your hands, and determine which keywords are most meaningful to use. All you have to remember is that you don't have to look for the biggest flow of keywords to find keywords that are based on how difficult your site is to get rankings.

When you start crafting your microblog and Facebook status and when you see the title and description, the keywords you choose will start to work (which we'll discuss later).

Establishing social media subdivision tracking

Before you start a social media marketing campaign, get your tracking code ready. You may already have some special way to track URLs (more like this), and it's best to create an easy way to view your social media traffic at once.

We can see the new team page in the diagram above, comparing the social network traffic and all the other traffic. It would be interesting to see social media campaigns and other ways to get traffic spikes consistent.

Remember short URLs

When you decide which short URL tool to use, remember to choose a short URL service that will 301 jump to your page. That way you can keep the link 2.4bn that flows to your site. And make sure you use one that can give you some click analysis, like bit.ly

We use a personalized seomz.me through the Bitly.pro service, which is essentially shortened with bit.ly, but uses our own domain name. That's great. We can get a specific URL click on how many times, click From where, what time of day click. This doesn't make up for your regular tracking, but this is an extra way to view the campaign.

Make sure content is easily linked

If you want to share your content better in a social network, have you ever thought about creating a direct share link in content? Some of the content is well shared, such as looking at the OkCupid on the site's blog. When you get to the bottom of the page, not only do you share the content, but you also make it easy to copy sticky URLs.

Normalized pages

SEO may think of a search engine that sees only one URL on a particular page. In the social Media marketing Campaign The series also considers creating some tracking code for social media sharing. Whether you use GA tracking or output tweets from an RSS feed, you will append some trace parameters to the URL.

Like what:

I plan to do a Twitter campaign series around 2010 industry surveys on Twitter, and direct links would be like this.

Http://www.seomoz.org/seo-industry-survey

But I want everyone to use the URL that is better tracked in GA:

http://www.seomoz.org/seo-industry-survey?utm_source=social&utm_medium=twitter&utm_campaign= Industry-survey

Search engines are also better at explaining these, and you have to make sure that they can tell if the page is real or a normalized URL. There are several ways to do this:

Rel=canonical Tag

Redirect

Many SEO people will claim that this is the "appropriate" way to do this, unfortunately it is not always the easiest to implement, especially when you are in charge of social media marketing, there is no quick access to the development team.

Check page load time

Can your site withstand the viral spread of marketing campaigns? Obviously you want to make sure your server doesn't hang up on your amazing social network traffic pressure or slow down the site. Last year, Google announced that it was a factor (albeit a small factor) in its ranking. Anytime you launch a social networking campaign with your development team to check the loading speed of your Web site.

Title Tags use these keywords

Remember the keyword research you've done earlier to see if that keyword is more advantageous to use? It's time to get it over with! The following points to remember:

The title tag is considered to be the biggest factor in the rank of the site, so it is best to appear at the beginning of title.

If your social media campaigns can help you get a good page rank at Google, the title tag will also appear in search results.

Meta Description

This meta description tag no longer helps you get the page rank but in the social marketing website These descriptive texts are automatically loaded into the social web site. The best example is Facebook. When you add a link to your Facebook wall, he will automatically crawl your title tag and description tag as well as let you select the page. Consider the meta description tag, which is usually the one that attracts people to click on Facebook, whether it's Google or your share.

Measures and improvement

This is the best practice step. Learn how your tweets behave and then improve them. We've been talking about increasing the hits in search results. What about boosting tweets? I strongly recommend that you read Rand's article HTTP://WWW.SEOMOZ.ORG/BLOG/CALCU ... er-clickthroughrate to get some idea of how to improve.

Wow, there's too much to think about. Some of you may already be doing it, and if you don't, I suggest you try it. See if you can improve your social networking share and search engine rankings!

English original address: Http://www.seomoz.org/blog/the-s ... eters-seo-checklist