Several key points to be concerned in analyzing competitor websites

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As we all know, in the process of website optimization, we should not only make a detailed analysis of the optimization strategy of the website and the coordination of the related staff, sometimes we need to understand the competitor's operation tactics and strategy analysis, because we can infer the resources and optimization strategy of the other's website by studying the optimization condition of the other side. Can for us in the process of optimization to provide a good guide role, today I and you learn to analyze the competitor's website to pay attention to a few points.

First, the competitor site's domain name age and ranking situation. Optimization of friends are very clear, the longer the age domain name the higher the weight, if this site is also located in the main keyword Baidu home page, can be in a short period of time beyond our hearts will be roughly a judge, for the domain name weight I suggest first analysis of its registration time, General domain name in more than 10 years of search engine will be very high domain name weight, we can use the hands of the old domain name and its competition, and secondly, whether the domain name covers the site's main keywords, such as domain names contain keywords pinyin or regional code, etc. are we have to consider factors, We should pay attention to these details as much as possible in the domain registration. Site rankings, although not the weight of all the embodiment of the site but to a certain extent reflects its performance in the search engine. Analysis of the time in the analysis of the main keyword performance at the same time, its auxiliary keywords and long tail Word ranking statistics and analysis, because the more weight of the site is not only reflected in the main keyword rankings, its long tail and auxiliary keywords are often the important source of its traffic, Analysis of each phase of its ranking changes and basic key words change can be very good for our site on the early days of the layout of the keywords to play a good guide.

Second, the content of the competitor website and the analysis of the inclusion. Site content is a site of blood is also the soul of the site, is the user and search engine site, the basis for the analysis of the content, we first observe the quality of its content, through the observation of the article can be roughly judged by the quality of its content is shoddy or for the original auxiliary or real intentions to create things, and secondly, The update of the website, we can read this month's article update, to see whether it is every day to adhere to update or update frequency is not too fixed. The main thing to study the content factor is to make the strategy when we update the article. Absorbing the strengths of the opponent, the intention of the continuation of their intentions, check their own in the article when the omission of the strategy, to check the leak fill, make up for their own web site deficiencies, spend more investment and energy to do better. Finally, the site as a whole is included in the analysis. Site is the amount of the site is the weight of the embodiment of one of the ways to include more, to prove the quality of its article, the statistics include the approximate date we can analyze the specific number and frequency of the opponent's daily updates, these are for the back of how much energy we need to put? How long does it take to catch up with or even surpass the opponent to play a good foreshadowing role.

Third, the competitor's external analysis and PR analysis. Many friends think that the PR is more and more by the search engine dilution, the author agrees with the above view, but the author believes that in the process of the analysis of the adversary PR is also very valuable, because Google General update site PR less than one or two months more than half a year, the higher the opponent PR can indirectly indicate that its site in the search engine of the existence of the longer time, Because the new station in a short time is very difficult to obtain high PR value. For external analysis, first, the total number of external connections is examined. Can be found through the relevant web analytics tools, the total number of external links the more its Web site competitive stronger. Secondly, the total number of domain names is analyzed. Through the reverse query tool can see the distribution of the external connection we can indirectly analyze the release of the platform, to observe the forum is the main signature? or to A5 soft wen mainly, or blog outside, question and answer platform and so on. We can do our best to complement each other. Finally, the analysis of the external form, mainly includes the observation of the key words are mainly anchored text, or just simple URLs, keywords or keywords anchor text have those statistics, analysis of its long tail word is also doing outside the company to improve the performance of long tail words. Each of these basic external analysis is a basic work, we want to refine it, observe the different competitors in the strategy and tactics of the different, analysis of what is common to each other, those are missing aspects of both sides, for detailed consideration, and finally all embodied in our website optimization strategy.

Four, enduring patience and meticulous observation. Analysis of competitors we need both horizontal and vertical reference, analysis than we do good opponents can optimize our work to set long-term operational objectives, analysis and our close opponents can quickly verify our operating methods and strategies, because the site rankings and opponents of the change is always in a relatively stable dynamic change process, We have to continue to study the strengths of others, find their own shortcomings in order to make our site more healthy development.

To sum up, the author will be their own analysis of the shallow experience of competitors and we elaborated on a bit, the best we should understand that the analysis of opponents is to learn from each other's experience and strengths, let us do better, the site can better development, in the process of analysis do not blindly imitate copy, Because there is something deeper that we may not soon observe, at the same time to learn the other party must develop a website operation optimization strategy and schedule, so that will not fall into other people's routines, the real core of things must own to sum up and think, today and everyone to share to this side, SEO more strategy Welcome to join the SEO actual Combat Professional Group: 197813189 for discussion, this article by the Confidential inspection tool http://www.bmrz.org original starting ADMIN5 welcome everyone to reprint, please keep the site source, thank you for your cooperation.