Share some of the experiences of low cost promotion in the Business-to-consumer Mall

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With the success of a series of web sites, a growing number of corporate teams have joined the ranks of the Business-to-consumer Web site. But in many of the industry's competitors want to stand out, in addition to the advantages of products and operations team, the high cost of advertising investment also let some small and medium-sized business Web site forget to stay on the sidelines. This article through the author's previous experience to share a few ways to promote the low cost of the business website, apply to the vast majority of Web sites, brand marketing of the company, please skip.

I. Mass mailing

1, the target group: the use of QQ mail address collection, can be based on sex, age, region to search, I believe that can meet the majority of the site's target group. can use a software to export and warehousing, the software name does not say, to avoid advertising suspicion;

2, Theme activities: With the target mailing address, need to plan a good activity planning, so that sent to the message generated click Behavior, if very straightforward to put the site introduction and URL put in, 99.9% of the message will be deleted. For example, register to send Iphone4, 5000 yuan cash prizes, and then made into exquisite EDM feature page, although the same is the advertising behavior, customer clicks or good, about the probability of winning, you know.

3, the station experience: in the member registration, the order, the delivery, the refund, sends the mail reminder, if necessary, especially in the order, the delivery, gives a mobile phone short message reminder function.

Second, coupon promotion

1, the establishment of coupons: the site to develop a variety of coupons, such as: 20 Yuan unlimited coupons, 30 yuan full 50 yuan, 50 yuan full 80 yuan and so on; now the mainstream of the web system (Shopex\ecshop\hishop) support the background to generate coupons.

2, the target site cooperation: the production of good website coupons need to cooperate with other sites to publish, such as group buy nets, coupons nets, rebate nets. Users can receive coupons through a variety of channels, it is best to publish different kinds of coupons for different websites, of course, through QQ Group, micro-blog and other publications. The members of these coupons will pay attention to our website and the shopping intention is obvious.

Third, the forum to share the sun

1, drying list: The use of vests in the major Consumer forum, rebate forum, and top stickers, but it is necessary to note that the best information of the sun, the most complete, such as the order screenshot, product physical map, product trial, try to wear map. Bask in the forum to send a paste on it, every day in the peak of the Internet with the vest number to the top stickers, let it not sink. The content of the print must be "purchaser" of the soft text to write, prohibit directly on the Web site, otherwise it will be deleted.

2, sharing: In the rebate forum in the Water People know, rebate forum (51 rebate, E to buy nets, than buy ...) And so on) have good things to share the zone, is one of the largest flow of the forum. Members in the forum to issue special offers and some online shopping loopholes, plainly is some cheap of the network to buy groups, is also registered vest number, the release of the site's preferential information, if the writing ability, from the above flow is still considerable oh.

Iv. Weibo Promotion

The role of micro Bo do not have to say, is undoubtedly the most popular channel of promotion, is also the big miscellaneous ads flying, but the real use of good, really few (rely on micro-bo fortune)! Here the promotion, is a kind of brand communication power. Suggest that we build two numbers, one is the official microblog, the application through the enterprise certification, improve the user trust, and in the consumer website has a clear logo, for the issuance of official announcements, new product information, micro-activities, etc. another is the vest number, brush fans, brush ads, brush comments, brush letters ..., buy a microblogging marketing tool (very hot, A large pile of them, and use it to send.

V. Website optimization

Website optimization is also the promotion of the Web site can not be ignored, no one does not like the search engine traffic, but do not recommend the early investment too much energy to do, because it requires a lot of time to invest, the results are relatively slow. The order conversion rate of the Web site, from the long tail keyword to more, suggest a good job in the station optimization, apply a listen to tired words: persistence is victory.

Increase the site traffic is important, but we should think about is the flow of traffic, how can we grasp it? This article by Euche Basha (www.chicbaza.com) in the A5 Webmaster network starting, reproduced please keep the link.