Shop Collective Enable independent CN domain Name

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More than 15 million-this is the fourth session of the Network business conference in recent times the number of Chinese network business groups, compared with the more than 4 million in 2004 to achieve a burst of growth. For many personal network operators, how to stand out from the many shops, in the market to score more cakes, it becomes imperative. It is understood that in the past six months, thousands of online stores farewell to the past long, difficult to remember the shop address, began to use the CN domain name as an online brand logo, for the shop "brand management" found an effective way.

"Shop name" has learned too long to remember

It is understood that online stores commonly used Word-of-mouth marketing, by the effect of word of mouth to increase customer. At the same time, access to trading sites of hot recommendations, participation in the promotional activities of the site and other ways, but also to make their own shop "face" one way.

"In fact, to promote through the recommendation of the website, pay the price will not be small", a long time engaged in online transactions, Mr. Chen said that the promotion of personal shops at present mainly rely on customers to actively click and Word-of-mouth legend. However, the problem with word of mouth is that the Web site is generally more lengthy and not easy to remember.

As a result, some online shop owners, in order to let customers remember themselves, took a variety of measures. Some people are happy to post in various forums, some people use instant Messaging tools, group of friends to help recommend. Others are more labor-saving, they register a brief CN domain name for their store, and get a good result.

As early as the year before the first registered me-echo.cn used for its online foreign trade shop owner Huang Yongda said that in the past, E-commerce site registered merchants, faced with the instability of customers, moving away from the problem. Previously online foreign trade store URL address is: http://photo.***.com/photos/echowdyst/#p1, when the buyer first purchase goods, the lengthy web site has become a hindrance to the buyer the second door of the important reason. Use a short CN domain name to do "shop name", not only let the buyer quickly remember their own location, increase the opportunity to repeat the purchase, and even if the move, directly to the existing domain name to the new home address, will not affect the store business, for the network shopkeepers really build their own network brand.

Brand demand low cost high efficiency is the key

The role of the brand in marketing is reflected in the reality, and in the online world as well. The traditional Consumer-to-consumer stores, like the big market stalls, no signs, no brands, only amortization, but to facilitate the guests to remember and visit, to recruit repeat customers, but also need to launch brand marketing.

"The shopkeeper took some thought, so that you could meet again soon," Ms. Zhang, who is accustomed to online shopping, says she often visits the "beautiful wardrobe" shop, as the shopkeeper registers the mmyichu.cn, keeping a lot of repeat customers in mind. It is understood that such as "beautiful wardrobe" to use the CN domain name as a brand of the shop is not a small number of online, like "I love mobile phone", ya ya fashion, air-conditioning stores and other applications everywhere.

Marketing experts believe that the rapid growth of e-commerce, so that individual stores to seek personalized, branded marketing needs greatly increased, while they are extremely sensitive to cost, like traditional enterprises that extravagantly is obviously unrealistic, low cost is the first factor they consider marketing methods, 1 Yuan of the CN domain name for these personal owners can imagine the attraction.

Introduction, in Germany, there are a lot of flower owners will register the domain name point to the online store, and some also use the domain name open e-mail. E-commerce experts predict that online stores after years of accumulation, has entered the era of brand management. In China hundreds of millions of of online transactions in front of the scale, laughing at the end of those who find low-cost, efficient marketing tools of insight.