Simple steps to create an effective social media strategy

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Why is social media so important? More and more people use social media through cell phones, computers, tablets, emails than talking, calling and texting. You think that's weird? I know I don't. Some companies already allow 30 minutes a day to use social media for their employees.

There are a lot of social media marketing than creating a few profiles and publishing a few links. If you do not use the measurement method, you will not be able to do the most things is a very powerful and influential strategy. There are thousands of other companies vying for the attention of social media users, so laying the right foundation is crucial.

Creating a policy can keep

In order to be more efficient, your social media marketing efforts must be sustained. There is no finish line. When you reach your goal, you need to create a new one. Otherwise, you are sure to regress. By understanding the importance of having an ongoing social media strategy, you will be walking in front of the game from the beginning. Look at the chart below to illustrate the key stage setting goals

Assessment of the situation

You need to know that you are trying to get what you want. In view of this, you should make the following assessment:

What is your primary goal with social media?

Stay focused. What do you want your strategy to achieve? There are 3 main options: raising awareness, increasing loyalty and increasing sales. Select one and focus on it.

Listen-Listen to what people say about your business.

Tip: Use Twitter, Facebook, and LinkedIn search capabilities to search for your brand or product/service. It will populate list messages, other people have published articles, and so on. Set up a Google Alert monitoring business mentioned in the network.

Communication-This is your message to your target audience. This may be your current advertising effort and enhance social interaction.

Make it viral/word-of-mouth--with the key impact in your industry/customer, let them put the word. That。 forwarding, sharing, for example, Google + 1 and so on.

Customer service-social media is rapidly becoming a future customer service. You can help your customers provide a support query and other customers can help each other.

For example: How I am on Twitter I am not frustrated to be able to get HP drivers for my printer, although I have repeatedly contacted them via phone and email. Within hours, HP contacted me via a Twitter rep to solve my problem.

Understand customer needs, get customer feedback, understand potential customer's needs through customer feedback form, complaint form or survey.

Identify your target audience

Who's your audience?

Social media is to connect with others. First consider your target audience and research/study them.

It is important to understand how they contribute to social media through network media. Social media users are generally divided into the following categories:

Creator: These users are responsible for publishing content such as blogs, websites, videos, music, etc.

Talkative: Update their social networking sites by updating their status and posting tweets

Critic: Users actively review and evaluate products. Let blogs comment and contribute content and online forums.

Collector: User Polling site to add tags to photos. &

Carpentry: These users create social media files on social media sites such as Facebook, Twitter, LinkedIn, and Google Plus

Audience: They search the web to read blogs, watch videos on YouTube, read forum posts and tweets.

Inactives: Do not do any of the above.

Learn as much as possible about your target customers ' challenges, needs and hopes through surveys and other data. Use online survey tools such as investigating monkeys or user reports and reading this article to learn more about creating an effective online survey. By understanding how your audience falls into the spectrum, you will have an easy time creating an effective social media strategy.

How to proceed?

In the definite action, write it down. Make sure your entire team is on the same page.

At the same time, make sure your goals are specific, measurable, achievable, realistic and timely.

Put your plan into action

With the completion of the planning and evaluation phase, you should be ready to implement your social media strategy. The key to doing this effectively is to use a content calendar. It is vital to keep your focus and your efforts on the right track. The task of assigning responsibility is to be held accountable. I find this detailed content calendar (free download) populated with numbers. This calendar will specify the content of the topic that you will use in your activities, when and where it is shared, who created it and the way of delivery.

To improve your social media strategy, you should plan to use a variety of different tools. Use HootSuite to manage your social media. Social media icons and plug-ins should be added to your site, ecommerce sites and content pages. Make it as easy as possible for someone to share something like yours. Promote your social media network company mail, letterhead, invoices, business cards and other places. Use promotions and contests/giveaways to attract and engage your target audience. Keep proving what you can offer.

Use paid ads, such as stumpleupon paid exploration or Facebook ads to promote your business beyond reach.

Tip: Make sure your social buttons are visible on your site. Tools such as sharethis or top placement "Add this blog is a simple plugin that can add buttons to your site's society."

Evaluate your Success

You should give your social media strategy a little time to get motivated; After about two or three months, you should make an in-depth assessment to determine whether your strategy is production results or not. Specific indicators such as stocks, like, Subscribers, CTR, sales, originating in social media channels and conversion rates should be carefully analyzed.

Monitor your social media through online monitoring tools such as Klout or dominance levels

Tip: A free tool Google Alert can help you control your brand keywords and listen to what people say about you.

If your efforts seem to produce results, run it. Don't just stay in your honor. A little something different mixed together. It is time to launch Facebook ads, on-site quizzes, Google videos and other online seminars, contests, across multiple social media and more.

Wash, rinse, repeat

Make sure that your social media strategy is working, go back to the beginning and start again. Develop a new plan with new goals based on new assessments. Implement a revised plan and update objectives. Evaluate its success by analyzing specific indicators. By constantly experiencing this cycle and building on your learning, you will be able to reach incredible results through your social media marketing efforts. This content is transferred from: http://www.searchenginejournal.com translation