Six tips to help you optimize long tail keywords

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Long tail keyword production and optimization, is each stationmaster headache, head big to explode work. I had to do my own headache for everyone to give the best to talk about their own views. Site locks provide the main service or the main commodity name is the main keyword, then, in addition to the main key words of the various related elements of the combination of key words, is the long tail keyword.

For example: http://www.***.com/?product-5.html

Title: Swarovski, Fluffy powder, 50ml, German imports

The title of the fluffy powder is the main keyword, Schwarkong, fluffy powder, 50ml, German imports are supporting keywords. The so-called long tail keyword. Light talk case is a superficial view rather than deep observation, not conducive to vitalize, not conducive to the broad and the ground to find the Basic Law to the general public, I decided to the multi-layer wrapped onion peel to a layer of peel, bare his essence. First to give you a long tail keyword formula and long tail keyword business element application template.

In general, the long Tail keyword title formula is as follows:

Sales area + User Group + product quality grade + product material + Product Brand + Product use + Product name (import) (hairdressing) (luxury) (shampoo) (Card poetry) (for Vulnerable hair) (dual-enhanced shampoo) + Sellers + Sales method + Price Declaration + Service Announcement (manufacturers, agent) (direct) (ex-factory prices, Price, wholesale price) (package installation, durability three years, etc.) above commercial elements can be intended to adapt to different Web sites, the above list has explained the formula of Long tail keyword, the following is a personal opinion of the essence of this long tail keyword. The following elements are good long tail keyword or marketing key

One: Product elements

Product name, performance, use, quality, use method, transportation form, safety, environmental protection, shape, stability, technology advanced, material, adaptability, packing form, etc. Each element corresponds to your industry or product corresponding to the definition of the word, or scientific name, or commonly known, or colloquial, or dialect. Such as: shampoo, Hair conditioner, Wash shampoo, essence, essence liquid, hair film, hair care film and so on.

Two: Price elements

100 yuan per bottle, 500 yuan per bottle, price, low price, preferential price, factory price, ex-factory prices, discounts, discounts, channels, retail prices, wholesale prices, licensed prices, parallel imports, price, VIP price, member price, cost price, loss price, sale price, bleeding price, bleeding, jump price, broken code price, tail price, confiscated prices, tender price, Activity price, sky-high price, floor value, etc.

Three: Channel elements

Then sales channels generally have the following keywords: manufacturers, suppliers, companies, trade markets, agents, total agents, distributors, total dealers, shop, mall, online mall, direct sales, delivery, stores, department stores market (etc.).

Iv. promotional Elements

Promotions have a lot of measures, advertising, activities, Word-of-mouth, discounts, bundles, gifts, lottery, experience, trial, the most powerful of course is word-of-mouth.

For example, Apple's ipad before coming out, has been in the overwhelming advance to do publicity and create personalized cool experience Chao product concept, through the people's word-of-mouth spread, not to mention household names, but also people know Ah, who do not buy as if the laggards.

There is also a very strong is to reduce the cost of purchase, improve the value of the transfer, of course, discount promotions and gifts, buy one to send a and so is a magic weapon since ancient times. Therefore, on the promotion of some key words are long tail keyword information important content.

Five, customer elements

such as the luxury mentioned in the case, import, is one of the key elements of customer.

The so-called customer elements, can also be called the market, more rigorous, the target market, called market segments, precision markets, target markets or the potential market, each is a very worthy of in-depth study of the business object. Therefore, in the design of keywords, we must first do a good job of their own market positioning, to find their main customer base, secondary customer base, the main customer areas, secondary customer areas to treat differently.

For example, Guangzhou to Beijing Shop Mail Express logistics company, Beijing to Guangzhou one day Direct Pig Express logistics company. Among them, Beijing, shop, are customer base and customer area, live pigs are farms and animal husbandry trading company synonymous.

Vi. cost elements (purchase cost)

The purchase cost is the customer obtains the goods or the service consumes the purchase price + buys consumes the time + the purchase decision Spirit Consumption + arrives waits for the time or the spirit consumes the value to accumulate, so, to make the customer feel good value for money, you have to price, convenient shopping environment and process, the purchase channel to reach the customer location as far as possible, such as fast door-to-door, quick installation, free installation, etc.

The key words of this kind of element are different professions have different nouns,

Such as: Imports of hair products nationwide EMS two days door-to-door spring 80 percent direct sales price. Direct selling price, the national delivery, 80 percent, two days to the door, are with the cost of the purchase of light keywords.

Of course, there are some other elements that I have not yet discovered, but to grasp the above principles, coupled with their unremitting efforts and time, to the long tail keyword well is no problem. If you are doing a long tail is more popular, then you should choose to use the homepage and column page to do, because the home page and column pages can get more connections including the chain and outside the chain to tell the search engine: This page is very important.

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