Small businesses think LinkedIn marketing is better than Twitter

According to foreign media reports, 60% of small business owners said they think social media tools for the company's growth is very important, but most of the Twitter did not leave any impression.

Only 3% of the 835 business owners surveyed earlier this month said Twitter helped the company most.

41% per cent said that LinkedIn, a professional social network, helped the company grow, saying that YouTube and Facebook were 16% and 14% of the respondents who helped the company.

The findings suggest that Twitter faces challenges in persuading small business owners that it will help the company grow. Twitter says the company is only just beginning to lobby for small businesses. Small businesses account for the bulk of American businesses and are an important source of revenue for many technology giants, including Google.

Twitter has yet to win the support of Freshology founder Tode Derman (Todd DeMann), the food start-up company. 3 years ago, Biederman started using Facebook and Twitter marketing products, and in 2011 he assigned an employee to work 20 hours a week on social media.

In 2012, Biederman said, Facebook was the sixth-largest engine of the company's Web site traffic, with the Pinterest and Twitter columns 59th and 117, "We haven't been able to attract enough users on Twitter."

Facebook said the findings were consistent with other recent surveys of small businesses that Facebook is the most widely used and effective social media channel.

Small businesses have limited resources and time to explore the most effective ways to use social media. The survey found that only 40% of small business owners said they had full-time staff to take care of social media activities, nearly half of the time spent on social media for 1-5 hours per week, and One-third did not use social media at all.

Many small business owners believe that the value of social media comes mainly from measurable metrics, such as page views, point-and-click rates, and direct sales.

"We publish more than 10 Twitter messages a day, and the time spent on LinkedIn is roughly the same, but the harvest is very different," said Ken Lopez, A2L's boss, Ken Lopez. ”

For the past 2 years, Lopez has spent 2 days a week leveraging LinkedIn, YouTube, Facebook and Twitter to drive the company's Web site traffic. Lopez's efforts have paid off. He said the number of active subscribers to the A2L website grew from 800 in 2011 to the current 12,000, with revenue from the site growing 5 times times.

Compared with other social media, A2L's traffic from Twitter can be almost negligible. "LinkedIn is the main engine for pulling traffic, compared with Twitter's low percentage," says Lopez. ”

Richard Alfonsi, vice president of global online sales at Twitter, said the company had more work to do to educate small businesses about the benefits of using their services and the most effective way to use them, "We are just beginning to work in this Richard Harfonchy," About 4.5 million small businesses already use the company's services.

Bluegala.com boss Choshi Wess Josh Weiss says he uses social media for up to 10 hours a week to attract customers. But there is no expected traffic on Twitter, because the user's focus is short, "What they need is fast-food news and Twitter is not about shopping."

Wes says he is currently using Twitter as a monitoring tool to monitor trends and the dynamics of rivals.

According to the survey, about 14% of the small business owners surveyed said they used Twitter. The Pew Internet and American Life Project, a market research agency, reported last year that about 15% of adult Internet users were visiting Twitter, according to a report published by Anglo Internet & Live Project.

Kitchencabinetkings.com boss Anthony Saladino, an online cabinet distributor, said one disadvantage of Twitter is that It does not support images as well as social media like Pinterest and Facebook, and it is not easy to rely on images to entice users to use them.

Saladino said that Pinterest can bring 12,000 to 14,000 independent visitors to the company's website each month, Facebook can bring about 1000 independent visitors, Twitter brings independent access to more than 100 people, "the image of power than word-of-mouth spread, Customers want to see the finished product. "

Biederman that the ephemeral nature of the service and the 140-character limit per message affect Freshology's use of Twitter.