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Talking about the promotion of the mail, in fact, is a relatively primitive way to promote, of course, there must be a distinction between the licensing of mail promotion and spam promotion. Foreign network users rely on e-mail, prompting the promotion of foreign e-mail has developed into a mature industry, in the domestic this is just the beginning of the main or spam promotion flooded the market. However, with the increasing number of netizens and the improvement of relevant laws and regulations, e-mail promotion will certainly gradually develop into an important marketing way.
As a kind of primitive promotion way, it has the advantage of simple operation, quick effect and low operation cost, which makes it a kind of strategy which can not be considered by the promotion of small-cost network. Detailed details are as follows:
First, the operation is simple. e-mail promotion only need to collect the target customer email address, edit marketing mail, then delivery can be. If the user has the intention can also follow up excavation. Although it is a kind of sea fishing way, but its operating conditions are very simple, almost no technical threshold.
Second, quick results. e-mail promotion can be said that a face-to-face marketing, as long as users have the need to directly through e-mail to find you, so it can be summed up as long as you send will have customers door-to-door. At the same time, customer unconscious clicks can also bring a lot of traffic.
Third, low operating costs. e-mail promotion hardly requires any cost, even if you do not have any website you can carry out your service and product promotion. At the same time, because there are plenty of free post offices, you can directly use the free post Office to send. Of course, if the demand is larger can purchase mass software, buy professional enterprise Post Office, but these costs are very low.
Four, licensed email marketing. It's all about spam promotion, and the most powerful part of email promotion is the fact that you can build a huge customer base through licensed e-mail marketing. For example, you are a web-earning type of website operator, you can publish some useful information to encourage your users to subscribe, when your subscribers reach level tens of thousands of, your site is almost impossible or unknown.
With the domestic network environment optimization and network-related policies to improve, I believe that soon e-mail marketing in China will also explode a huge promotional energy.
Author: Shenzhen Sat Training (http://www.kingcourse.com) reprint please keep the link