Small cost promotion Ten must kill the technology two mail promotion (next)

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In the previous article small cost promotion Ten must kill technique the two mail promotion (on) has written the mail promotion superiority, here will give everybody to introduce under the soft promotion actual operation some main points:

Before I start, I'd like to explain the difference between permissive mail promotion and spam promotion:

Junk e-mail:

1. The sender of the message was not agreed by the receiving party before sending it;

2. The content of the message does not respect the wishes of the receiving party, most of the content of the mail is objectionable;

3. The recipient of the message is not free to join or exit the mailing list;

4. Pay attention to send quantity, send frequency irregular.

Licensed Mail:

1. The recipient of the message to actively subscribe or default to join the mailing list;

2. The content of the message is respectful of the wishes of the receiving Party, which has subscribed and interested;

3. The recipient of the message can freely join or exit the mailing list;

4. Pay attention to the content of the mail, the periodic transmission of valuable information and resources.

Can be defined as the main user did not require the mail sent can be defined as spam, licensed email marketing is to allow users to actively request us to email them. Here is a big difference, spam promotion is blind to the needle in a haystack, licensed e-mail marketing is a first round of screening, the rest are intended customers.

I will focus on the actual operation of the permissive e-mail promotion:

First, study your own products and tap your users. First you have to look through your products, familiarize yourself with the details of your products and services, and document them. Then analyze your user base, study the problems they often encounter, and make a tabular analysis of the information that they are often concerned about.

Second, make a feed. Based on the information you collect, create sources that can help your users or your users focus on them, such as creating a blog, or making an ebook to put it on some subscription platform.

Third, encourage your users to subscribe, plan some activities, or make some valuable information to encourage your users to subscribe, and maintain a certain degree of update, maintain the development of your subscribers.

Four, the appropriate promotion, subscription content to the user-centric, to help your users solve problems, when you help your users, users recognize you naturally also recognized your services and products.

Five, steady development and expansion of your Subscriber group, maintain and subscribe to the user's communication, do their best to meet the needs of subscribers, and steadily expand the number of subscribers, which will increase your promotional performance exponentially.

Author: Shenzhen Sat Training (http://www.kingcourse.com) reprint please keep the link