Small head Bidding price adjustment software: Content marketing, you still stay in the content?

Content marketing is now not a very new vocabulary, many people are also starting to do "content", they started blogging, running microblogs, joining community groups, uploading pictures, filming videos, doing tasting exercises, asking bloggers to write articles, or even micro-films that began to be planned or filmed, and over the past decade, In the marketing has been relish the phrase is "http://www.aliyun.com/zixun/aggregation/8258.html" > Content for the King, but it seems that has been not up to the "marketing" purpose. Why?

What kind of "content" can constitute "marketing", that is, to become a real order, whether to do business-to-business or business, small head bidding price adjustment software that do content marketing should grasp the following three principles:

1. Can "Fire"

The production of content, there is a simple to increase the memory of the brand, or convey its value, such as Samsung mobile phone marketing film, but this kind of film for the brand has not yet established SME, does not necessarily apply. Small and medium-sized enterprises and even large companies, in the network to do content marketing the best direction, is to help solve the user's problem. The website of PUI-Pro China not only sells diapers, but also introduces some parenting information and nursing advice, Mummy can get all kinds of answers on the website, and add the product elements to it, as well as the price difference, the condition is similar to the hotel, one provides a complete two-day one-night sweet journey package, one room for rent, What hotel do you think they will choose for a busy office couple who want to take a vacation on the weekends?

In fact, in the above small head bidding price adjustment software examples, I do not know if you have not noticed the author to propose content marketing implementation of the focus is to help you lock objects to solve their problems. Travel agencies have always been the leader in the implementation of content marketing, imagine the West Lake to go to the free line, is the family or students? First lock the target group, then introduce the content of the echoes, first to imagine their problems, and then propose solutions, so that is not embedded in your ads will also be considered by these consumers.

2. Can be "search"

For the above mentioned, why write can "fire" content, in addition to solve the user's problem, more can find out what consumers need? When consumers are confused, there are a lot of people who ask about Niang or related social groups in addition to social groups. At this point we can start a simple excavation, in addition to using keyword analysis tools to find some simple and brand-related keywords, you should go to the social group to see what questions your target customers will ask, and then answer them and organize them into your microblog, micro-mail, corporate blogs, official web sites and other marketing platforms. When you propose a solution and let the other person begin to accept it, it establishes the first phase of the relationship, the relationship, and the profit.

3. Can be "shared"

Perhaps you often see, such a kind of article title: "10 A lifetime will go to the scenic spot", "30 to solve the small secret of Insomnia", "six chasing the big trick of Beauty", "Eight to save the ex-girlfriend Way" ... And so on, these are collectively referred to as information integration articles, human nature is good, but also lazy, so see such a kind of articles, will be willing to share these with good friends, so when you write marketing content, may wish to start from this one named direction. Beyond the consumer's interest in finding solutions, the impulse to share is more likely to be aroused.

Think about all the questions your customers have asked in the past, write them down and answer them, start with a simple q&a and do your content marketing, and believe the results will outweigh your imagination. Then meet the needs of the FAQ, emotional article began to integrate into the minds of consumers, and finally reached the establishment of a long-term relationship, a loyal customer generated.

Small head bidding price adjustment software believes that marketing should begin with the establishment of a relationship; This is the content of marketing, but also the best criteria. Hope that the above customers to share, to help you!

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