Small head talk about bidding to promote five-Star quality optimization scheme

"Suddenly as the spring breeze, thousands of households quality open", the legendary five-star quality is finally in the evening of 20th a large area upgrade (there are still some areas have not been upgraded), with the quality of the keyword gradually transparent, so that we see more room for improvement. Bidding will take more time and energy to optimize the quality of keywords, while the optimization effect is clearer. So, after this upgrade, what are the methods of quality optimization strategy?


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Small head Intelligent bidding software small series on Baidu bid five-star very quality optimization scheme


 


keyword quality optimization is a topic of bidding, this article summarizes the Baidu bidding keyword optimization of some ideas, you can refer to the reference. At the same time in the topic discussion, we also talked about the keyword quality optimization problem, the idea can only be used for reference, the specific operational practice is the most important.


 


1, remove the low quality of creativity, improve the overall quality of the unit. We optimized the quality of a keyword, is the key words and the concept of the click-through, so we need to make a week of the Creative Ctr Report, delete below the unit click rate below the promotion of creativity, retain above the unit clicks above the promotion of creativity, the rapid increase in the rate of cell clicks, with the quality of the keyword also rapidly improve. We know that the quality of the key words and creative clicks are closely related, that is, from the creative start, you can quickly improve the quality of the entire unit.


 


2, the use of creative title to show the proportion of red, rapid optimization of quality. Guan word clicks often and creative title inserted in the number of wildcard characters in direct proportion, floating red more can let netizens feel higher relevance. In other words, we can try to insert the 2~3 wildcard character on the basis of the assurance statement fluency.


 


3, select the same unit, are a star of the key words, directly transfer keywords, the quality of "brisk rapid" promotion. For a unit of multiple keyword quality is a star, we can focus on this unit, the establishment of a separate promotional unit, and the use of optimization ideas, add wildcard characters and so on to optimize the skills to rapidly improve the quality.


 


4, delete the original low quality of the keywords, the choice of part of speech, meaning a similar keyword to join. If some of the keywords, the quality of their own has been poorer, you can delete the keyword, and select a high click Rate Promotion unit, directly joined.


 


5, focus on the core keywords ranking. Advise customers to see the day before the display of the amount of information, there is no click on the keyword, with the promotion of live tools search, analysis is due to the ranking problem caused no clicks, if it is necessary to adjust the corresponding keyword bid. Recommended reading: Price adjustment software batch price will affect the quality of keywords


 


6, optimize the low point of the keyword clicks.


 


Ctr: As one of the important indicators of quality, the click rate is also the first layer of the funnel to show the amount of the second level to the funnel of the conversion. The calculation of the click rate is: Number of clicks/display. This means that in the same industry, the same day the promotion of the display volume is likely to be the same, in the same amount of display, the more clicks, the search engine to account for the greater the weight. Here is the weight, is the quality degree. Impact rate of factors, mainly show volume and clicks 2 aspects:


 


(1) display volume, since as a part of the click-through calculation formula, it is enough to show the importance of the number of clicks. We need to show a certain amount of circumstances, to enhance the number of clicks, so that the click rate to be promoted;


 


(2) clicks, clicks as another part of the click-through formula, the main factors include: The attraction of creativity, the ranking of ads (this is a cycle, click Impact hit rate, the impact of the number of clicks, the quality of the impact ranking, ranking and the impact of Internet users click) two parts. Since the bid will affect the ranking, the breakdown, the level of bids to a certain extent also determines the number of users clicks.


 


7, enhance the creative attraction. Full absorption of news and use of festivals. Specific time, specific services and benefits will be more attractive, focus on the news, is to prepare for the update of the creative, creative diversity is closely follow the real and current trends.


 


8, 10 points after the quality of the line, will introduce quality score, and the previous quality of Samsung is different, not simply with the stars to express the quality, there are specific quality degree values. In the quality optimization package will also disclose some key words competition space. Competitive space will tell you how many of your peers have higher quality than you. Combining quality score and competitive spatial index, the following conclusions can be drawn:


 


(1) When the keyword quality score is higher, it shows that the overall quality of the industry scores are generally relatively high, the priority to choose a large competition space keyword optimization;


 


(2) When the key words competition space are relatively small, it shows that your quality score in the industry relatively stable, then priority selection keyword Quality score lower than the optimization;


 


(3) for quality scoring and competitive spatial data are good words, such a word more and more, is their own advantage words, continue to pay attention to;


 


(4) for the quality of low scores, competitive space is still very large words, that this word is too bad, is the key to optimize the word, urgent need to focus on optimization.


 


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