SNS Platform Promotion skills: Non-Profit sites skillfully using micro-blog as bait link

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before interpreting the operation steps and precautions of microblog marketing, we will introduce several concepts first. SNS: Full name Social Networking services, the social network Service, specifically aimed at helping people to build social networks of Internet application services. Strictly speaking, domestic SNS is not social Networking services (social network Service), but social receptacle Sites (that is, social networking site). to Renren (network), net, white social QQ SNS platform for the representative. In the Internet has become an indispensable tool today, people would like the network to their own work, personal development to provide more convenient, efficient support and help. Therefore, in the SNS has been established on the platform of Integrity, its business value gradually displayed. (Excerpt from Baidu Encyclopedia)

Decoy Link: link bait simply refers to the creation of useful, interesting, eye-catching content, so as to attract the attention of other webmaster, bloggers, generated external links.

Weibo is a popular SNS platform, NetEase micro-blog, Tencent Weibo, Sina Weibo, Sohu Weibo, Xinhua micro-Blog. These platforms are free and how to use it to see if you have Illuminati consciousness.

Microblogging is not only in the notebook or desktop computer shuttle, because the rise of mobile mutual understanding network, mobile phone to look at micro-blog has become a trend. Micro-blog marketing or social network marketing will become the main marketing way later.

Then we'll take a case to explain Weibo marketing skills:

In Weibo, he focused on a low-key blogger whose microblog was mainly used to advertise his site's articles. A lot of people are like this, the microblogging and blog site updated content synchronization, but I have so far only found that this buddy's microblog is worth watching. In order to avoid the suspicion of advertising, we temporarily do not put his microblog and the site on the light.

His name is Cheng, he likes to be called a programmer (or a program ape). His site domain name has two years, but did not do rankings, also did not do promotion, this site is only one of his interests. Analyzed his site, two years of rice BR and PR are just 1, the site does not have an output link, no links, content quality, whether it is a network extract or original, is the kind of very attractive content, let me this program is not interested in the seoer are worth watching; At the same time the external links do is also very few, no buy links do not do links (webmaster dictate content).

But when you analyze an external link to a site, you find that this site SNS platform promotion strategy is very good, the chain has a lot of microblogging or blog to bring the reverse chain, I believe this webmaster is not want to get the rankings through search engines or improve visibility, than to do the ranking he more value to do content to do brand.

A detailed look at the webmaster's several microblogging and blog, there is a small skill need to be able to say (may have some friends already in use):

Several microblogging posts have been registered (both Tencent and Sina), but the main updated microblog is two, and the rest is used to reprint the two tweets. (Focus on this webmaster's microblog for about 10 days, from the beginning of not a reprint to the present number of reprinted to more than 10. This is the use of netizens to follow the awareness, we see someone reprinted this micro-blog, and this micro-blog looks also very interesting will follow the reprint.

Micro Bo Marketing actual operation case Flow:

1. Sina Weibo/Tencent Weibo registered 3 respectively, select a starting microblog, the remaining two to reprint the content of this microblog (Sina Weibo registration needs name, ID card and mailbox information; A mailbox can only register an account;

2. The registration of micro-blog information complete (each micro-blog information can not fill in the same).

3. In the same industry or grazing industries to add concern, add 10 powder Micro-group, within 10 working days to reach more than 500 fans.

4. The first microblogging updates a micro-blog every half hour, every morning, noon and evening time to update more points, 10 minutes a micro-blog.

5. The content to be published by Weibo includes the article description, the picture and the original text link.

6.15 working days to achieve each forwarding volume in more than 30.

Weibo marketing is only one aspect of SNS platform marketing, the image of the link-type microblogging is more than 10 times times the amount of text Micro blog.

Here to emphasize one point: the picture is to attract customers; The text content of Weibo is the most important, content has a sense of humour, because Micro Bo is a place to relax, do not write micro-blog content is very professional, because many people are written in this way, there is no freshness; the link in the microblog is to reach the customer's demand, Mainly through micro-bo drainage.

Such pictures add links to high quality microblogging as much as the effect of soft text stickers in any one forum. This is the advantage of using microblogs as bait links, which can save time and get traffic in more concentrated places, and is likely to translate directly into potential customers.

SNS platform in the promotion, the use of micro-bo to do the bait link effect is also very quickly. This is the General Decoy link page can not do. But microblogging marketing is just one way of social network marketing, and will continue to share other social networking platform marketing skills. I hope you will pay more attention.

This article by the provision of free SEO questions Consulting 7 Ghost Studio (www.iqigui.com) collaborators-Anhui do not ask the network company editor Wang Xiaozai Collation released in A5, reproduced please indicate the source.