Social media marketing in the ascendant co-constructing cooperative development platform

October 15, the BlueWorld2013 Social Media Marketing Conference, hosted by the Internet lab, the blue Cursor digital marketing agency and power of Social, was held at the Beijing National Convention Center. This is the 2012 Blueworld 2012 Social Marketing Annual Meeting and China International Social Marketing Summit Forum, social Media marketing industry, another industry event.

In 2012, the total number of global service media has reached 1.4 billion, China accounts for 21% of the world; today, China's social media users have reached 570 million, and in 2014 Chinese social media users will account for 48.5% of the world's population. The rapid development of social media shows that social media marketing has ushered in an unprecedented prosperity. Internet labs and Blue cursors at the annual meeting the social Media Marketing Development Report (2012-2013), released by the digital marketing organization, shows that 2012-2013 years from the scale of the economy, the user stickiness or the commercialization of social platforms and the participation of various enterprises, Social Media Marketing all presents a good development trend. In the past, the enterprise marketing has 22% step out of enterprise marketing, in the two-dimensional code, NFC and other new technologies to further narrow the distance between marketing and sales, mobile terminals represented by mobile phones as a new channel of business transformation. Enterprise Socialization Marketing The final sales of drainage has 33% points to the electric platform, the electrical business also fully into a transition period. In the next year or two, 30% marketing agencies and 16.8% of companies will open up social marketing initiatives. People from all walks of life in the discussion also think that social media marketing in the ascendant, more and more enterprises began to pay attention to and participate in the social media marketing wave, the future of social media marketing there is still a huge space for development, need more force to participate and explore together.

At the same time, the prosperity and development of any industry can not be separated from the support of capital. In recent years, more and more VC capital began to enter the Internet field, many social media marketing enterprises have been the investment of the favor. April 2013, Social marketing optimization technology start-up SocialFlow completed a 10 million-dollar B-round financing, the funds will be used to expand the product line and product marketing; June 2013, Shoutlet, a social media marketing service provider, announced a 15 million dollar investment in the third round of funding from US venture capital firm FTV. The same month Oracle has bought a social media marketing company, Vitrue, with 300 million dollars, and CRM services Salesforce.com this month bought Shoutlet rival Buddy media;2013 in August, A social media aggregator that allows users to merge multiple social networking updates into what is called the "Social home page" Rebelmouse A 10.25 million dollar a round of financing; The October 2013 social media management company's social touch recently announced the completion of a C-round financing of more than tens of millions of dollars.

So many cases of capital operation also show that the capital side of the social media marketing industry is very optimistic, the whole industry is in a period of transformation and integration. At the BlueWorld2013 social Media Marketing Conference, Helu, vice president of the investment division of the Blue Cursor Media Group, said that the blue cursor was very active in the European market and in the U.S. market. Hope that through internationalization, digital acquisition of European and American enterprises, can help Chinese enterprises go out and help some foreign international customers come in to achieve internationalization, digital goals.

Development space is huge, there is capital support, but many people in the industry also said that the current domestic social marketing is still at the beginning of the initial stage, marketing method is relatively single, just rely on a number of large and the Navy's forwarding and referral, and really rely on natural forwarding and dissemination of successful cases rarely. There is no real practice of strong relationship marketing, consumer interaction and circle influence. Therefore, more research institutions, enterprises and so on to participate in the common construction of a social media marketing platform to explore better development.