Soft text title How to write will attract more attention

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I believe we have seen the effect of soft, especially in some weight loss products, see the marketing of soft, and indeed to product marketing has brought a great effect. Today, a friend asked, soft text title How to write will attract more attention? There is no denying that, a soft article, the most attractive must be its title, a good title, as a person's appearance, only a good title will be carefully looked down. For soft text title How to write will attract more attention, I would like to express their views, the shortcomings are also looking at the predecessors pointed out.

Soft text title How to write will attract more attention

First, the title must be small and accurate.

I know a lot of friends when they write soft text, most of the time, will be written in the soft text of the title, or even to change several, but, usually the situation is, we all want to put a title more attractive, often give the circle is too big, or beyond the theme of the article. If you want to write the content is how to develop Taobao, but, but many times written the development of E-commerce process.

The point of view: When writing a title, must grasp the theme of their own, the title must be small and fine, so as to identify the real user, while browsing, you can see the title is clear to see is not to look at the content, not for an attractive title, but the content of the difference is too much.

Second, the title needs to be innovative.

We are all aware of this, but we have no deep understanding of it. Because, we blindly think that the title has new ideas is how to come, let others see want to click. However, the true meaning of the new ideas is not so simple, more need is how we go to marketing, so that our title looks unique, no one used.

Fully fully view: In this point of time, is a lot of news sources of soft text for reprint, because we always think that there will be a ranking of significance, not simply rely on marketing. So, soft marketing do a good job on a few, when you always have ideas for marketing, your content and title are mostly innovative. Moreover, in the title of new ideas, we need to consider the title of how new, must let the reader understand the line.

Third, the title to let readers have questions.

I do not know if you have this kind of situation: see a title feel a doubt, do not understand, but want to click on it; or do you think a headline is exactly what you want to know, and will not click? So, in writing the title, you can try the title of the question, leave the reader with a question and click to view it.

The point of view: a title let the reader have questions, so click to understand the real meaning of it, this is the marketing process, is very worthwhile to do. However, often soft writers in this operation is difficult, and, if the simple question of the topic, often there is no new ideas.

Four, the suspense type title.

Suspense-style title most easily attract users to click to browse, especially when the soft writer in writing can add some words, such as the more popular "fang body", so that users see the title, psychological suspense, in the psychological produced "really is this?", when the user with the mentality of not believing will produce the desire to click.

The point of view: Although the suspense-style title makes us very desire, but in fact more is that we attract the attention of the user. This kind of soft text requirements are, you must in the text to explain in detail, so that users really understand the meaning of you, this is a soft text to enhance the most effective way to browse.

The title of the comparison class.

Remember in Baidu and 360, a lot of friends have written similar soft wen, such as "Baidu and 360 war, who better than one?", "Baidu and 360 wars, who will win?" Especially at that time, everyone webmaster to Baidu and 360 is very concerned about, often this kind of contrast title article will browse very high, this is worth trying.

The general view: generally through the comparison of similar products, but can highlight one of the products, so that users can make their own judgment and understanding of the two products. From this point, the products do soft marketing can be very good use of this, can be very good for their own products to promote.

For the soft text title how to write will attract more attention, there are many kinds, in the future will continue to share for you, I hope to be able to and love soft wen friend Exchange, my qq:331055515.

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