Solomo Vertical Commercial: It's not too late, but it's time to get ready.

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"The industry suddenly felt that O2O was not a very new concept, it was very hot." But this is only the foundation of the ability, which itself does not have a completely independent industry. So developers should think of this as one of the basic capabilities, rather than saying that only one application product is a two-dimensional code or a O2O, which is too narrow. Because it's ubiquitous in all apps. You should pay more attention to the vertical and very in-depth service areas, to meet the requirements of one aspect of the people. ”

When Ma was able to speak so clearly, Tencent had already been very clear on the matter. Since the topic of the speech is an open platform, it is from the perspective of "experience", suggesting that developers to delve into the vertical field. At the May Global Mobile Internet Conference (gmic) this year, Ma talked about Tencent's strategy was not so polite, when he said Tencent focused on Solomo, photos, Voice, mobile phone security in the four major areas, almost to tell their opponents and developers do not in these four areas to compete head-on with Tencent, Otherwise they will use their strength to defend their core strategy. Of course, today do not talk about Tencent. Talking about Solomo is related to the "rooted vertical field" suggested by pony. Foreign marketing agencies Monetate, according to ComScore, EMarketer, Pew and other organizations of the public data compiled an information map, teaching physical stores how to adapt to the Solomo wave.

While Monetate's recommendations correspond to the U.S. market environment. However, given the U.S. mobile market developed, its direction represents the development of the global mobile market, so this information map is very useful. For example, it refers to the search around the store and the purchase behavior of the ratio between the domestic business in the layout of the Solomo can be referenced.

It's not too late for businesses to adapt to Solomo

At present, 116 million of the 310 million people in the United States have smartphones, which affect the 159 billion-dollar scale of related industries. As of July this year, 89.9 million people in the US consumer will be browsing through their mobile phones before buying the goods. However, smartphones and retail outlets are not strongly linked: only 1.3% of E-commerce deals come from Android phones, and 1% of E-commerce deals come from the IPhone. That ratio should be lower in China, which means there is a lot of opportunity in this area.

Mark you on the map

User Behavior survey data show. 96% of people will search for a product or service on his cell phone, 70% will generate a deal after the search, and 66% will come to your store based on the geographic information they find around them. So you have to hurry up in Google Maps (Baidu/Sogou/gold map) and other map sites to mark your store information, so that your store can easily appear on the phones of the people around you--let alone shake it. This feature greatly simplifies the search based on "local". In addition to step your store information on a variety of map sites, try to provide WiFi in the store as much as possible. Because research shows that half of the people in the shop when buying, will be the phone as "assistant", look for product information, prices. In the past, they will ask relatives and friends by text or telephone, and now they ask the network through search engine or comment website, so it is also one of the compulsory courses to manage the site of reviews.

Optimize mobile version +app, adapt to mobile wave

According to the survey data, 48% of the retailer's web page for mobile phone mobile version of the optimization, and the other 44% did not optimize. The most frequently displayed pages in these retail outlets are: Products (54%), store information (42%), comments and Prices (34%). There seems to be some reservations about the attractiveness of the price.

With regard to the need for retailers to develop apps, the survey figures make it clear that 81.5% of people are using apps, and only 18.5% are viewing content through mobile pages. So, if you have the conditions to develop the APP, you need to quickly develop it; If you don't have the power, outsource it quickly-although the price of outsourcing has been fired very high.

Another study found that "local" in most cases is only used as a tool, such as location, search routes, shop, and so on, and pure based on the "local" sign of the proportion only 18%--and pony said the situation is consistent. Consumers are not particularly interested in location-based discounts, and only 38% of people are interested in this kind of preferential information. This means that instead of trying to give the people around you "throw" preferential information, but do everything possible to attract it to your shop, to the shop to say no discount.

Solomo in the E-commerce application scene, in the domestic was hyped as O2O, but in fact the retail industry and other industries, just feel the impact of mobility and social waves. Instead of passively accepting this change, it is better to be active and layout as soon as possible.

Drawing from Thegetsmartblog

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Source: http://www.ifanr.com/178240