Some ideas about the writing of website copy

Previously wrote to consider SEO factors http://www.aliyun.com/zixun/aggregation/13202.html "> copy writing." Today to introduce a few SEO factors, simply on the site copy writing ideas:

1. The title should be accurate and concise

Reading Web pages and reading books are different, most people are browsing, not really reading. If the headline does not clearly express the content of the page, many readers may no longer continue to look down.

The title must be a few seconds to attract the reader, tell the reader what you want to say, so generally do not in the title of the trick. 8630.html "> sometimes to increase attractiveness, you can be appropriately, kindly mysterious or exaggerated.

2. Multiple segmentation

Because look at the site's browsing style is very special, it is best not to write a long paragraph, which will make the reader's eyes very tired, resulting in a sense of boredom. Two or three sentence is divided into a paragraph, even into a large section of text is easy to make people dizzy.

3. into personal style

This may be different for many big companies.

But for small and medium-sized companies and personal sites, I feel not write too stereotyped, tone do not official style, as far as possible into the personal characteristics, people feel that the site behind a person or a group of flesh and blood, rather than a touch of the mind of the body.

4. less empty words

The Web page is different from the company's annual report, and it's not academic research, and it doesn't have to be written in plain big words.

The most typical words that are often inexplicably used are "solutions", so many sites are claiming that they offer "solutions" to other companies, but the word "solution" is different in different industries, different people in different companies, and see the word is still completely unaware of what you want to say.

5. Use small headings

Web copy writing to be very concise, logical structure clear, the listing of small headings to help readers generally browse after the content focus. If the reader wants to take a closer look, it will naturally look at the specific explanation below the title.

6. Can bring some inflammatory emotion

This is more suitable for directly on the site to sell products and services on the site, to collect news and information mainly, and then rely on advertising to make money on the site may not be too much use.

If you want to sell your product directly on the site, you have to point to a specific goal in every sentence, that is, to let the reader do what you want him to do. For example, put the product into the shopping cart.

Customers buy things many times are impulsive type, rely on rationality may not allow customers to take money. You have to impress his feelings and describe to him the benefits that your product can bring to him. Tell a story, describe a desirable scene, let the user unknowingly into the scene you create, and then take out the credit card.