Some knowledge points of Weibo marketing

Abstract: Today will continue to write about micro-blog marketing some knowledge, so that more people understand the basic knowledge of Micro Bo Marketing, for micro Bo This can be marketing, temporary or benevolent, can not give too many answers, Zhu Weikun just a love

Today will continue to write about microblogging marketing some knowledge points, so that more people understand the basic knowledge of this micro Bo marketing, for micro Bo This can be marketing, temporary or benevolent, can not give too many answers, Zhu Weikun is just a fan, not a master, but a like to practice after the example of writing articles, OK, Into today's theme:

I. Micro-blogging timeliness

For the intention of people, will know a lot of master to share the knowledge point, is to mention the marketing is to let you continue to publish contains this keyword, this time you search keywords through the search box, the basic is your information, this time, the master to tell you, you succeeded!

But you have to think about the power of Weibo, the breadth of Weibo users.

If you send the microblogging is a SEO, then go to search box search, SEO topic, you are on the home page.

But this with Weibo marketing no value, this time to do SEO big guys and beginners, basically rarely through micro Bo to focus on learning seo.

If you go to Weibo square, search for popular keywords like:

Take # Girl disfigured Court # this keyword to do, you go to try, you release, the basic will be submerged, because the interaction of too many people.

Of course, we want to talk about a marketing topic, at this time, you may be able to sell a diet tea or what stocks and other products.

You do marketing with Weibo, he's marketing a brand, or an image, not a transformation.

Because it's limited.

On the charm of Weibo

If the above knowledge point, people do not understand, think above is nonsense, then from this section let you understand the purpose of microblogging marketing, and his potential value:

1. User attention

The biggest role of Weibo is to spread fast and at the same time low cost. But you send the topic to have value, will be broadcast, like above mentioned girl disfigurement case, this topic is the topic of society and love, it is easy to let the broad masses of netizens to pay attention to, as well as the use of small fingers to click on the broadcast, I have just broadcast a bit, said that they have

2. User Concentration

This concentration will be @ We love to talk about cold jokes, to do the case! Why does Weibo let netizens maximize the favor, the simplest is to think that Micro Bo is a media from the show, everyone is the media, everyone has their own point of view. Of course, can be concentrated together, there is a common topic, this time, the group of cold jokes, very good is stacked together, this is cohesion.

3. Target user coincidence degree

Weibo is a person in control, then it can be explained that talent in the protagonist. People are many facets, such as the author like SEO, but also just concerned about the girl was disfigured case, also concerned about the cold jokes, and so on, this time, mainly my needs, or I am interested in, will participate in, can see that I in many areas, are playing a repetitive role, not just in SEO or in the cold jokes.

This time, it is necessary to sum up, is to do microblogging marketing to be valuable. In other words, everyone does one thing, there is a motive, even if you do not recognize this, but also to show that you have a potential for thinking motivation.

For example, I need you to read this article, I can go here to contribute, then I went to the microblogging release, so that everyone to watch micro-blog, there are 100 people on the relay, perhaps 20 people click on the link, enter to see this article, this is the article on the Micro-blog marketing value-only for your visit.

Third, Weibo marketing is what the marketing

The average person, all think the marketing of Micro Bo Marketing, is to make money. If you want to rely on micro-blogging to make money, in the micro-bo marketing industry, I think now make money is two aspects:

1, micro-BO marketing Planning

The team makes a microblogging campaign for celebrities or companies, and this time they're going to be based on the previous knowledge point, to go step-by-step to share, and then combined with the hottest topic of the moment, and then make a better microblogging marketing, for example, if I am a celebrity, but I do not have a culture, write no good microblogging topic, I am going to broadcast the girl disfigured case, no one will be broadcast two times, this time, I was a failure of marketing people.

However, if the team is planning well, they will result in the net name of concern, write a paragraph you see will be broadcast. For example, Yang and I have no culture, but she paid, please the microblog marketing team, they will be based on the identity of Yang, for her to write a 140-word topic.

Finally, let Yang become a loving star. This time, it can be explained that the star microblogging is not a star, but a micro-blog planning team in operation.

2. Micro-Bo Brush Powder

The top one is a team that needs brains and intelligence. and micro-Bo brush powder, is a pure rely on technology to live, often see very stupid promotion language: Cinderella, professional add dispute (can be classified by region), please add Q_Q xxx. This is better, the other is not listed, afraid of writing came when they scold death.

However, they can really make money, because they rely on people to brush the zombie powder, and now basically over million of ordinary people, are relying on powder, money is so earned out.

3. Microblogging Marketing Training

To make money is to do training, because they are masters of the class, so they have a lot of theoretical system. From the beginning of the first paragraph I talked about, is training knowledge.

The fans of the Masters are saying, of course they have someone to attend his training, the 100,000 or one week training is 20,000, and their microblog marketing is successful.

Because they make money, and they are in the microblog marketing, this does not explain, you understand!

Summary, Weibo marketing is to do a reputation, to do good reputation, not to make money. Weibo marketing by the microblogging marketing Father Du Zijian, and has been spread throughout the Internet, they say can make money, or they have other unique views, are right, because the internet has been changing.

However, I hope that we still have to seriously look at a problem, that is, people's ability is limited, not too big to superstition, practice can test the truth!