Some superficial suggestions on the promotion of medical soft literature

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Medical Soft Wen is a controversial object from start to finish, it is said that it revolutionized the mode of medical network marketing, creating considerable economic value, some people think it is made up, unworthy of, deceive the feelings of consumers. Love its people, every day, hundreds of indiscriminate bombardment, deliberately hype, hate its people, gnashing of teeth, with all available power, slander, repression. But objectively speaking, medical soft paper is a springboard for the traditional medical advertisement to leap Forward, with beautiful text and picture mode to appease the injured heart, to give confidence and hope, the ultimate goal is to reach the buyer and seller of the transaction, realize purchasing power, spread brand value. Although naked, it is true. However, in the medical soft marketing this road, not plain sailing, as in life, full of setbacks, there are internal defects, there are external turbulence. Some people are happy and some are worried. How to go longer, small knitting thought that the following points are not without effect.

1th, the situation, pay attention to industry trends, market demand.

The old saying goes: "Behind closed doors, as elephant, and soon!". A person's power is always limited, a person's vision is also limited. The development of everything has its own rules, the medical soft article is also the case. In the current era of Baidu surrounded by the background, as a relying on Baidu to eat the guy, Baidu's preferences is what? What should be sent, what should not be hair? How does the effect better? For example, Baidu said not to send the article about drugs, then you do not send, Baidu said, the article title can not appear vague vocabulary, then you do not be honest do not maverick. Others say, "The best help often comes from your competitors", look at others to promote the model, from all aspects for comparison, looking for gaps, perhaps that inadvertently small discovery, is the cause you failed the screw! What media resources do people use? Soft writing has any characteristics, the construction of the website how? There must be a place for us to learn. At the same time, we all know that the service industry has such a purpose, that is, the customer is God, change the angle to think, we can understand that, customer demand is the direction we should work hard. Only the customer satisfaction, then the results will be able to make us satisfied.

2nd, find the bright spot, enlarge the advantage

Philosophy says, "There are no two identical leaves in the world," the same is true of hospitals. No hospital is exactly the same as anyone else, we have more or less our own characteristics. Then we need to do the first step is to find the bright spot, our product quality is the best, our product price is the lowest, our service is the best, or our information is the most timely? technology, experience, teacher strength, capital base and so on all aspects to look, we can always find our bright spot. Second step, enlarge the bright spot. With the development of the times, people's thinking is also changing, some people think that they do not tirelessly to make up their own shortcomings, and strive to magnify their own advantages more valuable, after all, life in a hurry decades. In the hospital marketing and promotion do not know measures, may also learn from this path, the advantages of their own to make a special topic, to make activities, not only to expand the influence, but also the first time to impress the readers, why not? For example, some time ago, Sichuan Yaan earthquake shocked the world, affecting the hearts of millions of Chinese people, and Baidu in order to cater to the public, in the news column dedicated to open up the Yaan earthquake, but also designed a lot of blessings for Yaan small "game" to facilitate everyone to understand the latest developments Yaan. Hospitals in the external promotion is also able to do so, such as our original technology to make a project, from the background of technology, reasons, values and far-reaching impact on all aspects of the audience, you do not feel more powerful?

3rd, pay attention to detail, check leakage fill

A lot of medical enterprise lacks this consciousness, take medical soft article to release this aspect, have exposed a lot of problems. From the planning, writing to the release process, there are areas that need improvement. Small series examples illustrate, first of all, from the conception, now have this statement, combined with the current hot marketing. However, many hospital enterprises only focus on the two words of hot, completely did not take into account the relevance of hot spots, expansion, targeted, many are deliberately hype, blindly follow the bandwagon, resulting in a very bad user experience. Second, from the writing, many enterprises over optimization, the title desperately piling up keywords, long tail keyword, even do not take into account whether the content involved, the title too long, the phenomenon of too many special symbols is not uncommon. At the same time, many enterprise editors do not pay attention to the article keyword induction and summary, keywords and description do not fill, these are search engine spider crawling is the key place, the result is ignored. In addition, the content of the article is copied the wind, patchwork, careful observation, and even found a lot of key things (hidden Link, hospital name, contact method) unexpectedly is someone else's, sadly ridiculous ah. In addition, even in the medical soft text release this link, also covet small profits, blindly choose those cheap media, columns, but in a better media posted on top 10, really people do not understand also!

Finally, in the current Baidu new round of storms, many hospital enterprises to rethink the reflection of repentance. Those who buy black chain, cheating, copying people's articles, please ask yourself, are you Baidu it relative?

This article originates from the gold panning Soft article: http://www.faruanwen.net/tuiguang/2013/0507/20450.html, reprint please specify!

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