Some thoughts on the operation of local portal site

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When the internet market is so complete, how can new-born local portals find a basis for their own survival? What kind of marketing strategy and means should be adopted by the new local portal site in the hands of the authoritative portal to grab a piece of soup? How should the new-born local portal be quickly on the road to profitability and liquidity? I will take these three major issues with my own experience and ideas and share and explore, I hope to help some people.

First, how to make the new local portal site to find their own body.

Many people may think that competition with big portals is like Ishing, but it's not. I personally think that the big portal

Website its advantage is big, its soft rib also lies in big. If you go to Baidu search carefully, random search a place of the portal site, ranked first in the home page is often some unknown small companies or personal webmaster site, rather than Sina or Sohu local substation.

Synthesis of the previous text, this gives the local site to survive and develop space. Because the big portal its news information is facing the whole country, but the local portal is mainly publishes the local information and the news, has the local characteristic and the geographical superiority, its advantage lies in with the visitor has an invisible "intimacy" and "the sense of belonging".

Second, how can local portals quickly find their own foundation?

First of all, as a local forum must make local characteristics, according to different areas of people's cultural background and life habits of different open plate for everyone to exchange and use. If the northwest people like to eat pasta, then we can open a plate on how to cook pasta, imagine if it is in the face of Chongqing to talk about the dessert of cooking technology is outdated.

Second, as far as possible to achieve accurate positioning of the population, through the authentication only to allow people in the region to join the community.

This is important, a major feature of the local forum is the ability to find a large number of fellow villagers, if a local portal to allow people anywhere to join, fish mixed also in essence lost the value of the local community, therefore, I suggest that the site does not affect the operation of the premise as far as possible to achieve strict user verification screening.

Finally, the new community can regularly organize offline activities to pull the members of the exchange and familiarity.

Many stationmaster also blindly immersed in network marketing is equal to online marketing this qualitative thinking, in fact, in terms of marketing essence, is aimed at people's publicity and promotion, where people can be promoted, can be promoted. For example, we can hold a regular line dinner or mountain climbing and so on. This has led to the interaction between us, the more important aspect is to enhance the value of the community platform in everyone's mind, of course, there is interaction, there are activities, there will be a lot of photos and travel notes and feelings of posts, this post can become an important content of the community, these content can lead to more new anonymous users to join, Increase the viscosity and exposure index of the community platform. If the money from the surplus we can custom printed with community logo and Web site t-shirt, think of a large group of people dressed in local advertising clothing of the crowd gathered together will attract people around the eyeball, invisible to the site's image and authority of the sublimation.

In fact, I also want to say a little, go to some places where people are more concentrated, such as shopping malls and parks, it is a good way to send out flyers with community advertisements.

Third, what effective strategies and methods should be adopted for online marketing?

The essence of offline marketing is for people's marketing, the essence of online marketing is to search engine marketing, can be summed up as

Search engine marketing, its essence is through the correct way to enhance the community Web site in the search engine algorithm score.

Local community website In doing keyword ranking optimization should pay attention to the selection of keywords should be directed at the local flow of people, such as the XI ' an community portal in the promotion can choose "Shaanxi eight Strange" and so the local characteristics of the search index is not very low keyword for directional optimization.

In a word, the promotion and optimization of the community web site is in essence the importance of offline promotion is greater than the importance of online promotion, webmaster can choose according to their own resource advantages.

Finally, the local portal profit means mainly rely on local businesses to the advertising costs, generally more common ads such as local hotels and real estate business advertising, supplemented by local shop.

The new station just starts in the advertisement negotiation needs the modest dot skill, for example, I would like to find McDonald's on the website ads, then I can first on the site free of charge to hang KFC's ads, and then go to McDonald's to negotiate, of course, this use of competition between the business of a competitive mentality. Dogs, Yuwengdeli.

Of course, as a community platform to grow, these skills is only a site at the beginning of a means, our ultimate goal is to be the platform's flow and the crowd viscosity and return rate to do so, advertising value will appreciate, then naturally there will be a large number of businesses to take the initiative and your cooperation.

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