Some views on searching redirection

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Search is not just an activity, it is a state of mind. Searchers are receptive to serp marketing information and search content. High levels of acceptance can last for several minutes, hours, even days and weeks. Therefore, as marketers to take advantage of the acceptance, apply to marketing information, if the media search costs are reasonable, to respond to the media.

From different vendors, you can hear about the redirection of the search. It can differentiate products, and it can also determine their ability to apply for promotional activities and their value to advertisers. As a marketer, you have to understand including Google AdEx, Yahoo and other marketing sites. You also need to reduce the announcements and make the best decisions for participation in redirection. More importantly, you must understand that two of the procedures are contradictory.

Search redirection is divided into three basic types, all three of which are available to advertisers. Below, I analyze the three types in order.

The first type of search redirection is the retrieval of the search access user. You should specifically orient users who enter your site by searching. Anonymous redirected cookies can be set up, and search users can be combined through AD networks or ad exchange combinations. Consider carefully when choosing a vendor, and some support browsing rates. The browsing rate is an important way when we run the display media because only a small number of consumers communicate with banner ads, even when they want to return to the site for trading. However, the browsing rate is often misused, or the public service announces that the media is not used to verify the impact of the advertisement, or when a single exchange trace is used to authenticate the so-called redirection purchase.

There are a number of good vendors to choose from, when you regain orientation by swapping. In addition, some SEM advertising companies invest in technology to integrate into display switching, with specific intent to redirect searchers, and to use search-specific data to adjust display advertising activities.

Search engine orientation helps to develop pure searchers, who recently performed searches in key search engines. For example, when the search is started, the searcher's anonymous file information is controlled by the search engine. Of all the major search engines, only Yahoo has a search distributor-oriented solution. Yahoo search behavior is to show the driving force. This means that you have more searches that can touch the display ads. After all, most searchers never get into your site, they visit their competitors ' websites. At any given moment, the vast majority of visitors to your competitor's website will not be involved in the trading activities.

Where do the clicks from the search engine go? Search clicks will not leave the search. They go to your site, they enter the competitor's website, or they notify the publisher of the site. Sometimes, directional data is accumulated by publishers and businesses such as Almondnet, BlueKai, exelate, and audiencescience and directed directly or indirectly to media purchasers.

Obviously, you have a variety of options. That's why you start directing your own search users. These users have stronger brand stickiness than other users. If they are existing users, you will have a huge impact on their ability to return to the site.

In my opinion, there are some questions that you should ask yourself first to help you decide how your search redirection will affect your business.

From the search, will your site get 50,000 users per month? The more users you get, the better the redirection will be.

How long is the sales cycle? The longer the time, the longer the customer is in the market, the better the redirection effect.

What is the customer's value? The greater the value of the customer, the greater the likelihood that you will affect their return to the site.

Do I have the ability to integrate my redirection reports and searches to understand the interaction effects? The more contact points you evaluate, the better you understand the impact of media purchases.