Sony appoints vice president of video game Department

VAIO, Suzuki country, head of business unit Kunimasa Suzuki, said early June 27 in Beijing, Sony announced in Friday the appointment of the Vaio business unit, Suzuki Country (Kunimasa Suzuki) as vice president of the video gaming business unit, according to foreign media reports. Suzuki country will report to Sony Computer Entertainment's president and Group CEO Hirai (Kazuo Hirai) that the appointment will take effect from July 1.　　Suzuki Country will help Hirai deal with the day-to-day affairs of the company, including areas such as strategy and product planning. Sony is in dire need of a new gaming business strategy, as PS 3 is only 22 million per more than 30 million compared with 50 million of Nintendo's Wii and Microsoft's Xbox. In addition, the Nintendo DS and the DSi Palm Machine sales are also higher than the PS portable.　　In contrast, Sony's sales have been at the top of the game consoles in previous generations. For now, Sony faces the problem that PS 3, with its Blu-ray player, is priced at $399 trillion.　　Video game industry watchers have been predicting that Sony will cut prices, but the company's overall business remains weak. Suzuki Country joined Sony in 1984 and has since been assigned to Saudi Arabia for overseas marketing work. 1999, Suzuki State is becoming the head of the Vaio department, and in this position until 2007, since then began to be responsible for enterprise strategy and scale work. (Tangfeng)