(compiler/ananas) according to overseas media reports, in the impression of many players, PS3 is just a game host can give them a game experience, and Sony pointed out that this description of the PS3 is incorrect. Sony stresses that PS3 can be used as an entertainment center compared to game consoles. "We are trying to transform PS3 into an entertainment media center where players can not only play stand-alone games or games like Call of duty, but also find movies and music that they want, PS3 can bring together these entertainment items," said Shawn Layden, Sony Entertainment president. Shawn Layden continued, "People like to explore, and players are the explorers." During my first 14 years as a Sony CEO, I worked for PlayStation Research. Starting in 1996, the PlayStation profile was a gray rectangular thing covered with a toaster lid. When you put the disc in, you can still see the crumbs when you take out the disc. That was the initial PlayStation, and we thought it was valuable. Now it is very incorrect to describe PS3 as a game machine. Host can also have a lot of meaning. And PS3 is a smart center, can get a variety of players want entertainment resources. "Sony is interested in breaking the previous player's understanding of PlayStation, and will PlayStation 3 of the selling point from the previous game host to the application of the non-pure game host." Sony currently operates a cloud-storage based music unlimited streaming service is an obvious example. Players can not only PS3 remote custom music, but also rent or buy movies, browse photos, edit videos, watch music videos and even watch TV shows. PS3 sales in Europe have reached 14.7 million units. As of January 25, 2011, a total of more than 690,000 users worldwide registered in PlayStation receptacle.
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