&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; With the rise of network brand, traditional clothing enterprises have been testing water e-commerce, clothing has become the core power of China's e-commerce. Relevant statistics show that the clothing category has now accounted for 40% of E-commerce retail share. Domestic clothing (including children's wear) retail more well-known, such as where the goods, wheat, red children, Dream Bazaar, excellent Uniqlo, Amoy brands such as Han, seven, green boxes. Here to introduce a foreign clothing retail to do a better site, it is more personalized to say a website--spreadshirt.com.
Spreadshirt.com is a German retailer who sells clothing and accessories on its website, from adults to children, and in particular its custom clothing, which is very popular with American consumers. Spreadshirt.com last year's U.S. sales of nearly 9.5 million U.S. dollars, accounting for 42.1 million of global sales of 23%, the United States as the company's largest growth market.
On the spreadshirt.com website, can buy their products directly, can also customize their desired products, such as T-shirt, you can choose a style, and then choose a variety of colors, size, but also to add text or pictures, DIY out of the design you want, The website will produce this t-shirt according to your request.
Spreadshirt.com, which sells bespoke apparel on its own E-commerce site, has been able to achieve such success largely thanks to its custom-tailored apparel engine, which rents its engines to outside advertisers, celebrities and brands for use on their own sites.
For example, Newcastle Brown Ale's website, when consumers visit the site, there is an option for them to add text on T-shirts, sweatshirts, hats or Newcastle with logos on their logo, which go through Spreadshirt's shopping cart, Spreadshirt will handle production, delivery and customer service for Newcastle.
Most of the Spreadshirt customers do not sell clothing, but they found that this option is very profitable, not only to produce benefits, the most important point is that consumers are wearing their logo clothing, these are free live ads. Many big companies are learning this approach as a brand approach or advertising tool.
Spreadshirt.com has about 35,000 pop-up stores that use its custom engine, including CNN, sunglasses brand Foster Grant, TV celebrity Chuck Norris, and boxer Mayweather. Sales of the customized platform outside the company accounted for about 60% of the total, and the proportion was growing.
Spreadshirt's goal is to make customised platforms simpler, because even if shoppers like to create their own costumes, they usually do not want to enjoy the actual onerous customization process, like to conceive, but hate the process.
Spreadshirt is refining its technology and will allow other businesses to use its custom engine on their own e-commerce platform, so that shoppers will not have to go to Spreadshirt's shopping cart to settle in a separate cart when they buy custom products on the merchant's website.
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