Spring Festival film, to consider the county audience aesthetic needs

This reporter Lu Fang chinese New Year to see the film, perhaps in Hangzhou is not what new, but for many years without cinemas of the city and central town residents, this year in their hometown of the new opening of the multi-hall theater to see the "strongest happiness", "the martial Arts", "New Shaolin Temple", but a happy thing.　　This spring festival, compared with previous years, Hangzhou's cinemas appear tepid, fire is the province of the new addition of nearly 20 county-level cinemas. Outsiders home, Hangzhou cinema tepid this year's Spring festival is very rich, only comedy has "the Strongest happiness", "the martial arts", "Magic Hero", "Panda story", "I Know Women's heart", "Long Live Happy", "quit smoking and alcohol" 7, plus Kung fu film "New Shaolin Temple" and today's release of the "Green Hornet", There's a lot of room for choice.　　However, the cinema in Hangzhou did not last December New Year file Lively, one of the reasons is that many of the old home in the field of Hangzhou and the students in Hangzhou to go home for the Spring Festival. Hangzhou, a theater manager told reporters, in these films, the Best of the box office is "the strongest happiness things", followed by the "martial Arts", the Spring Festival is estimated to have a hundred thousand of Yuan at the box office, but more than last December is much worse.　　This year's Spring Festival weather is good for tourism, coupled with other recreational activities in Hangzhou, the locals because of the usual film to see more, the film's cast, production level requirements higher, and the Spring Festival without super movie, so also formed a film market tepid situation. The county's new cinema, the audience to see the 3D film January, Zhuji February, Yongkang, March, Pinghu, June, Haining, August, Shangyu ... At the beginning of last year, "Avatar" hot map brought Zhejiang County Theater investment boom.　　It is reported that by the end of November last year, Zhejiang Province, all kinds of capital investment in cinemas more than 220 million yuan, of which new or rebuilt three halls and more modern theater 29, 186 screening halls, accounting for the total number of theaters in the province of more than 40%, of which county-level cinemas have 19.　　Last year, the newly opened Yongkang Wan-fu film World Spring Festival Lively, the 8 halls of the theater, 2 are 3D studios, although last February has swept the "Avatar" 3D tide, but the new Year's time 3D movie is still very hot, 3D cartoon "Panda Story," The golden prime one vote difficult to ask. Zhejiang Starlight Line Mister Fuhaifang told reporters that the Spring Festival, the central city theaters are mostly tepid, the fire is county-level urban, central Town Theater. These places because a lot of people go home for the new year, the population is almost one-third, watching movies has become the latest entertainment for them, but also make the Spring Festival file became there the hottest schedule of the year.　　"Starlight" hospital line subordinate to the new World film City is also opened last year, for the spring Festival can make a ruthless, in the Spring Festival before the addition of 2 halls, the result of the Spring festival almost full. It is reported that the National movie box office City Cinema Line (basically the provincial capital city) accounted for 83.8%, two or three-tier urban market share of 10.2%, rural market accounted for 6%, but two or three-tier urban market has a very big development space. Starting last year, the rapid development of the film industry, Hangzhou and other key urban cinemas gradually saturated, private capital investment quickly turned to county-level cities. At present, 27 counties and cities in Zhejiang Province have developed many halls and cinemas. With the advent of a large number of new county-level cinemas, and the Spring Festival movie market is hot, there are insiders said that the county-level cinema will be the film market of the new economic growth point, and the December film different films, the future of film production and investment in the Spring Festival film filming, it may be necessary to consider the county audience's aesthetic needs.