Stationmaster, still posting? If you want to succeed, change your mind.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Before the formal beginning of this article, a brief introduction to personal background: 06 began to study SEO, Webmaster Circle, the best time personal blog "SEO" keyword row to the second page of Baidu. Later, the operation of the portal site, Business Mall, is a webmaster in the business of more than 8 years of veteran, now has its own operation of the company.

The reason I say so much is to show that I am not a novice, but instead, the circle may take longer than most people. The content described below, also not to mention, just a man who has been through the words.

Loose blog I often visit, such as A5 Webmaster collection site is also the basic daily attention. I do not know whether we have the same, anyway, most of the webmaster posts sent to me an impression is: So many years passed, why people are still doing the same thing, still sending the same post?

Index, keywords, long tail, included, K Station, optimization, flow, outside the chain, content, original. Every day, many webmaster forums will emerge countless posts in this area, covering almost all aspects of website optimization, promotion. Regardless of the content, these posts will be more novice worship, serious study. If the content is slightly better, the case a little bit better, is known as "God stickers", "cow", triggering a new round of learning climax.

Each day, there are people who claim that in how short a period of time will be the number of keywords Baidu's homepage. Every day, will burst out which stationmaster only to operate the website how long, has already been earning how many million.

In such an atmosphere, many newcomers will get the wrong impression: as long as I study these methods and techniques carefully and do everything in place, I can be equally successful.

But when these people really start to practice, they will find no matter how you original content, how to optimize all the details in place, the site is nobody, as for the legendary "monthly income" is far from the future. At this time, "predecessors" will tell you, it is your technology is not in place, need to continue to learn. Or, success is not so fast, perseverance is victory.

Then another round of hard work began, so the cycle, success is still elusive.

At this time your outlook on life will begin to change, begin to doubt yourself, the original ambition began to be hit, even to finally give up completely.

What is the root of the problem?

As a veteran, he has also experienced such a stage. Fortunately, to the end I "WU", although not dare to say that has landed, but at least has been more than most of the webmaster living seems to moisten. The following is what I understand, it does not necessarily bring you success, but it should allow you to harvest something.

Understanding One: SEO technology, the role is not as big as you think

This sentence may make some people feel uncomfortable, but that's the truth.

The reason for this is that there are several main reasons:

1, you can learn on the Internet, most of the old technology is eliminated

Throughout the major webmaster forum numerous "SEO technology" posts, many of them, but the real innovation technology is not much. You can say that, you see these posts, most of which the practitioner said 5 years ago, even 10 years ago.

Zac is a Chinese research seo the earliest one, we can go to see his book, send a post, and then compare the post, you will find that the basic is not out of the original framework, and in the depth of the basic can not reach the degree of Zac.

Is it that SEO technology has not progressed for so many years? Of course not, but master the latest, the most cattle technology, the basic is boring, a few will be idle to the forum post, and then to increase their competitors?

So, you "learn" the so-called SEO technology, most of them are old second-hand, do not think how great. What's more, you can learn from the forum that other people naturally can do the same. When everyone is using the same level of technology in the optimization, promotion of the site, why do you stand out from countless sites?

You think you're the only one who likes to learn? You think you can hold on?

If all the thoughts are immersed in technology, only technology-winning theory, then you may be more and more distant from success!

2, the operation of the website, SEO technology is necessary, but not sufficient conditions

Some people through the SEO to promote the site, occasionally successful, they thought they mastered the true meaning of "Daniel". The results of the same method, technology to promote the next site, but the delay is not effective, and even die very miserably.

The same people, the same technology, why would it lead to a completely different outcome?

Because this is always the case: SEO technology is a necessary condition for website promotion, but absolutely not sufficient condition.

With the development of Internet, the technology of popularization has become more and more mature and rich. Search engines are, of course, the primary source of web traffic, but definitely not the only one.

Social media, brand communication, mobile platform, these are slowly becoming an important part of the operation of the Web site, changing the entire ecology of the Internet.

Today, you can say that a little bit of the ability of the site will do SEO, will be equipped with professional optimization team, even if they do not have the ability to often outsource.

Before maybe you do SEO, others did not do, your site suddenly came out. Now everyone do, all the sites do, SEO can not be a decision to determine whether the site is limelight sufficient conditions.

When you put all the success of the hope is based on SEO, others in addition to do SEO, has been groping how through micro bo, micro-letter drainage, how to do brand communication, then how do you spell the family?

3, SEO has been from the "Technology dependence" transition to "resource dependency"

SEO development in the early days, it can be said to be a "technology dependence" of the craft. At that time, as long as you make the structure of the site more clear, code to standardize some, and then a modest stack of keywords, hair some outside the chain, basically can quickly go up the rankings.

But this technology has developed to today, the competition is more and more fierce, the search engine is more and more intelligent, SEO has already transitioned to "resource dependence" period.

What is called "resource Dependence", one is content, the other is outside the chain.

Many people say, I am also in the original article, why Baidu is not included, traffic is not to go?

Very simple, do not think as long as you want to come out, word called "original", this is actually a very big misunderstanding!

For a simple example, the same writing a novel, you write your own, and Han wrote, are "original", but you think it can be compared?

Each person's growth experience, knowledge, ability are different, the content of the quality of written out of the natural difference is also very large. The reality is that most of the webmaster accumulation is not how, the performance of the desire is very strong, every day a "original", but also think that they are diligent. But don't know what you call "original", may have been written a few years ago has been rotten.

Excuse me, such "original" can play how the role, can blame search engine?

So, now do SEO really cool people, often need to have a very strong, very professional content to produce team cooperation. As long as it can continuously output truly high-quality content, the site can indeed increase traffic, but such resources and how many people can have?

The second resource is the outer chain. Many people will say, I also hair outside the chain every day, it seems to have little effect.

Please, you can send out the chain, I believe that most of the forum, Library, encyclopedia and other outside the chain. Now this quality of the chain, the weight of the site to enhance the role has been getting worse. Even if the number is more, the ranking of the website is really not likely to go up.

What is the real seo man? They often accumulate in the hands of enough, the weight of the site resources high enough, when to push the new station, all the site has the rhythm of hanging outside the chain, import flow, the new station ranking natural rubbing against the rise, you can compare it?

This seems to be a bit pessimistic, for the new people without resources, there is no way to live?

First of all, we suggest that we accumulate more and publish less. More specifically, is: Read more, less hair articles.

Do not think that read a few posts, a few books, they have become SEO Daniel, in fact, really poor far. Tell me about my experience, at that time I almost all the market can buy all the SEO aspects of the book to buy back, each book at least read more than 3 times! In addition, do the most, or analysis do SEO do a good site. Take a closer look at how each of their pages is written, designed, and promoted. A few years time, at least hundreds of of the analysis of the site, each site will write analysis report!

Remember loose also seems to have said that he contacted most of the successful webmaster, look at the SEO aspects of the book no less than 50, you do it?

Less post. Willing to reduce the frequency, but to ensure that the article written every article has value, can bring people to understand, but also have their own unique place. In fact, no accumulation is difficult to do this.

The most afraid is half a bucket of water, bam is louder than anyone.

Understanding two: To succeed, we must change our thinking

According to old personal experience and understanding, webmaster want to create a road, success, the most important thing is to get rid of the thinking inertia as a webmaster, get rid of technical determinism, complete transformation of thinking.

Do webmaster, first of all to jump out of the webmaster this circle, from a higher level to look at this matter, in order to find a good direction.

In the SEO circle, there was a phrase called "Content for the king, outside the chain for the Emperor", then in the field of success, is absolutely "resources for the King", resources, is to determine whether you can succeed in the most critical place.

This sentence, not for all industries and fields are set up, but in webmaster this circle is absolutely true.

What is a resource? The most important thing is the network and the platform.

Why is resources particularly important to webmasters? Because most of the owners are grassroots, and grassroots entrepreneurship the largest short board is the resources.

To tell you the truth, the Chinese webmaster is really the most versatile person I have ever met. Often, they are designers, programmers, or operation, promotion, business. A website to do down, most of the webmaster ability can be greatly improved.

The core question is: How can you not make money if you are so powerful?

Most of the time, the webmaster is just by these trivial details to limit, in the technical go too far, but neglected the accumulation of resources.

Entrepreneurship, in essence, is to deal with the relationship between people, let others know you, trust you, and you deal. The internet has simply moved the offline human relationship to the web and has not changed in nature. A man alone, it is difficult to succeed!

Written here, many people may feel: this is not nonsense, if there is resources I have been successful, but also with you say?

This actually entered a misunderstanding, to remember a word: resources are cultivated, not the sky fell!

Although most of the owners are grassroots, the beginning does not have much resources, but as long as you have the heart, efforts to change, the same can accumulate their own resources!

For example, Lou's blog, the Chinese webmaster Circle is no one knows nobody. Many people envy Pine, as long as the maintenance of a blog, every month has a huge income, the days seem very natural and unrestrained.

What I want to ask is: is Lou a natural Daniel and has a lot of resources in the beginning? Do you know how he got here?

As the first batch of readers of Lou, I can say that it is to look at the Lou from obscurity to the present situation. It can be said that Lou is also an ordinary person, his starting point and most ordinary people, or even more than a few people. But he obstinately by virtue of his own insistence, as well as the unique promotion method to grow for the webmaster Circle benchmark character.

Many people will not know, Lou's blog has not high traffic, and he is how to promote it? Spend a lot of time each day in other blog messages, promotion.

"Message Promotion Law", which may even be one of the most important ways to Lou fame on the road.

Long-time adherence to the message, not only to the blog to bring a lot of traffic, outside the chain, more importantly, let "Lou" these three words to let more and more people know, and gradually grow into a brand. Moreover, through this way, I believe pine also know a lot of webmaster, cattle people, and gradually accumulate more and more resources.

There are several webmaster have such a high level of thinking, have such executive power?

If you know Lou, mouchangqing, more than 10 friends of this level, and they are willing to help you, will your station not be able to do that?

At this time, many people will enter a misunderstanding. A lot of people will say, I have been a loose QQ for many years, but he does not seem to treat me as a friend Ah.

Just say, brother, you are too childish!

Do you really think that the exchange of friendship links, added QQ, this is a friend? Isn't that a cheap friend?

Be sure to remember that the most stable and lasting relationship is the one that respects and helps each other. The longer the relationship, the more the mutual understanding, the more trust, the last chance to become friends!

You add people qq not a few days, it is to add friendship links, but also to help you publicity, people do not pull black you have been good!

So, can accumulate resources, personhood is the key. Your level of being a person, to a large extent, determines the height of your career.

Remember, the great God is also human and has his own troubles. You have to stand on an equal footing to communicate with others, and put yourself in the shoes of the people, slowly friends will be more and more!

For example, still say Lou. Does he have no distress, no development bottlenecks? I believe everyone will have trouble. So when the exchange, if you can more for his sake, within the scope of their own to help him out of ideas, to think of ways, perhaps slowly you will be able to change from "net friend" to "friends."

Remember, don't just ask for it.

In this respect, there is a ready-made example which is worth studying, and that is Feng Dongyang. This is a person in the webmaster circle rushed to red, the article also often appeared on Lou's blog. In addition to the article does write well, a very important reason is that he will be a person, not to say slick, but master the respect of people, help each other, the delicate exchange of equal.

This is a worthwhile study.

In addition to relationships, the platform is also very important. Just like the shops are going to be on the most prosperous streets to be able to succeed, on different platforms, you do the same things will have a very distinct harvest.

Want to let your station popularity rise, more people know? It is very difficult to rely on you alone, and you must rely on a platform that already has great influence.

To original article for example, many people wrote a very good article, but Shing, only on their own website, but do not know this behavior is simply short-sighted.

Articles on your website may only be seen by a few people, that is to say, your influence is limited to a few people.

On the contrary, if you send him to Lou Blog, or A5 platform, if the quality is enough, it is possible to send, or even be recommended, so that can be thousands of people, or even tens of thousands of people to see, so you affect the thousands of tens of thousands of people.

The same article, the difference in influence is the sky underground.

Lou Blog opened the submission channel, but also some silly feel is because of loose energy but to deceive netizens quality manuscripts.

But in my opinion, this is a great opportunity for those who have no influence to expand their influence and shape their brand image through the platform.

Depending on the angle of the problem, sometimes it also determines how high you can reach.

There are a lot of such platforms, such as A5, such as today's headlines, such as major internet media. As long as you can carefully accumulate, write high-quality articles, the success of the submission is not difficult.

With these powerful media, your popularity can also achieve a leap-forward development. In the case of the old man himself, before my blog just opened, once insisted on two months, each month to A5 and Chinaz to submit an article, basically all through. Two months, my blog PR rose to 2.

Therefore, everyone in addition to optimization, maintenance of their own site, more time should be placed on the platform expansion, network development above. As long as you have mastered the method, adhere to a year or two, dare not say big success, earn far more than the general income is very easy to work.

Limited to space, some problems can not be said very thoroughly, after the old how will continue to their own understanding of the article, to share. My net name is: "What stand into, my QQ is: 2971985770, welcome everybody and I exchange."