Storing the ocean: the way of marketing promotion of enterprises ' microblog

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Web2.0, social media rise strongly, from the initial to happy, Renren-led domestic SNS to today's micro-blog, new media marketing has gradually become the hottest network marketing means, many enterprises have joined the microblogging marketing camp, some also tasted a lot of sweetness, but after all, this is only a few, The current microblogging marketing mechanism is not perfect, we are also groping forward. How to engage in the fire enterprise microblogging marketing, has become the company's micro-blog operators The most concerned about the topic, below, I will combine their daily observations and practical operations to share with you about the Enterprise Micro-blog marketing promotion.

I. Content Promotion

The reason for putting the content first, is because for micro-blog marketing, content is the most core, in the planning of micro-BO marketing activities, the writing must be enough to attract, accurate enough, at the same time skillfully put their own enterprises interspersed into, so that both played a role in the user will not be disgusted. and content can usually be divided into two large chunks: pure content (no link) and link content (including resources), for enterprises, including the content of the link is what they need, this can be through micro-bo to bring visibility, traffic and orders.

1, pure content (no link)

The form of simple content usually has the following types:

A. Nature broadcasts

To find a topic related to micro-blog content to publish, the audience is directly their own fans, a good content of the reprint rate will also be relatively high, which will also increase the spread of the broad degree.

B. Content submission

From the theme of the enterprise Weibo itself, contribute to the micro-blog related to your industry. Here need to pay attention to is: the content is good, the submission of micro-blog account fans More, the more the better ha. Try to find a relationship with your business account.

Finally, the best data statistics and analysis. Contributions to the theme of jokes:

3, the promotion of micro-group: Sina has its own micro-group, this everyone is familiar with. Now Tencent also has its own micro-group, the way of micro-group can be divided into: self-built micro-Group and join others Micro-group.

A, self-built micro-group:

Although this is your site, how to recruit are you decide, but some places still need to pay attention to ha.

1, invite friends to join the micro-group, preferably with the industry theme-related fans.

2, irregular in the micro-group to release some information related to the industry, such as discounts, specials and so on. Avoid frequent.

3, appropriate through the micro-group release content, increase exposure rate.

b, others micro-group:

When you join other people's micro-groups, you need to be aware of the following:

1, content release as far as possible with the nature of micro-group, not spamming content, but not to the detriment of corporate brand image.

2, can be in micro Bo and fan some interaction, such as: Reply Group of micro-blog, or some troubleshooting.

2, link content (including resources)

This kind of resource-related content, relatively difficult to spread, many people will reject the nature of the content, so in the overall effect and cooperation of the point of view there is a certain pressure, but marketing is unavoidable, need to have a degree can. There are links to ads that fall into the following categories:

1, soft advertising: for resources to write content, mainly to the content of the link to set.

2, Hard advertising: direct promotion of company projects.

In response to the above two types of implant links to the content of the extension of the way is currently limited, soft promotion of the recommendations do not send to other places, the best platform is their own. For the promotion of hard advertising can participate in the following:

1, Mass letters: such as the group, can be for some with the user to publish some users like content information, point to point.

2, Micro-group release: In the more active micro-group appropriate release of some group purchase information, mainly for the theme of micro-group, choose to meet the purchase of items to send.

3, interception-type promotion: You can go to micro-blog search group related to the label, the need for the interception of people to promote, in the first time to meet the needs can also improve brand effectiveness and meet customer needs.

Second, the website platform promotion:

This is the use of the website platform to promote activities, the main purpose is to allow more members to participate in activities to attract them to become fans. The pattern is converted from a member to a fan.

1, Station letter use

2, EDM mail Promotion

3. Promotion of advertising position

Third, grass-roots promotion:

The use of grassroots strong popularity to forward activities is a very important way, but grassroots promotion needs to consider a few problems:

1, what price forwarding: Usually consider the number of fans, such as Tencent Micro-blog generally at about 100w in the price of, 50w or so 300. The second consideration is to look at his daily content updates and the effect of the activity forwarding.

2, what kind of forwarding language: can usually be defined as direct forwarding and indirect forwarding, direct forwarding and activities related to, for example: the event prizes for the gift of Q coins, direct forwarding language: Want Q currency, dream all want. The indirect forwarding generally uses the constellation to carry or is the quotation class and so on.

3, what kind of time period: The general situation is divided into 3 prime time, 11:30 17:00 night 20:00

4, What frequency: General interval time is better, but the universal time in 20 minutes.

Four, micro-blog forwarding:

Weibo is a great way to advertise when its fans reach a certain level forwarding activity is equivalent to a grassroots, its own micro-blog content updates are many, activities in two days will be overwhelmed by such activities many people will not be concerned about, if the occasional mention of activities, such activities can again be reflected in the eyes of fans, The freshness of this activity will always exist, and the activity participation will be very high. What time does the relay need to:

1, the activity forwarding time selection, as far as possible in the above prime time section to forward.

2, forwarding comments can be exchanged, need some hot spots, there are attractive words.

3, the frequency of control as far as possible in two or three days forward, not too frequent, but also not too long.

Microblogging into China, although not long, but its potential is very large, coupled with the advent of Internet trends, I believe there will be more and more enterprises to join the microblogging marketing team, the more the value of participation is greater. However, microblogging marketing is a long-term process, avoid, impatient to eat hot tofu.

The author of this paper reserves the Ocean: http://www.weiboyx.com/weiboyx/20110824336.html (reprint please keep)