Successful mail marketing: How to get out of the seven misunderstandings

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In the increasingly fierce network marketing wave, mail mass low input high return exclusive advantage, let more and more enterprises realize the urgent importance of mail marketing. But at present many domestic enterprises to the mail marketing only wait and see in the short term input-output ratio, the enterprise spreads more is the spam mass mailing, this not only causes the enterprise the mail marketing to be unable to achieve the anticipated marketing effect, will also affect the enterprise's brand image. Why is email marketing not good? First understand the Enterprise mail marketing must know six big misunderstanding:

The first myth: the wrong idea. Enterprises need to give up those wrong ideas, to establish a "license" is to carry out the first element of email marketing. Among the customers we've served, some customers have just begun to disagree with this principle, and have fantasies about the marketing approach of "forced and violent", which is not known to be a nasty marketing failure. As the project progresses, customers are increasingly aware of the importance of licensing: licensing is an important prerequisite for interaction. The specific manifestation of the licensing principle is opt-in and opt-out, a solemn commitment to your customers free access and privacy protection. All the subsequent actions are based on this idea, so it is very important.

The second misconception: Mail marketing is to sell products. Many companies still stay in a simple increase in sales awareness level, which will inevitably lead to the failure of the mail marketing. Interactive relationship is the most important and direct purpose of email marketing.

Third myth: Purchase unsolicited customer information. For companies that do not have a target list, is it possible to buy a list of target customers and then buy an email marketing tool to launch email marketing? This is one of the stupidest ways. The permission and purpose mentioned just now are serious deviations from the objective. So what should be done? Very simple: do everything possible to obtain permission! Specifically, there are many strategies to be interested in in-depth communication.

The fourth myth: ignoring the importance of tools. The prerequisite of the public is good. Many enterprises are cheap, spend hundreds of yuan to buy back a mass of tools, repeatedly to register a large number of mailboxes, but also to switch different IP, a day's efforts to send out more than thousands of thousands of emails, the success rate is few few. A quality of mass mailing tool is really so rare? In fact, like the U-mail Mail mass platform for the bulk of the licensed mail services, the successful delivery rate is quite good, mass mail stability, security is more secure. After all, is a professional mail service provider Research and development, the e-mail transceiver mechanism in mind, combined with the large mail operators opened the dedicated mail channel, can support all types of mailboxes, and can reach the inbox. Such a safe, accurate, mass delivery of mass mailing platform is the Enterprise mail marketing the best choice for long-term development.

The fifth mistake: quick success. License Mail Marketing is a long-term, continuous process, most of the time will not have immediate effect, and need to continue uninterrupted, which is also a lot of enterprises to implement the license mail marketing project failure is an important reason.

The sixth myth: a pair of many traditional broad ideas. Customer segmentation is a key step toward a one-to-one marketing cycle. One-to-one marketing is an important feature of the licensing email marketing, but due to the constraints of all aspects, it is impossible to achieve one step, only through one after another marketing cycle gradually customer segmentation, and finally achieve one-to-one marketing results. In our service process many customers still stay in a pair of more than traditional advertising level of awareness, after a period of implementation, the results of practice proved the effect of mail marketing.

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