Successful marketing-oriented web site must know several important points

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

We are not difficult to find, the current enterprise building sites are basically marketing for the purpose, in addition to corporate sites, but also how many marketing-oriented site turnover is more satisfactory. Enterprises are holding the banner of marketing, and never pay attention to marketing-type site What is the difference, the specific attention to which aspects. To measure whether a marketing website is doing well, the main thing is to see the final result. And the enterprise wants to improve the product turnover rate, the most critical is how to convert potential users to target users. This is mainly determined by the quality of the user experience and flow. Hefei with Rui web0551.com.cn to talk about marketing-oriented website specific attention to the place.

First: Clear the location of the site, highlighting the highlights of the content

Have to say, although a lot of websites hold the banner of marketing, but it is very easy to find the homepage of the website is not to advertise what or sell what. The most obvious problem is that the site is not positioned, the homepage is not focused.

For marketing-oriented sites, site positioning is not allowed to be the site's fatal injury. For such a website, the enterprise must be clear to focus on the product as the main element, so that users click into the site can quickly understand what the site is doing. and the home page clear positioning, more conducive to the development of the site.

Second: The clear website structure guides the user, induces the spider

The site structure in the entire site is mainly to play a guiding role. Not only guide users to browse the site easily, but also to guide the search engine Spiders fast crawl.

For the user, the enterprise must consider the user clicks to enter the website most wants to understand the content to be what. To meet the user's thinking habits, by guiding users to achieve the desired goals. The user experience is good, the browsing time also can enhance, produces the interest to be also intense.

For search engines, it is mainly to follow the structure of the site to browse the Web site. Site structure is not clear, search engine spiders crawl the chance of almost zero, the site is included in the probability will be reduced.

Third: Pay attention to visual beauty, style and corporate image unity

People are visual animals, reflected in the user's eye content will affect the user's senses. The website wants to bring certain effect visually, must start from the user's esthetic habit.

The main colors and auxiliary tones of the website should be mapped to the logo of the company, so that the user will not have a sense of visual fatigue. And the use of a certain pictorial effect will produce better results.

Four: The unique product display way to attract users ' eyes

Marketing-oriented web site is the most prominent is the product, not only on the homepage to be the most important elements of the product, and in the sub page to focus on highlighting. has a unique product display, not only to attract users to stay, but also to increase the turnover rate of products.

Product display way, we have to talk about Pinterest (waterfall flow). The new and fashionable way of expression is more suitable for modern people's aesthetic standards and is more easily accepted.

Five: Good keyword layout and optimization, improve website traffic

Each site's subpages will be targeted to distribute different keywords and descriptions, and enterprises for these keywords to do the necessary optimization, to enable more users to understand their own site. Site content pages and columns are often the main source of Web traffic, Content Page section page description combined with keyword optimization can bring a lot of traffic to the site.